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Residents had serious concerns about the project. While companies often win major tax breaks by promising jobs and economic stimulation, data centers bring few permanent jobs and can drain municipal water resources, drive up electric bills, rob cities of tax revenues, and cause damaging noise, light, and air pollution. Already, Wisconsin residents have seen some of these impacts at data center sites in Port Washington and Beaver Dam. Residents in Port Washington have complained about the disruption caused by around-the-clock construction at the new data center. Families near the construction in Beaver Dam have reported that their wells have run dry.

Although the Menomonie City Council voted to annex and rezone the land for the data center in early September [2025], pressure from local campaigners was so great that Mayor Randy Knaack announced at a Sept. 22 city council meeting that he had notified Balloonist that the city would not be moving forward with a development agreement. More good news came in January when the Menomonie City Council voted unanimously to place additional regulations on data center projects.