This may be the best Pride merch I've seen from a major corporation.
Levi's said yes, actually. Assless chaps and a biker vest. Happy Pride.
And the assless chaps sold out on June 1.
They also specifically contacted members of the leather community, used them as models iirc, and donated $100k to Outright International. They talked the talk and walked the walk and put their money on it too. I don't really care that I can't afford and don't want this merch, I love to see my community getting the respect it deserves. Levi's said, "We make jeans which gays wear lots of jeans? Oh leather daddies? Let's call them."
I think Levi's donates to Outreach International every year too, as well as sponsoring pride events and other community support. They were offering Same Sex domestic partner benefits to employees in the 90s, and have been very public about their support for pro-lgbt legislation all through the 2000s.
So, you know, a giant corporation that walks the walk pretty consistently.
