Spreading It Out

The value perceived by your company, product or service is often related to the emotional feeling it brings to customers. Most of the time this is the approach taken by many marketers across the globe to position a unique statement to a brand.

But the position your brand has with its customers is actually what triggers that emotional value behind what your company, product or service stands for.…

When talking about price we always find ourselves cornered and we create that horrible image of a huge monster coming our way. This will happen in both sides, from the seller side there is the fear that he might drop a bomb on the buyer and scare him right away. From the buyer side there is always that little voice on the back of the head saying this is too much and i can get the same for less.…

Regardless of what you do, if there is sales involved there are two key elements you will work on: Prospecting and Lead Generation. Sometimes it is good to take a step back and just observe what is going on in order to understand if what you are doing is one or the other, but the tips below can help you out with both. By leading your lead generation in the right path you can aim for success.

1.…

In the past 10 years many new business came in and totally disrupt the market simply by leveraging what bigger companies did not believe in. Perhaps they succeed because they did not have a large sum to invest in promotional programs to boost their brand but were smart enough to place their bets in the available technology. What came off of that? Success!

Taking you back in time, do you remember…

4 P's In Our Modern Digital Era

Anyone involved in Advertising, Marketing, PR, Radio and TV and any other Communication related position is familiar with the traditional and long dated 4 P’s of Marketing. This is our marketing 101, day 1 lesson.

As always, things change and must adapt or face the consequences. It could be no different with the basics and our marketing foundation. The 4 P’s must be adapted to the Digital Era we…

We do not need specific skills to care. Caring is something engraved in our DNA. Just like protection, caring shows respect, your passion for something or someone and it should be no different with our customers.

Caring is free and available at any time and anywhere. But it is also not an easy task and not performed by all. Take a moment to reflect how many times you came back to a specific store…

In our digital era where tools are available at the tip of our fingers it is easy to push any kind of message to the masses at any time and anywhere. Imagine doing an outreach mailing campaign in the 1950’s. Oh yeah, i can’t stop laughing imagining how many stamps would be licked and how many letters would be dropped in the mail. Nope, they would not be crazy enough to do such thing. But times…

Work can be hard and stressful sometimes but there are a few things we can do that could help boost some productivity. Aside from coming back from holiday or vacation, where we definitely need to gear up to pick up the pace here are 5 things you can start doing and have total control of to help boos productivity at work.

1. Design your own workspace

Build the surrounding that fits you best. Emplo…

Wake up, work, sleep, REPEAT!

We constantly do what has already been done before. Why should we change what is already working? Why should we risk tanking the business?

To move or not to move

The comfort zone is great until someone comes and disrupt your market and start to impact your business. Then you move, you get out of the comfort zone and push your boundaries to keep your business…

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With technology comes great responsibility! We all know that FAKE NEWS! exist and can be found all over the place, but when information is manipulated, in such way that is not perceived as fake by consumers, that could be used as a powerful weapon to either sell, advertise, destroy or promote.

How to use it

Social Media allows marketers all over the world to publish content to the masses easily…

I love what i do, it is awesome, gets me out of my comfort zone and most of all it is fun. Being a marketer for me means bringing different elements together, combine things, test, try, validate, test it again, try it again, fail, learn, try it again, never give up, push the boundaries, validate, and if it fails, do it again until it is done, delivered and everyone is happy at the end of the day.

The Power Of “Mini Marketing”

  We dream big, we plan bigger and hope for the biggest results year-over-year. We start by crafting the so called perfect marketing plan, our strategy is set, our actions and tactical plans are ready to go but still the result is not exactly quite what we expected.

Our targets are higher than before, so the natural behavior is to increase our target audience and reach the masses.

Fishing net…

The Beauty Of Colors And What They Say About Your Business

Colors set the tone for your brand, your messaging and consumers are hardwired to remember you effortlessly.

Design plays a big role, beauty sells and it is really important you get it right. Psychologically speaking, since colors affect us directly and indirectly it can also bring a whole new meaning to your brand identity.

Here is the perfect example.

Can you guess which phone carrier is…

Why Apply Stoicism Into Your Brand

Rather than imagine the perfect or ideal society Stoic tries to deal with the world as it is. By applying their 4 cardinal virtues to our brand we can pursue self-improvement.

Practical wisdom

No matter the difficulties, you should navigate complex situations in a logical, informed and calm manner.

Temperance

Apply self-restraint and moderation in all aspects of your business and market…

You Got A Name But What’s Your Story?

Approximately 543,000 new businesses get started each month with 7 out of 10 new employer firms survive at least 2 years, half at least 5 years, a third at least 10 years and a quarter stay in business 15 years or more.

Your company might have made the cut of over 10 years and you are happy, excited and think you conquered the world. Many do not realize that this is just a new beginning and might…

Are Millennials Killing All BIG Brands?

Millennials are different, they love low key spots, new things no one has ever tried before and some even say they are a total different “breed” of human beings. Millennial characteristics vary by region, depending on social and economic conditions. However, the generation is generally marked by an increased use and familiarity with communications, media, and digital technologies.

Times are…

When You Are A Market Leader…

When it comes to leading the market by a far advantage we tend to relax and enjoy the ride. You deserved, you earned it, so what??? Relaxing could also bring some challenges:

Your prices increase

By doing that you upset some loyal customers. But, why not??? You are the market leader, there is no competition!!! Well, that smooth ride could be bumpy at some point and a competitor might come in and…