#advertising

Dungeons & Dragons is owned by Hasbro. Yes, the same Hasbro that owns Monopoly and My Little Pony.

Hasbro wants D&D to be the only tabletop RPG that anyone plays.

In order to accomplish this, Hasbro needs D&D to be a universal entry-level game.

D&D is not a universal entry-level game.

All game rules are opinionated about how the game ought to be played, and as tabletop RPGs go, D&D's rules are more opinionated than most. This is not a flaw, but it's not what Hasbro needs.

D&D is also on the high end of complexity as far as tabletop RPGs go, and it's complex in a way that strongly rewards system mastery, so it's pretty far from "entry level".

Hasbro could produce a version of D&D that's at the very least less opinionated and more entry-level than it presently is, but they don't want to, because they've determined that certain rules features which run counter to both of those goals are critical to D&D's brand identity.

They also don't want to produce multiple versions of D&D tailored for different audiences, because they want every single D&D group to be a potential purchaser of every single D&D product; they'd be effectively competing with themselves for their own customer base if the published game was actually modular in any meaningful way.

So how does Hasbro square that circle?

Simple: they lie. They insist that D&D is in fact a universal entry-level game in spite of all evidence to the contrary, and back their advertising up with sponsored thinkpieces and podcasts and such to "prove" it.

Further, they've spent decades fostering a culture of play which conceals the gap between the game they're advertising and the game they're selling by ascribing any appearance that D&D isn't a universal entry-level game to the incompetence or malice of individual GMs.

The game the rules want to produce disagrees with the game the group wants to play? Nonsense – even the rankest beginner should be able to produce any experience of play using any set of rules, and if your GM can't, they're a Bad GM.

The game is hard to learn? No, it isn't – your GM is merely gatekeeping you. This wouldn't be a problem with a Good GM.

The upshot is that the published rules are more or less irrelevant with respect to achieving the desired experience of play, because they're operating within a culture of play which dumps 100% of the work of making that desired experience of play happen on the GM.

Indeed, much of what modern D&D presents as GMing best practices are really methods of working around the fact that the rules you're using disagree with you about what kind of game you're playing.

(It's not a coincidence that D&D's entrenched culture of play also insists that it's normal for GMs to be miserably overworked and treats GM burnout as a big funny joke, then turns around and loudly wonders why there's a constant GM shortage.)

The trick is, because you're still at least notionally using the rules of D&D, the fruits of all that GM labour are perceived as the product of "playing D&D", not of the GM's hard work.

In essence, Hasbro's business model for Dungeons & Dragons is selling you your own GM's labour with a D&D sticker on it.

It's a very neat trick, if you can pull it off.

Now, at this point some readers may be asking: well, sure, but not all GMs are doormats. What about "killer" GMs who do gatekeep and railroad their players and otherwise act like complete tyrants? I hear horror stories about them all the time.

It gets so bad he's always being woken up by adverts that offer insomnia cures and better bedding that play when he tries to sleep.

So he buys the ad-free tier, and it's great... for a few months. And then he starts getting adverts from 'premium partners'. So he goes up a level... and the same thing happens.

So he jailbreaks his wallpaper and sends all the ad servers to 0.0.0.0 and voila... he can sleep.

Until this SWAT team blows his door off and drag him off to jail. The Ad companies are suing him for loss of revenue for the products he' notionally have bought if he'd watched their adverts, based on some weird 'The average consumer buys X products with an average value of Y' calculation.

The judge is like 'well I dun wanna annoy the sponsors' so he RICO's this guy's house and possessions and sends him to jail.

... which is a nice relaxed non-volent offender jail for the corporately disenfranchised. But because these people have no money... there's no ads and now he's happy because the only place he's free... is in prison.

Which at the time was a bit much and now it's like: Called it.

Elon's suing companies for not advertising because he's losing revenue. He's also cranking the price of Ad Free Twitter. Disney and Amazon play adverts on their paid service when services used to be free because of the adverts... and now you have to pay to watch the adverts or go up a couple of tiers.

And google's going around freaking out about ad-blockers.

You can use glue instead of milk if you’re selling cereal, but you can’t use glue instead of milk if you’re selling milk. You can’t falsely represent how chunky a soup is by adding extra chunks, but you can put it in a shallow bowl to show off the chunks it normally has. You can spray a burger with glycerin to make it shinier. There’s a lot you can do…as long as the actual food product is in the image.

This means ads of food for sale cannot legally be completely AI generated. I don’t know if this rule applies to other kinds of products, but it’s absolutely a rule for food.