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The operating model is a visual representation and mapping of the processes and how the organization delivers value and, therefore, how it executes its business model. Therefore, the operating model is how the whole organization is structured around the value chain to build a viable business model.

Porter’s Value Chain

Porter for instance helps visualize the value chain and how the whole…

Copywriting vs. Content Marketing

Copywriting has the precise scope of writing text to enable users/potential customers to take a certain action. On the other hand, content marketing usually has a broader scope from the top of the funnel (branding and awareness) to the funnel’s middle and bottom (actions and conversions). Therefore, the primary difference is on the scope: copywriting looks at persuading potential customers to…

Top Must-Read Paul Graham Essays

Entrepreneur, computer scientist, and venture capitalist Paul Graham is one of the most interesting and brilliant minds to follow in the startup world. He co-founded the accelerator Y Combinator and Hacker News; he also backed up many successful startups that turned into successful tech companies (like Airbnb).

On Scalability

Actually startups take off because the founders make them take…

Top Tech Jobs To Look At In 2021

With the acceleration of digitalization globally, as the pandemic hit the world in 2020, companies resistant to it had to adapt quickly; this made jobs that were already critical to digital transformation even more required.

Full Stack Developers

With the web which is further scaling to penetrate most of the world’s population and to get online also small businesses, the necessity for…

Full Stack Development In A Nutshell & Why It Matters In Business

There are three segments of web development and design. One is dealing with the user interface or what the customer sees. Front End development is responsible for the crucial elements that make up the presentation of the page. The next is Back End, which handles the processes involved in the web page. It deals with information validation, database management, as well as transactions. As…

Cybersecurity In A Nutshell And Why It Matters In Business

Cybersecurity refers to the practice of implementing defense programs against cyber threats, exploits, and attacks. It aims to secure computers, servers, mobile devices, electronic systems, networks, and data from malicious attacks. Simply put, cybersecurity serves as the security unit of the entire cyberspace.

Defining Cybersecurity

The recent advancement of technologies has brought an…

Cloud Computing And Why It Matters In Business

Establishing a robust infrastructure is the cornerstone of cloud computing. It often accounts for a third of the total amount spent on IT in a majority of businesses. Instead of taking computer workloads through the internal IT team, this traditional approach seemed to be long gone. Modern industries that embrace digital transformation with open arms gradually transfer systems into the cloud.…

Blockchain In A Nutshell And Why It Matters In Business

Also referred to as the Distributed Ledger Technology (DLT), blockchain is the digital asset of organizations that cannot be modified. It can be transparent for several people through decentralization and cryptographic hashing. The blockchain is in a database that gathers the information stored on a system. Databases are designed in a table format for users to retrieve a block or filter specific…

Artificial Intelligence Vs. Machine Learning

Generalized AI consists of devices or systems that can handle all sorts of tasks on their own. The extension of generalized AI eventually led to the development of Machine learning. As an extension to AI, Machine Learning (ML) analyzes a series of computer algorithms to create a program that automates actions. Without explicitly programming actions, systems can learn and improve the overall…

How to Write a Lead

The lead is almost as important as the headline, and you need to make it compelling and attractive to keep your readers attached. Your lead should spice up the remainder of your copy and make it look irresistible. Your lead is like a mini-headline directly addressing the needs of your audience and getting them to read the second sentence and the third sentence till the end of the article. Like…

How To Write An Headline That Converts

Copy must be designed to get the reader’s attention from the first word in the first line till the end of the copy, keeping your audience engaged and transfixed on the copy till he absorbs the message, gets convinced, and take the necessary action.

The message must be clear, short, and concise to enable easy communication. Like I said, excessively lengthy texts will only bore out the reader…

Copywriting Examples For Business

There are many strategies for copywriting. Copywriting aims to appeal to your audience’s emotions and get them to take the action you need them to. Feelings and emotions influence many purchase decisions. Psychological strategies can trigger these emotions. Some of them comprise reframing, social proofing, and testing what works, to continuously improve conversion.

Reframing

This is quite…

Unique Value Proposition In A Nutshell

Your UVP is the exclusive feature or benefit you offer to your customers. It could be anything at all. If you offer a service, it could be “100% pay after satisfaction”.It could be a time factor offers. Say you provide a service that reviews CV. Your UVP could be “Get a revamped résumé in 24 hours”. This makes you stand out from every other person offering that service, as your unique offering is…

Business Writing For Beginners

You render your service or sell products to people, and not yourself. So the first thing to do is to understand the demography you are looking to persuade. If your product is an existing product, you need to know many things, including the general public’s perception of your product or service. What they like and what they do not like. 

If you have a fashion brand and you discover that people…

Content Writing: 5 Must-Haves

To persuade your audience and appeal to their emotions to get them to complete the needed action, it’s critical to have a great headline, use short stories, have a unique offering, always anticipate, and be willing to take a risk. This is how you will get your audience engaged with your content and message, thereby driving engagement and conversion. 

The Headline

Remember the 80/20 rule?…

What Is Copywriting: A Comprehensive Guide For Business People

Writing a copy is the art of crafting catchy texts to persuade a particular demographic. “A copy” is the written content aimed at converting impressions to clicks and converting clicks to high sales. Any form of writing that persuasively requests an action from your audience is called copywriting. 

Why copywriting matters

Many companies, firms, and establishments venture into copywriting to…

How To Use Google Sheets

Google Sheets For Business

Google Drive Service offers several Google products online such as Google Docs, Google Slides, Google Forms, and Google Sheets. Introduced in 2006, Google Sheets is an amazing online spreadsheet application. It is free to use, customizable, and a cloud-based application, which can be accessed anytime and from any device. This application is compatible with Android,…