i mean yeah but honey, there are Gen Z people who were around when VHS was still popular, there are gen z people who were alive before the i phone existed
generational categories are subjective and contain a lot of variety
imo you might as well replace generation categories with someone's pluto sign
... in a lot of cases, you're correct, but here we are not talking about generation as some sort of personality assessment akin to a horoscope. We are merely talking about how things change with the passage of time. Gen Z is normally understood to be 1997—2012 (Source: Pew Research Center). You are correct on your other two items, given that the iPhone was introduced in 2007 and DVDs were introduced in 1997, marking the start of the decline of VHS popularity, but, and here's the really important thing, neither of those things has anything to do with the proliferation of online ads, nor whether Generation Z is likely to have meaningfully experienced social media without that proliferation.
Given the commonly-accepted definition of Gen Z years and presuming that most people don't have meaningful social media presences before age 13, that would mean Gen Z wasn't meaningfully on social media as a group before 2010, and the youngest members of that group who made their first account at 13 only did so within the last year.
Would you like to know what year Twitter introduced ads? 2010. (Source: NYT.) Facebook? 2007, with Sponsored Stories in 2011, (Source: CNet) and ads continuing to encroach on feeds until the last time I opened my Facebook feed to check up on family, I got approximately one ad for every post by an actual human, and half of the posts by an actual human being aren't for people that I actually follow or know, but promoted posts from influencers. Instagram came out in 2009 and introduced ads in 2015, so a few outlier Gen Z people may have experienced those social media platforms without ads, or indeed without ubiquitous, pervasive, endlessly intrusive ads, but it is still a reasonable statement that the life experiences of most members of this age group do not include "an online experience devoid of an amount of intrusive advertising that would have made me think my computer had a fucking virus in 2010, let alone 1997," sheerly based on how online advertising has proliferated during their lifetime.
For fuck's sake.
























