i love this guy
Actual marketing tactic that DOES exist btw. I can't remember the term, but all major businesses have special roles specifically for people who understand how to manipulate human behaviors & emotions. Why are snacks at the checkout area? Temptation. Why is candy so low to the ground? Children. Types of store lighting can affect peoples mood. Cheaper products are low or very high so people won't look for them. Branding companies have this as well for packaging & logos that hide products lack of quality & manipulate people to impulse buy.
I know damn well I watched a documentary on this in high school, but that was quiet awhile ago. Everything is designed to subtly manipulate your perceptions & tastes. Once you see it, it's everywhere & you can work against it out of pure spite.
I don't know if this is still a thing but they used to go so far as to make the flooring material in big stores in shopping centres slightly softer than the floors outside the store, so that customers would stay inside a bit longer since people have (largely subconscious) preferences about floor textures based on how easy they are to walk on and how much they hurt tired feet. The amount of research that goes into choosing the lighting in makeup and clothing stores is bonkers. Bakeries often smell a lot more like fresh bread or donuts than their actual baking activities would create -- they pipe the smell out front on purpose. Grocery stores are deliberately laid out to be very slightly confusing -- not confusing enough to impede buying, but confusing enough to send people down a few wrong aisles to look at products that they wouldn't otherwise see. Signs are often placed in aisles so that you have to go into the aisle a bit to read them clearly, or at least take a good look down it.
This is also why many grocery stores rearrange their aisles every so often.
