modern-day yentl

And who helped me with that? Not people calling for some nebulous revolution. Not people telling me that the system was useless. Not people preaching at me to grow my own food. It was a church food bank partially funded by the state of Texas that some southern hippies donated a bunch of Whole Foods nonsense to.

And you know what? I’m sick and tired of defeatism. What can we get done right now, huh? Are you gonna accept something a bit better to help people right now or are you waiting for your perfect utopia to come to you?

In 2021, Swarovski (the company that makes the very sparkly crystals you see in certain jewelry, on figure-skaters' twinkliest outfits, on red carpet dresses), decided they didn't want the grubby fingers of small-time jewelers, clothing designers and costumers and crafters on their shiny beads and rhinestones anymore. They decided to limit their sales to "luxury" and couture creators, not girls who sell stuff on Etsy. The tenor of their press release on the subject was snide and insulting. Resellers (like your favorite bead shop) would no longer be allowed to carry their product; the average Jane on the street would not be able to purchase them. You could only get them if you had an authorized business agreement that bound you to very strict brand behavior. And those of us who still had good stock of the crystals would no longer be "permitted" to use the brand's name in our listings for sale.

Every bead shop and craft supply place and many, many small clothing makers--wedding shops, prom and dancing dress suppliers, the sort of salt of the Earth mom and pop time machines of shops that are the backbone of the field--scrambled to find something that could replace them. The last of the stock dwindled quickly, all of us grabbing what we could get while there was any chance of it, and then it was gone and we no longer had any access.

I was Big Pissed about it at the time. It was just so goddamn stuck-up, when wholesalers and indie jewelers had made them so much money, when some people I knew--when *I!*--had been brand-loyal for decades. But with no recourse, everyone pivoted fairly quickly, most of us to Preciosa Crystals. Those are Czech, quite sparkly, and considerably less expensive than Swarovski. The faceting method they use is different, but not worse; any differences are hardly noticeable when you're seeing them as a hundred pinpoints of light.

Well, out of nowhere, Swarovski just dropped this: https://www.harmanbeads.com/swarovski-brand-policy-update

"Effective June 1, 2026, Swarovski updated the distribution and brand usage policies introduced in 2021. Businesses may now purchase Swarovski Crystals without signing a Brand Control Agreement, and Authorized Distribution Partners may once again sell Swarovski Crystals to resellers, including bead stores and online retailers. Businesses may also use the Swarovski brand name when following Swarovski’s Proper Use Guidelines. Designers, manufacturers, artists, brands, retailers, and resellers are now eligible to purchase Swarovski Crystals through authorized distribution channels."

They want us back. A lot of the companies who could have kept a brand relationship with them also have swapped to Preciosa, over the last half-decade, in solidarity with indie creators and out of a sour awareness that it could be them, next. And it doesn't hurt that Preciosa was able to expand their line quite a bit now that everyone who wanted sparkle had no choice but to go to them.

And I'm not seeing nearly anyone who intends to return. The feeling is, "Y'all told us to fuck off! Off we fucked! And now, that's what you can do, too!" I'm seeing a lot of "How many of us did you stab in the back?" comments from the people whose money they're hoping to attract.

Sampling rights becoming prohibitively expensive to use by small artists

Musicians being forced to sign over sampling rights to their record company, making any benefits they would hypothetically gain moot.

The Digital Milennium Copyright Act leading to the vidmaker-stomping nightmare that is ContentID

The DMCA leading to making it harder than ever to preserve media due to the way it prohibits tinkering with any locks the megacorps put on it, meaning it's way easier for artists' hard work to end up vaulted and lost.

The way basic chord progressions and musical styles have become copyrightable thanks to various lawsuits by the Marvin Gaye estate

The fact that the artists of the past used to be able to remix; adapt and iterate on art made within 56 years of them, likely created in their lifetimes, and now artists can only do those things with art produced nearly a century ago by people long dead.

New and independent artists being crowded out of the market by megacorp-owned IPs that would be public domain (and thusly convey less of an overwhelming advantage-via-marquee-value to megacorps) if the US had its pre-1976 copyright laws.

Times That Copyright Expansion Has Actually Materially Helped Artists On An Institutional Level:

but then I realised that same challenge would be infinitely more funny with folks who have atypical or horror OCs