I agree with OP down to my bonessss. The best things are done with pasison by artisans, who deseve to be compensated respectfully, but aren't into their work from a place of greed or whatever misguided capitalist-brained bros think 'efficiency' is.
I'm plenty efficient, at getting things done the way i intend to.
i described to my econ-brain-rotten brother how i run my tattooing business and got the same responses as above.
It's like he absolutely didn't hear me when i explained the nuanced reasons i even started doing this work; I started tattooing because i was tired of the isolation of my (at that point) decade-long career in the animation industry. I was sick of my best work rotting on hard drives in shut down studios, of never getting to see anyone interacting with my art.
Moved to a big queer city, where my community got me started: queer tattooers patiently shared information and resources with me. early on, friends volunteered to let me experiment on their skin. Then they started offering to pay for materials, then more. Then they brought their friends to me...
I have a beautiful community of people who know me from the drag scene, from the poetry and writing scene, from the techno scene - and all these ppl come to me because they know me, met me, trust me, because they felt comfortable in my presence.
I only have like 1200 followers on my tattooing Instagram - which rly isn't a lot for a tattooer. But i stay busier than some ppl who have more followers - and im pretty sure that it's because 90% of the ppl following me have actually met me irl. I don't give out my info to just anyone. I have to have a nice interaction with them - and they with me - and i basically invite them to get to know my work, if i think they'd be interested, if they seemed excited about it.
I built my business out of love and care, and connection. I built it because i wanted more of these things in my life. I am making what i wanna see in the world.
Im deeply proud of what I've accomplished as a tattooer, exactly because i stuck to my own beliefs and built a business that is fully customized to me, what im excited about, my abiliy and disability levels, and my philosophical values. This part of my life is all mine, crafted and chiselled just how i want it.
I don't like getting up in the morning, so my sessions never start earlier than 1300. I have a hard time focusing alone + i wanna empower ppl who aren't artists to play with art + help ppl practice and engage their decision making and request making skills - so i design the tattoos with them sitting right next to me, being part of the art process. I don't like doing math and counting so i give my clients a sliding scale based on project complexity, and they get to choose how much they pay me. This also doubles as a way to give ppl more agency in the process of getting a tattoo. Etc etc it goes on and on - every aspect of the process is considered and phislophically and emotionally calibrated. I love what I've created and i love giving the gift of a well-crafted thing......
And after hearing me explain all that, my brother said my marketing wasn't efficient and my business isn't scalable...
I dunno, i think smtng abt capitalism legit gives ppl brain damage or smtng wtf