I understand why you think this way, I'm not saying that it's entirely wrong, but if you're actually curious about why putting the responsibility on corporations is politically necessary I can explain it
Your argument hinges on a few different assumptions:
⢠Consuming a product is a voluntary or even frivolous action.
⢠The consumer has at least 1 good option to choose from.
⢠The average worker has a high enough budget to make these choices as often as they're available.
⢠Average people are the overconsumers, and these overconsumers are making worse decisions simply because they want to or don't care.
⢠Turning down any given bad product makes enough of a dent in a corporation's profits to overshadow the lower cost of production for bad products.
⢠Corporations are inherently in (fair) competition with each other, especially when it comes to environmental friendliness.
⢠Marketing strategies like green-washing are easy for the average consumer to notice and understand.
⢠Making high quality products is a good business decision.
In reality, these assumptions simply are not true, and that's a really scary thing to face! But it's important that we do face it.
In reality, a lot of products are necessities, like food, clothes, cleaning agents, tools, etc. and unless you operate on a high budget in an area where reducing packaging waste has already become comercially viable, your options are basically Bad and Worse, instead of Good or Bad. Corporations take advantage of this in a few different ways!
⢠Low wages: a worker who does not earn enough money to make consistently environmentally friendly choices is going to choose a product that is cheaper to produce, meaning easier to profit from while still having a lower price on the shelf.
⢠Competing in price range instead of green range: dumping prices for your already cheap product lower than what weaker competitors can match, because they can't take the dent in their profits, and then you have closer to a monopoly and better brand recognition.
⢠Doing marginally less bad than a competitor and using green-washing: a lot of your time your options for a necessary product is going to be 100% plastic, or something like a plastic-paper blend or 5% recycled plastic (95% non-recycled plastic), meaning that you don't actually have a plastic free choice, and as long as they can get away with this kind of stand-still illusion of choice, they will do that. There is less profit in innovation than it is to choose between marketing to poor people vs. niche middle class vaguely environmentally concious people. Corporations will often not choose one or the other, but will instead make a product that is still shitty while marketing it as environmentally concious, which is called green-washing.
⢠In a lot of cases, regardless of whether you buy a product or not, it ends up in a landfill. You have probably heard about the scandal of fast fashion dumping waste in South America, so I will not get too into it.
Now you may wonder, what about the overconsumers?
We can't truly address overconsumers as a whole, because there are several different kinds that are created by their circumstances, but let's look at some of them:
⢠The Upper Class: these are people like Taylor "Pollution Queen" Swift using private jets all the time, as well as Rich Kid Joe going on one of his five yachts to pour champagne down the drain to celebrate his golf win. You cannot appeal to these people about their individual responsibility because they tend to view their ability to shirk responsibility as appealing or even worthy of striving for. Class is a big player in environmental discussions.
⢠The (Shrinking) Middle Class: This is where choices actually can both become available and be appealing, but it's also where factors like marketing, dark patterns, mental unwellness, etc. are most effective at turning people into casual overconsumers, because they have the money to overconsume consistently while also having the comfort of being able to participate in use-and-discard culture while also typically being the least affected by the consequences (after the upper class of course).
⢠The (Growing) Under Class: people who don't have a comfortable amount of money often end up in situations where they don't have choices, at the same time as they're also tergeted by marketing who knows their priority is staying afloat for the month/week/day.
For one, we can't expect the middle class to pull through while we have a system that is making the average person poorer and poorer in comparison to the upper class. Upper classes and corporations have a real material interest in turning more people into cheap labour that is stuck having to overconsume, because they're stuck buying cheaper products that don't last.
This brings us into the business strategy of creating worse products on purpose. It's very simple math: If you produce 1 washing machine that lasts 10 years, you have sold 1 washing machine in 10 years. If you produce 10 washing machines that last for 1 year each, you have sold 10 washing machines in 10 years. If your ultimate goal is profit, then you're going to do the second strategy. If you're competing with other businesses who know that this is how math works, you're going to try to buy each other up, use price lowering tactics, and try to stay in a very similar range of quality where the one who is "twice as good" as you lasts for 2 years, because that looks 200% better while still being a lot more low-effort/low-cost than a good quality product, and will still make sure the consumer comes back soon to buy a new product.
Middle class people can often buy the "200% better" product and feel good about their decision, while lower class people are often forced to go with the worst products because they can't afford "200% better", meaning they have to replace it sooner, costing them more money in the long run for the price of staying afloat in the short run, while the companies are reaping the real reward. This applies to everything. This applies to underwear of all things, which I have personally experienced when I needed to buy underwear cheaply but they broke within months, meanwhile other more expensive underwear I've bought has lasted years. My mom's old underwear that was made with higher quality has lasted decades.
We've already talked about green washing, but there is other predatory marketing. In my deranged opinion, all marketing is predatory, but there absolutely is a scale. Companies like Temu, Shien and Amazon will lure in average consumers with prices that are lower than the cost of production while using underpaid labour and promising deliveries that are so fast that their workers' health is compromised, but they also try to hide this from you and slither out of all legal loopholes they can find. Online shops and tbh even physical stores imo will use "dark patterns" to stress consumers into making fast, poorly thought through decisions, to make things look discounted when they're not, to make things look like they're an inoffensive safe option by making legal disclaimers very very tiny and hard to find and read, blaming manufacturers for undisclosed risks instead of bearing the responsibility as a marketplace, rewards for spending more and consuming more advertisements. They are designed to take advantage of people, especially those who will overspend which is common for people with low impulse control (adhd, bipolar, bpd, and other mental health conditions can make people especially vulnerable to this strategy, but also just loneliness and dissatisfaction tbh). You know how pay-to-win games target middle class middle age women to be "whales"? Stores do that kind of thing, too, to see who they can turn into a recurring overconsumer.
There is also the problem that a lot of the time low quality plastic knickknacks are actually a lot more affordable than necessities, fun experiences, and even sometimes existing in public. Oh, you want to use a bathroom? You have to buy something at the store. No loitering! Pay to be here! You can't afford to go to a concert with your friends but you can afford shitty earbuds from amazon that will break in 2 months. You can go shopping with your friends, because looking at clothes is free and it's one of few activities where you live, but if you don't want to stand out you should buy something and it will be cheap polyester and fall apart before summer is over.
Not to talk about food deserts.
If we genuinely want to help people not be preyed on by companies we need to put the responsibility on the companies and our governments to get rid of the traps.
We also need to create laws that make it so turning down a product actually has any effect. For example, look at Nestle. Everyone I know either hate Nastle with a passion or don't know anything about Nestle, and yet, even people who make an active effort to boycott the company are not able to because they just own so many brands and don't disclose clearly that they're a Nestle brand, so to actually be able to make an informed decision people have to make a ridiculous amount of research on every brand they come across and memorize it, which, is just not feasible for the vast majority of people.
A lot of companies do this thing where instead of making environmentally friendly decisions over all, they make 1 product line that caters to people who value price, and 1 product line that caters to people who value the environment, so that they can have a wider consumer base. The shitty product could be as popular as ever, they just tapped into a different market as well, gaining more customers who think they're making a decision when really they're just additional profits.
"There is no ethical consumption under capitalism" doesn't mean fuck it let's stop trying, it means that we have to actually come together to target the corporations and the system that favours them
We need to make people more aware of how their "choice" is manufactured for them so that they can address what is keeping them in the position of an overconsumer, or even a regular consumer in a bad situation, and work together to undo it from the ground up