Weird Al is allowed to parody everything because he's operating under copyright law, not trademark law.

Trademark governs who can "trade" under what "mark" i.e. the brand identity of a company. Companies don't own their trademarked word forever, but they maintain the exclusive right to sell things under that brand in their specific market sector. Patagonia doesn't own the name of a geographical region, they just own the right to be the only company using that name to sell clothing and outdoor gear.

A drag queen name can be a parody of a clothing and outdoor gear company.

A company's trademarked logo can be used in parody creative works, with more leeway if it's not for commercial purposes. Trademark parody is allowed! Patagonia has been aware of and allowed Pattie Gonia's trademark parody for years.

Trademarks are specific to market sector. Actress Chase Infiniti could start a makeup line named after herself and her trademark would not infringe on the Infiniti car brand because they are different markets and there is no risk of confusion. Pattie Gonia could probably trademark her name to sell frozen veggie burgers and Patagonia would not care.

Drag queen Jan Sport did a collab with JanSport bags. What Jan Sport almost certainly did not do is independently apply to register "Jan Sport" as a trademark in order to sell bags on her own, because that would infringe on JanSport's own trademark in the bag market sector.

What Pattie Gonia is not allowed to do -- the thing that Pattie Gonia actually did do and is being sued for -- is apply to register "Pattie Gonia" as a trademark to sell clothing, because apparently Pattie is in talks with North Face and HydroFlask to sell "Pattie Gonia"-branded gear. These companies probably won't finalize anything unless Pattie shows that she actually owns the trademark. Unfortunately, "Patagonia" is already a registered trademark in the clothing market sector, and these two names are too similar to exist in the same sector (see: "likelihood of confusion" legal standard).

Your drag queen name can parody a clothing company. You can parody the trademarked logo of a clothing company. But you cannot use the same name to then go on to also become a clothing company.

In order to maintain their own trademark, Patagonia must sue for trademark infringement. If they don't sue, and Pattie Gonia gets her own trademark, Pattie could sue Patagonia for infringement on her trademark. You can see why Patagonia won't be dropping this suit no matter how much you harass them.

The new conflict is from Pattie Gonia using the Patagonia imagery and the Pattie Gonia name on her own merchandise. This is the email Patagonia sent, with the images they feel conflict with the 2022 agreement.

Pattie responded to that by disagreeing that she had broken any agreement, and also obliquely threatening to expose Patagonia for making tactical gear for the US military?

Pattie selling shit with her stage name on it Really Obviously isn’t going to have any negative effect on the continued lining of Patagonia CEO pockets, as if that even fucking matters, and no amount of waxing poetic about “well they have to 🥺🥺🥺” is going to make me say anything other than “fucking stupid if true then”.

In terms of whose pockets are being lined:

Rather than selling the company or taking it public, Mr. Chouinard, his wife and two adult children have transferred their ownership of Patagonia, valued at about $3 billion, to a specially designed trust and a nonprofit organization. They were created to preserve the company’s independence and ensure that all of its profits — some $100 million a year — are used to combat climate change and protect undeveloped land around the globe.

The unusual move comes at a moment of growing scrutiny for billionaires and corporations, whose rhetoric about making the world a better place is often overshadowed by their contributions to the very problems they claim to want to solve.

At the same time, Mr. Chouinard’s relinquishment of the family fortune is in keeping with his longstanding disregard for business norms, and his lifelong love for the environment.

(NYT Gift Link)

Since 2022, 100% of Patagonia's profits have gone to climate and environmental causes. They have completely restructured the ownership of the company so that this will continue in perpetuity.

I work at a library. We do this thing where, every so often, we weed the collection. It hurts to see books go, but it's necessary to make sure there's room in the library for new materials.

I have seen so much support for the library in text, and I've seen folks pass around those beautiful "queer your library" flyers. Keep doing that. That's great. Nothing wrong with that. But you HAVE to turn your words into action. We MUST remember to actually go to our local organizations and libraries and actually, with our own fucking hands, interact with these materials we want to see more of.

My branch is medium-sized for a library, maybe a little small. We don't have as many materials as I'd like, but we have fundamentals. Tell me why, even with all the verbal support I've gotten from my local community for the library as a resource for our LGBT+ community, every single trans biography and a good chunk of our vaguely queer theory books were on the list. This isn't a scheme to take the books off the shelves, it isn't another bigoted American governmental push. The only thing we look at when we weed is how long it's been since the last time the item was checked out.

Three years.

No one in my community interacted in any meaningful way with the few books on trans life and history we physically had on the shelves for three fucking years.

I promise you the materials you want and need are there, but this isn't a horde. This isn't a static safety net. You have to use them. You MUST use them or, in the future, maybe in three years, they *won't* be there anymore.

I'm also a librarian and queer books are almost always cut first when we have to weed for space or prioritize new releases over old items because no one reads them

I will say, when I worked at a large downtown location, we had a "browsing card" that we would check out items we found taken off the shelf and left on a table, as an example of a book that had clearly been read, just not checked out by anyone

it's possible queer books do actually get a bit of unfair treatment in this regard because people may be nervous or outright scared to check them out onto an account with their name on it. so they get browsed at a much higher rate, but if a library doesn't have a specific system in place (or need for it) to count browsed items, then it looks like they aren't being used and they get weeded

for other librarians, a browsing card is a great idea if you have enough staff for the extra work / enough items left out to justify it

for patrons, check out queer books even if you don't read them! you're not lying or committing any type of fraud. you're keeping books on the shelf long enough for pride season when people are interested in checking them out again and for people scared to use their own accounts or who don't have library cards

for anyone nervous about using their library card, libraries do not keep search histories of what you check out!! this means even if the government does come back with a warrant, *wet farting noise* too bad! it doesn't exist!

It feels like such a small thing, but all movements are made up of small things! We have this mindset that in order to get everything done, everyone must be doing their (or *the*) absolute best at all times. But not everyone can do the same things, to the same degree, with the same amount of productivity or success. Not everyone can; sometimes, they're the ones that need help. Sometimes people just need help.

This post is very much so intended for the people who can. I've seen a lot of replies from folks who say they don't have to (or don't think about) checking out or requesting queer books from the library specifically because they *can* buy them, can pirate them, or already have them in their house or on their computers or phones. But in instances like that, keeping these books in circulation is less for you and more for the people who can't. The folks who come to the library, who don't have access to internet--or even electricity--at home and would never--have never--been able to interact with this "ubiquitous queer community" we have here online who has made so many of these. materials so avaliable to the rest of us.

And... if I can be a little frank. Sometimes the hyperaccessibility of these materials online (through pirating, cheap e-book copies, etc) gives people a false sense of security. It implies that these things are an infinate resource, good for "When I get around to it".

And often, you won't. There's so much to read and so much to do. So much to download and so much to sit down and stare at for hours. That kind of mental scope puts books in people's hands (or phones), but never in their heads.

I live in a province that is currently trying to ban queer books from libraries, and as a library patron, this is terrifying. 95% of the books I read are from the library and a lot of them are way out of my budget to buy personally.

Making Queer History would not exist without the school library I skipped class in to write articles. It would not exist without my friends with library cards for their universities sharing them and getting me access to rare texts. I would not be able to read as much as I do without Libby and Hoopla. If I have ever given you a book recommendation, know that I likely got it from the library first.

I cannot overstate the importance of protecting libraries and checking out queer books. And I want to say thank you to everyone above for being as passionate as I am about queer books in libraries.

The Center on Conscience and War is a non-profit run by civilians collects resources for people who might be targets of the US military’s predatory recruitment process, including this list of alternatives to enlistment, organized by state, that offer the same benefits that the branches of the military (claim to) offer, such as experience, travel, money for college, etc - without killing people in the name of western imperialism. If you want to register as an official conscientious objector or otherwise avoid combat in any way, their toll-free number is 1-800-379-2679

For example, you're using a public bathroom, and there's no toilet paper left for the toilet you're using. If someone was waiting outside and is about to use the toilet / stall you were just using, it's fair to warn them first "hey there's no toilet paper left in that one" so they can use a different toilet if they'd prefer (or maybe grab some paper towel from the sink first if they'd personally rather improvise like that).

Another example of this is in many places it's common for cars to flash their lights at oncoming cars if there's any sort of danger or obstacle in the road ahead, like a flooded road, or an accident, or rubble/debris in the road.

Or say you used to work somewhere, and the work environment was really toxic (verbally abusive boss, co-workers who are bullies, they repeatedly "accidentally" paid you less than they were supposed to even after you called them out on it, etc) and someone you know is going to apply working there or was just offered a job there, it's fair and considerate to warn them about your experiences.

Or maybe you took a class that was way harder than you thought it would be, and had a much higher rate of people who fail or drop the class than you anticipated, it would be fair to warn a friend and/or classmate who says they're going to take that class.

An innocent man is home with his family instead of spending his kids' whole childhoods in jail for "resisting arrest" when none of the cops could agree on why he was being arrested in the first place. (But it definitely had nothing to do with him being a Black man in a nice car, honest! 🙄)

And it still took like two hours of delibration after we'd heard all the evidence because one lady was so gung ho about believing everything the cops said, even when not a single goddamn one could agree with their own testimony, let alone their colleagues'.

Pointing out all the inconsistencies and admitted misconduct and letting people slowly come to their own conclusions as the trial played out was fucking hard, I won't lie. I can be patient, but it doesn't come naturally to me.

But. Yelling about how this was obviously a bs case would have shut everyone down and made them stop listening. Asking questions and letting people discuss how the cops tried to make xyz sound suspicious but it was totally normal, or about how if things played out the way the cops said then logically events should have proceeded in a totally different direction, and positing different theories that actually lined up with the evidence presented?

That got people thinking, and everyone realized that for a variety of reasons we all had reasonable doubts that the defendent had committed any of the crimes of which he was accused.