Last week I took part in the Autumn Fair at the NEC (3rd of September until the 6th.) I feel like I should write about my experience, because I met so many incredible people and had so many great things happen to me whilst I was there. It wouldnāt be right for me to write about it without over analysing it though, would it? So here it goesā¦
The Autumn Fair is one of the UKās largest and best known trade shows. It is a wholesale gift and home trade event, showcasing āamazing brands, new products, retail insight and bucket-loads of inspiration.ā
I signed up on a whim because I had just got back from holiday and wasnāt feeling any pressure. Because I donāt work well unless Iām totally stressing out, I thought that it would be a really good way to push myself to make new stock and to move myself and my business a little bit further. I wasnāt expecting much though, I just wanted to see what the next stage of Rattycatcat might look like.
Rattycatcat Stand at Birmingham NEC Autumn Fair
I researched a lot into the doās and donātās of trade shows, but struggled with finding any advice on exhibiting at a trade show with a creative brand. The only stand references I could find by brands that I felt I could relate to were: A) much bigger than mine (at Ā£200-and-something odd a sq. metre these things arenāt cheap!) and B) dare I say it ā not particularly inspiring or different. For a while, I worked on the basis that my stand would look like the others that I had seen, which were very linear and simple, with neat clean branding and not much else. This didnāt sit right though, and I found myself getting demotivated. So I scrapped my original idea of keeping everything very straight and neutral, along with all of the advice that I had read online and decided to go with my gut feeling of making up for what I lacked in stock and experience by making a display that stood out.
I created a display based on the concept of a 1950ās chaotic kitchen. This is because I print all of my cards, books and prints using a vintage laundry mangle, and I wanted to take that with me to really draw people into the fact that everything I make is truly handmade. Ā Iāve learnt from organising craft fairs that people LOVE a process ā once they can see it for themselves theyāre instantly drawn in to the work that you produce.
I sourced bits of 1950ās furniture and household objects and sprayed them all to match my dress (and that AMAZING wallpaper Iād found online.) I used a record player I already owned which was coincidentally the same colour, and obviously I took the mangle up with me to demonstrate exactly how I made my cards. I arranged my stock so that it was jumping out of the toaster and the vacuum cleaner. I purposely did this so that I wouldnāt have to rely on shelves to display everything ā by this point I was trying to create the exact opposite of everything that Iād seen other brands do with their trade show stands.
Walking past stand after stand with their perfect shelves and their tiny pieces of retail perfection on the set up day was terrifying. Every stand had digitally printed cards in meticulously placed rows, most stands with various ranges in different styles aimed at a different company to ensure that there was something for every buyer. (If I was going to be obnoxious then Iād suggest that an awful lot of them had gone for quantity over quality but Iām not.) It was extremely intimidating setting up, I could feel the eyes of the seasoned exhibitors watching every prop being put into place and I felt as though I was being judged. But anyway, the set went up and we thought it looked pretty good.
Ā The next four days were incredible. We met so many people who loved Rattycatcat and described the stand as āa breath of fresh air.ā At one point I burst into tears as three women kept giving me compliment after compliment. One of them was Ellis from Pastel ElixirĀ who makes beautiful cards and badges with gorgeous illustrations on them. Go see.
The number of people who got excited by what I had created made all of the hard work worth it. It wasnāt just about the hard work though ā all of the days that Iāve spent feeling sick to my stomach because I donāt know where Iām going or whether Iām doing the right thing by sticking to my guns with the whole handmade thing are now worth it because I was told time and time again on my little adventure that I was doing the right thing, that people were impressed with the cards.
Iād been told not to expect any sales on my first fair, and just to try and gain as much experience as I could. That wasnāt the case though, and Iām still getting sales coming in now, a week later! I also got nominated for an award, got featured on this blog, will be featured in two magazines next month and very nearly got on This Morning!
This isnāt me just showing off by the way. (Okay so I feel proud of myself for the first time I can remember which is amazing, and Iām now super excited about the future of Rattycatcat because I know Iām on the right track.) The reason Iām writing this is because I am a very small person with a small business in a sea of bigger and better businesses who went and exhibited at the NEC and I think that more little independents should be doing it.
I couldnāt find any information online that made me feel better about the whole experience on the run up, and I very nearly pulled out several times. If it wasnāt for my bestie Bob being that goon voice on the other end of the phone then I wouldnāt have gone. She also helped throughout the fair and I couldnāt have done it without her (ta love).
I would like to be a voice that someone accidentally finds on the internet that says āDO IT! FOLLOW YOUR DREAMS!ā Because I did it and now Iām looking at Rattycatcat seriously hanging out with the big boys, and Iām dead set on making it work for me because that little voice telling me that Iām being dumb and who even buys handmade stuff anymore anyway has been drowned out by all of those total strangers telling me that they loved seeing something different. So yeah, itās super scary, and some of the other exhibitors did try to intimidate me, but then, if I wasnāt a threat then why did they bother? Hark at me, being all confident and stuff! Itās addictive, this achieving malarkey.
Ā Letās also take a second to talk about Liz and Treeve from Jupp Illustrations. They are a power couple who sell cards which are reproductions of the paintings that Liz makes. Ā Theyāre nature inspired and really gorgeous ā please go find them and have a look. They became our best friends, we even stayed at their house because our Airbnb was a disaster. Iām wearing the slippers that Liz gave me as I write this. They became our family over those four days and guys, we love you.
Rattycatcat does the Autumn Fair at theĀ NEC Last week I took part in the Autumn Fair at the NEC (3rd of September until the 6th.) I feel like I should write about my experience, because I met so many incredible people and had so many great things happen to me whilst I was there.