KAASEN'S BLAAG

Weird Al is allowed to parody everything because he's operating under copyright law, not trademark law.

Trademark governs who can "trade" under what "mark" i.e. the brand identity of a company. Companies don't own their trademarked word forever, but they maintain the exclusive right to sell things under that brand in their specific market sector. Patagonia doesn't own the name of a geographical region, they just own the right to be the only company using that name to sell clothing and outdoor gear.

A drag queen name can be a parody of a clothing and outdoor gear company.

A company's trademarked logo can be used in parody creative works, with more leeway if it's not for commercial purposes. Trademark parody is allowed! Patagonia has been aware of and allowed Pattie Gonia's trademark parody for years.

Trademarks are specific to market sector. Actress Chase Infiniti could start a makeup line named after herself and her trademark would not infringe on the Infiniti car brand because they are different markets and there is no risk of confusion. Pattie Gonia could probably trademark her name to sell frozen veggie burgers and Patagonia would not care.

Drag queen Jan Sport did a collab with JanSport bags. What Jan Sport almost certainly did not do is independently apply to register "Jan Sport" as a trademark in order to sell bags on her own, because that would infringe on JanSport's own trademark in the bag market sector.

What Pattie Gonia is not allowed to do -- the thing that Pattie Gonia actually did do and is being sued for -- is apply to register "Pattie Gonia" as a trademark to sell clothing, because apparently Pattie is in talks with North Face and HydroFlask to sell "Pattie Gonia"-branded gear. These companies probably won't finalize anything unless Pattie shows that she actually owns the trademark. Unfortunately, "Patagonia" is already a registered trademark in the clothing market sector, and these two names are too similar to exist in the same sector (see: "likelihood of confusion" legal standard).

Your drag queen name can parody a clothing company. You can parody the trademarked logo of a clothing company. But you cannot use the same name to then go on to also become a clothing company.

In order to maintain their own trademark, Patagonia must sue for trademark infringement. If they don't sue, and Pattie Gonia gets her own trademark, Pattie could sue Patagonia for infringement on her trademark. You can see why Patagonia won't be dropping this suit no matter how much you harass them.

The new conflict is from Pattie Gonia using the Patagonia imagery and the Pattie Gonia name on her own merchandise. This is the email Patagonia sent, with the images they feel conflict with the 2022 agreement.

Pattie responded to that by disagreeing that she had broken any agreement, and also obliquely threatening to expose Patagonia for making tactical gear for the US military?

Pattie selling shit with her stage name on it Really Obviously isn’t going to have any negative effect on the continued lining of Patagonia CEO pockets, as if that even fucking matters, and no amount of waxing poetic about “well they have to 🥺🥺🥺” is going to make me say anything other than “fucking stupid if true then”.

In terms of whose pockets are being lined:

Rather than selling the company or taking it public, Mr. Chouinard, his wife and two adult children have transferred their ownership of Patagonia, valued at about $3 billion, to a specially designed trust and a nonprofit organization. They were created to preserve the company’s independence and ensure that all of its profits — some $100 million a year — are used to combat climate change and protect undeveloped land around the globe.

The unusual move comes at a moment of growing scrutiny for billionaires and corporations, whose rhetoric about making the world a better place is often overshadowed by their contributions to the very problems they claim to want to solve.

At the same time, Mr. Chouinard’s relinquishment of the family fortune is in keeping with his longstanding disregard for business norms, and his lifelong love for the environment.

(NYT Gift Link)

Since 2022, 100% of Patagonia's profits have gone to climate and environmental causes. They have completely restructured the ownership of the company so that this will continue in perpetuity.

Sources:

https://ask.ifas.ufl.edu/publication/UW468 “How Effective and Humane Is Trap-Neuter-Release (TNR) for Feral Cats?” 

https://pmc.ncbi.nlm.nih.gov/articles/PMC6523511/ “A Case of Letting the Cat out of The Bag—Why Trap-Neuter-Return Is Not an Ethical Solution for Stray Cat (Felis catus) Management” (also has a thousand references attached that are handy)

Not a reference so much as the human society actively admitting that TNR does nothing to decrease population, actively contributes to harming wildlife, and doesn’t actually help the cats in any way, just reduces some of the nuisance behavior that people complain about: https://www.animalhumanesociety.org/resource/real-impacts-trap-neuter-return

Unscientific from here on out as i don’t feel like trying to find the studies i read in like January of last year:

https://hahf.org/awake/the-trouble-with-trap-vaccinate-neuter-return/ “The Trouble With Trap-Neuter-Re (Abandon!) from the hillsborough animal health foundation, articles also link to studies

Animal Emergency and Referral Center of Minnesota. (2022, October 26). Indoor cats vs. outdoor cats. Animal Emergency & Referral Center of Minnesota. https://aercmn.com/indoor-cats-vs-outdoor-cats/

Campbell, V. (2017, January 25). The Obituary of the Stephens Island Wren. All About Birds. https://www.allaboutbirds.org/news/the-obituary-of-the-stephens-island-wren/

Castillo, D., & Clarke, A. L. (2003). Trap/neuter/release methods ineffective in controlling domestic cat “colonies” on public lands. Natural Areas Journal, 23(3).

Coe, S. T., Elmore, J. A., Elizondo, E. C., & Loss, S. R. (2021). Free-ranging domestic cat abundance and sterilization percentage following five years of a trap–neuter–return program. Wildlife Biology, 2021(1). https://doi.org/10.2981/wlb.00799

del Hoyo, J., Collar, N., Kirwan, G. M., & Sharpe, C. J. (2022, October 25). Guadalupe storm-petrel (Hydrobates Macrodactylus), version 1.2. Birds of the World. https://birdsoftheworld.org/bow/species/guspet/cur/introduction

Dickman, C. R., & Newsome, T. M. (2015). Individual hunting behaviour and prey specialisation in the house cat Felis catus: Implications for conservation and management. Applied Animal Behaviour Science, 173, 76–87. https://doi.org/10.1016/j.applanim.2014.09.021

Edge. (2019, June 19). Guadalupe storm-petrel. EDGE of Existence. https://www.edgeofexistence.org/species/guadalupe-storm-petrel/

Galbreath, R., & Brown, D. (2004). The tale of the lighthouse-keeper’s cat: Discovery and extinction of the Stephens Island wren (Traversia lyalli). Notornis, 51(4).

Hawai’i Department of Land and Natural Resources. (2025). Feral cats. Feral Cats. https://dlnr.hawaii.gov/hisc/info/invasive-species-profiles/feral-cats/#:~:text=Feral%20cats%20on%20islands%20have,kill%20approximately%202.4%20billion%20birds.

Loss, S. R., Will, T., & Marra, P. P. (2013). The impact of free-ranging domestic cats on wildlife of the United States. Nature Communications, 4(1). https://doi.org/10.1038/ncomms2380

McGregor, H., Legge, S., Jones, M. E., & Johnson, C. N. (2015). Feral cats are better killers in open habitats, revealed by animal-borne video. PLOS ONE, 10(8). https://doi.org/10.1371/journal.pone.0133915

Medina, F. M., Bonnaud, E., Vidal, E., Tershy, B. R., Zavaleta, E. S., Josh Donlan, C., Keitt, B. S., Corre, M., Horwath, S. V., & Nogales, M. (2011). A global review of the impacts of invasive cats on Island Endangered Vertebrates. Global Change Biology, 17(11), 3503–3510. https://doi.org/10.1111/j.1365-2486.2011.02464.x

National Research Council. (1992, January 1). Scientific Bases for the Preservation of the Hawaiian Crow. U.S. National Library of Medicine. https://www.ncbi.nlm.nih.gov/books/NBK235935/

NOAA. (2024, August 29). Toxoplasmosis and its effects on Hawaiʻi Marine Wildlife. NOAA Fisheries. https://www.fisheries.noaa.gov/pacific-islands/endangered-species-conservation/toxoplasmosis-and-its-effects-hawaii-marine

Read, J. L., Dickman, C. R., Boardman, W. S., & Lepczyk, C. A. (2020). Reply to Wolf et al.: Why trap-neuter-return (TNR) is not an ethical solution for Stray Cat Management. Animals, 10(9), 1525. https://doi.org/10.3390/ani10091525

Reed, L. (2022). The effects of free-roaming cats on native wildlife populations. Wildlife Rehabilitation Bulletin, 40(1), 17–21. https://doi.org/10.53607/wrb.v40.250

Salano, E. (2024, October 5). Eliciting the effect free roaming cats have on Native Hawaiian wildlife using stable isotope analysis. UKnowledge. https://uknowledge.uky.edu/biology_etds/103/ 

Steele, J. H., Thorpe, S. A., & Turekian, K. K. (2009). Encyclopedia of Ocean Sciences. Academic Press. 

My friend told me how he'd seen her before but she always vanished before he could catch her. He works far too many hours and is always tired so he couldn't prioritize catching this cat.

Three months pass with no sign of her. I go back with my partner to check on carcasses and this same little grey cat appears. This time, however, a tooth has been snapped off and her tongue is so badly cut that she can't keep it in her mouth. She was thin and dirty and screaming to please be given some food.

This time I couldn't look away. I asked my friend's girlfriend if I could borrow a cat carrier. She loaned me one and a tin of wet food that the grey cat willingly followed into the carrier. She didn't care at all about being put into the carrier - all she wanted was a hand on her. She'd arch up against the top just so my hand would rest on her back for a moment.

We drove through rush hour traffic to the only shelter still open. We knew we couldn't keep her and I couldn't stand the thought of putting her back out on the streets to die slowly.

The shelter couldn't take her. Her ear was clipped so she was a "community cat" and outside their ability to help. They tried desperately to offer alternatives to me as I cried over her carrier, knowing I couldn't take her home but also that if I didn't I couldn't live with the thought of her back on the streets.

I made a Hail Mary call to a local friend who is very connected in our city. They didn't have my number saved but answered all the same to hear me sobbing about a cat I'd found and to please help me find a place for her. Please. If I don't find something then she'll be alone on the streets again to die.

My friend came through. I could keep the cat in their garage overnight and in the morning my friend would be back in the city and could find someone to help the cat.

The shelter folk gave me a crate and some food - their hands were tied but they didn't want to leave me with nothing. They were good people doing the best they could in their own system. Community cats were ones they weren't allowed to "waste" resources on. Ostensibly they'd been dealt with and their fate decided. There was nothing the shelter folks were allowed to do for them.

I took the cat to my friend's garage. She was settled into a crate on towels, happy as a clam to be warm and safe. This was a cat made to be loved and to love, as she immediately began trying to groom one of my friend's roommates. He stayed in the garage with her, giving her food and water and in exchange having no say on whether she was in his lap or not. She was always in his lap.

Nobby Nobbs (so named for the only other character known to man that is as scrungly as she is) was then formally adopted by my friend. Her tongue has healed, her fur remains scrungly, and she's every bit the rabid love bug I suspected her to be when she came to me yelling to be pet.

She's a TNR cat. Someone thought they were doing her a kindness in that and if nothing else she didn't add kittens to the world but that doesn't negate the pain she suffered before I found her - the broken teeth, the lacerated tongue, the ulcerated cheeks, the flea-bald patchiness of her coat.

I say this as someone who adores this cat and has the privilege to see her loved and cherished: I wish she'd never had to suffer what she did. I wish people were alright making the harder call that leads to less misery on the side of the cats.

TNR is a polite fiction, nothing more. Just so the humans can pretend they've done right by the same cats they're letting loose to die miserably somewhere else. As long as the humans don't see it it's fine.

The shelter folks told me she's a community cat and that I could take her home and release her by my house. Then I could feed her myself and keep up with her and know where she was! I could still keep her, after a fashion.

I am not proud of how I snarled back that I would never exchange a quick death for a slow one. I would be giving her a different funeral plot, not giving her a life. Even near me she'd be just as vulnerable to the innumerable predators that find cats quite delicious, let alone cars and poisons and the other cruelties humans practice on stray cats.

She's the second stray cat I've met that when I held them the cat melted in my arms, purring and so desperately wanting to be loved. The first cat I was able to trap and take to a local shelter only to find when I called to check on him a day later that his health had been so terrible, so beyond help, that he'd been put down. All the love in that tiny body lost because the people I lived beside didn't care enough to trap the cats they had.

My partner was asleep. I woke her up to crawl into her arms and sob, my heart breaking for the stupidity of the humans who hadn't cared enough to grant this poor little cat the chance to be either an indoor cat, loved and cared for, or to grant him a quick death long before I met him. I've other stories of the cats they kept around, essentially feeding the poor souls to the predatory birds and wandering dogs that frequented our area.