Disconnected Thoughts on Art Reproduction:
Hokusaiâs Great Wave fascinates me because, unlike almost every other artwork in that bracket of fame, it was never a bespoke piece that was only later reproduced. It was a commercial print right from the start, and while versions of it can be identified as belonging to different print runs, there is no meaningful âoriginalâ aside from the long-since-discarded printing plates.
Even better, this state has been imposed on artworks that were once unique. In 2021, the art collective MSCHF bought an Andy Warhol sketch at auction for $20,000, made 999 meticulous forgeries of it, shuffled them to destroy any record of which was the original, and sold each piece for $250 as Possibly Real Copy of âFairiesâ by Andy Warhol, by MSCHF.
As with many smartass art collectives, MSCHFâs projects range from eye-rolling to kinda clever to brilliant, but I think this is their magnum opus. It has exactly the kind of unwieldy literal title I adore. The original work has been arguably destroyed, but in a way that Warhol would adore. Itâs the most pointed way to ask art buyers, do you care about the actual artistry of the work or just the bragging rights of owning the original?
Artistic domains where reproduction is trivial are often prone to the Superstar Problem: Why would I listen to the worldâs 50th-best cellist when I can stream all the Yo-Yo Ma I want just as easily? NFTs were pitched as a solution to this, marking the original or master copy of a natively-digital work to let it retain value. But even if the crypto market didnât have its own 2008 every few weeks, I donât want fine-art auction houses to be the future of digital art, especially when there are already plenty of existing ways to mitigate the problem. A fursona, a tabletop-game character, a niche Blorbo, etc. are all bespoke value-adds that enable a much greater range of artists to get commissions. But these require a culture of art fans who donât care about flipping it at Christieâs, often overlapping with fannish cultures where plenty of artists operate at all experience levels.
I donât have any tidy conclusions for this, but I just want to say that an earlier version of this process - âpaint me a biblical scene, and put me in it to flex my wealth and pietyâ - culminated in one of the funniest artworks Iâve ever seen, Francisco de ZurbarĂĄnâs Christ Crucified (With Donor):