crowned with glory

In 2021, Swarovski (the company that makes the very sparkly crystals you see in certain jewelry, on figure-skaters' twinkliest outfits, on red carpet dresses), decided they didn't want the grubby fingers of small-time jewelers, clothing designers and costumers and crafters on their shiny beads and rhinestones anymore. They decided to limit their sales to "luxury" and couture creators, not girls who sell stuff on Etsy. The tenor of their press release on the subject was snide and insulting. Resellers (like your favorite bead shop) would no longer be allowed to carry their product; the average Jane on the street would not be able to purchase them. You could only get them if you had an authorized business agreement that bound you to very strict brand behavior. And those of us who still had good stock of the crystals would no longer be "permitted" to use the brand's name in our listings for sale.

Every bead shop and craft supply place and many, many small clothing makers--wedding shops, prom and dancing dress suppliers, the sort of salt of the Earth mom and pop time machines of shops that are the backbone of the field--scrambled to find something that could replace them. The last of the stock dwindled quickly, all of us grabbing what we could get while there was any chance of it, and then it was gone and we no longer had any access.

I was Big Pissed about it at the time. It was just so goddamn stuck-up, when wholesalers and indie jewelers had made them so much money, when some people I knew--when *I!*--had been brand-loyal for decades. But with no recourse, everyone pivoted fairly quickly, most of us to Preciosa Crystals. Those are Czech, quite sparkly, and considerably less expensive than Swarovski. The faceting method they use is different, but not worse; any differences are hardly noticeable when you're seeing them as a hundred pinpoints of light.

Well, out of nowhere, Swarovski just dropped this: https://www.harmanbeads.com/swarovski-brand-policy-update

"Effective June 1, 2026, Swarovski updated the distribution and brand usage policies introduced in 2021. Businesses may now purchase Swarovski Crystals without signing a Brand Control Agreement, and Authorized Distribution Partners may once again sell Swarovski Crystals to resellers, including bead stores and online retailers. Businesses may also use the Swarovski brand name when following Swarovski’s Proper Use Guidelines. Designers, manufacturers, artists, brands, retailers, and resellers are now eligible to purchase Swarovski Crystals through authorized distribution channels."

They want us back. A lot of the companies who could have kept a brand relationship with them also have swapped to Preciosa, over the last half-decade, in solidarity with indie creators and out of a sour awareness that it could be them, next. And it doesn't hurt that Preciosa was able to expand their line quite a bit now that everyone who wanted sparkle had no choice but to go to them.

And I'm not seeing nearly anyone who intends to return. The feeling is, "Y'all told us to fuck off! Off we fucked! And now, that's what you can do, too!" I'm seeing a lot of "How many of us did you stab in the back?" comments from the people whose money they're hoping to attract.

.....

ok I did it! I created a group pool for anyone to fill out a bracket with all their 2026 world cup predictions.

how to join: to join the pool and compete for points, fill out your bracket here, it's free to use and you don't need to create an account or register your email (though they do give the option to add it in to get a code in case you want to edit your bracket after submitting it). After filling out the whole bracket, save it (preferably with your url as the name so we all know who's who, but not if you don't want to) and then scroll down to the bottom to where it says "Join a group", enter the code: TUMBLR and join the group! don't skip this last step, it's important to get your bracket to appear in the group's leaderboard

I don't know if there's a limit date to submit it and/or edit it so just in case I would try to do it before thursday! I also don't know if second chance brackets will open after the group stage but hopefully they will

scoring system: i couldn't choose the scoring system so we are just going to go with the site's rules:

feel free to send me any questions if anything is unclear!

“Back in my day we didn’t have any of these childhood protective things, we were smart enough not to do stupid shit on our own!” Except your little neighbour, who got the funniest idea at the age of seven, and got his skull pierced when he slipped?

“Back in my day nobody got divorced, we stuck together and fixed our problems!” What about your cousin, who was slowly killed by her husband because she had nowhere to escape him?

“Back in my day nobody had ‘mental problems’, we didn’t whine, we just toughed it out and endured life!” Hey remember that guy you used to work with, who seemed really friendly and normal, and then suddenly hanged himself ‘for no reason’?

“Back in my day we didn’t have any of this ‘gay’ or ‘transgender’ thing.” You did, but your family cut all ties with her before you were born.

I personally hate any kind morality thought policing. I'm not Catholic or religious and I do not feel guilty over my thoughts. You are not an inherently evil person because you saw two athletes in an interview and went "Hmmm...... what if...." The Feds are not going to come banging down your door because you wrote about one band member dicking down the other and sent it to your friend.

Wondering about other people's lives is very human. Being nosy about their personal lives is very normal. People have been writing fiction about other people's lives since the dawn of time. Some people even manage to write New York Times Bestselling Books that are "historical fiction" or "alternate reality." It does not make you inherently bad to be curious about the details of someone's personal life. That's being human. Being nosy is kind of fun.

The problem, however, comes with the ways in which people engage with it, and involve the real people in this. Harassing an musician's real girlfriend because it doesn't fit into the RPF ship. Showing up at real sporting events holding signs about how certain teammates should kiss. Trying to get actors to sign art of them fucking their coworker. Flooding social media with comments using the celebrity's full name and speculation. There's a line, there's a fourth wall, and there's fandom etiquette.

I hate the question of "Is RPF ethical" because it feels like morality thought policing. Post your fics on locked accounts, censor someone's name when you tweet about it, blow up your groupchat with hundreds of "DID YOU SEE THE WAY THEY LOOKED AT EACH OTHER??" texts. It's not inherently evil to wonder what other people are doing when they're out of the spotlight. Kill the cop in your mind.

which is a natural assumption, but in my experience that's not really the case? like in my experience the drama llamas in fandom are usually not the ones who are just genuinely very deeply into the fiction. i've known people who are basically thinking about star trek or x-men comics or supernatural pretty much 100% of their free time and ime that type of person is usually very nice and surprisingly functional in their regular life. when someone's a constant nexus of fandom drama it's usually not that they are obsessed with the actual work of fiction the fandom is about, it's at least one of the following:

what they're obsessed with is not the source material but their unhealthy parasocial relationships with one or more of the people who created it

what they're obsessed with is not the source material but some elaborate shared-universe subset of fanfic about it that's only barely related to the original at this point, and/or an esoteric reading-against-the-text reinterpretation of the source material (often if the canon is active and ongoing this leads to becoming actively hostile toward it for its inevitably increasing failure to conform to their preferred fanon)

what they're obsessed with is not the source material but the fandom itself and gathering clout within it, so that the source material basically only exists to them as a tool for scoring points in increasingly arcane fandom disputes