Sgian-dubh

I will not publish personal details about people who never chose to be part of this circus, and I have absolutely no interest in investigating them or dragging them into it.

I have to say, though, I find this photo genuinely heartbreaking.

I know I criticize Sam quite a lot here, and even if I believe that criticism comes from a place of wanting better for him, seeing him like this makes continuing to criticize him feel a little like kicking someone when he’s already down.

Whatever it is behind the contrast between how incredibly up and almost excessively energetic he seems at public events, and how completely drained and sad he appears when the cameras are off, I just hope he’s okay.

And since we have them here, perhaps it’s worth taking a closer look at a rather interesting contrast.

Let’s start with the black-and-white photo of Sam and MM.

Because, as we can see, it is perfectly possible to capture a wedding moment that feels genuinely romantic and intimate. The framing, the body language, the atmosphere… it all does exactly what a wedding photograph is supposed to do.

And then we move inside the ceremony.

Same wedding. Same couple.

And, well… the contrast rather speaks for itself, doesn’t it?

Which is precisely why context can be such an inconvenient little thing. When we have access to the moment as a whole - video footage, or simply a sequence of photos rather than one carefully selected frame - quite a few little stories tend to fall apart rather quickly.

Sometimes a photograph is simply a photograph. And sometimes putting a few of them next to each other makes the whole thing considerably more interesting.

For context, unless I’m mistaken, the ceremony photos came from the official wedding material, either the album itself or footage shared by the wedding photographer.

Contradiction in practice!

At least in this post—"these green meadows are natural"—where SH calls for protests against the data centre, the images are authentic. This stands in stark contrast to the content he churns out on his Instagram stories to promote his spirits and distillery—specifically, those AI-generated ads (crafted not by him, of course, but by his regular partners @edinburghblackcabtours, who team up with him to shuttle fans down to the distillery.

The hypocrisy is delicious 💁

SH poses for the media as a green warrior battling data centres, yet doesn’t think twice about using AI to flog his own businesses, conveniently forgetting that artificial intelligence is a massive driver behind the very facilities he opposes. Consequently, SH is projecting a wildly inconsistent image.

He badly needs to find a clear direction for the cause he champions; otherwise, he simply looks like a weather vane—shamelessly jumping on the latest trend to stay in the media spotlight without offering an ounce of substance to justify the headlines.

It is hard to defend someone when their words and actions do not match. This creates mistrust. It happens when inner values clash with outer behaviour and choices go against past statements.

By the way, will he be attending the protest at Hunterston Estate, Scotland 🏴󠁧󠁢󠁳󠁣󠁴󠁿, on Sunday, August 23rd? 🤷

Posted 13th August 2026

@mojo106 Excuse me. Unfortunately, neither the post nor the screenshots belong to you. They remain the property of @reject _hunterston_data_centre as the original creator always retains legal ownership of their content. Publishing a screenshot does not transfer any legal rights to the individual who took the image. Furthermore, sharing content via a platform’s official, integrated features is not considered plagiarism. Following that logic, SH would not have been able to post them either. This distinction was evident in the three examples from SH’s Instagram profile. It is always helpful to fully understand how these concepts work before addressing the matter.

The one I was referring to in my comment.

Do you really think I’d be stupid enough not to save a screenshot of your post before you quickly edited it following my comments?

And please don’t give me a lecture on copyright. You’ve definitely picked the wrong person to do that to.

I was asking you not to use my screenshot, because you took them from my post. For clarity I add this below👇:

People who live in glass houses should not throw stones, 'Max'.

I shall leave it at that, for the moment. I can't be really arsed to look for the numerous times you were plagiarizing other websites' content, thinking we are idiots and could never tell.

'Borrowing' shipper content after calling us stupid for years is rich. Second time this happens in a week.

This is the same man who stood and waited in the produce section of a grocery store in North Carolina until someone recognized him.

Need I say more?

First of all: why all the secrecy?

A fiercely private man who is determined to protect the privacy of the people closest to him doesn’t put those people on top of a bus in the middle of a New York parade.

He doesn’t fly them across the world for what appears to have been a 36 hour trip either.

He’s apparently too private to post normal glimpses of his everyday life with his girlfriend.

But not private enough to put that girlfriend and her daughter front and centre at the distillery opening, surrounded by cameras and journalists.

Too private to simply say in an interview that he’s in a relationship.

Not too private to make sure she’s visible whenever the cameras are.

That’s a very specific kind of privacy.

And since I’m apparently expected to accept all of this as a perfectly normal, organic relationship, let’s go back a little further, because I have more questions.

What authentic relationship needs a steady stream of leaks to a gossip blog?

Why was her private Instagram cleaned up, including removing all traces of her late husband, shortly before her first public appearance at Rik’s wedding?

Why briefly open that private account in the middle of the night in Ireland, leave it open long enough for people to see what was there, and then close it again?

Why did her proper public rollout happen around the distillery, with some of her posts subsequently tied to SS?

Why does she follow practically everyone who so much as breathes within Sam’s orbit?

Why were the Christmas photos of them taken outside on the street rather than inside his home?

Why the AI altered photos?

Why does virtually every public appearance seem to come with a friend conveniently positioned as a buffer?

Why does her supposedly professional account so often seem to function as a location beacon, with those locations repeatedly being connected to Sam?

Why, after a whole year, have we seen so little that suggests any natural bond between him and her daughter?

Why has he seemed so unhappy and unsettled during much of the same period?

Why is spontaneous physical affection between them so difficult to find?

Why does even sustained eye contact seem remarkably rare?

Why does what is said on Tumblr is being monitored and appear to matter so much?

And why, generally, does a supposedly private relationship seem to require quite this much audience participation?

I could keep going.

There have been so many strange and downright unnatural moments over the past year.

None of this feels organic to me. It feels presented. Managed. Performed.

And perhaps that’s why it fits so neatly with this new version of Salesman Sam.

He sells us books. He sells us whisky. He sells us a fitness programme.

And now, apparently, he’s also selling us a relationship.

Grief never goes away. It morphs, it mellows, it is sublimated by time. But if you truly loved someone, they will live within you for as long as you do.

You'd have to be cursed with a specific set of psychological traits to erase someone so completely from your own past. A someone who clearly loved you for who you were and found a place in their heart for a child that wasn't theirs.

That social media silence is not respect, even if it probably is calibrated and calculated to look respectful. However, once you find out the woman went to a fucking stand-up comedy festival two or three days before the second commemoration of her husband's death - when things normally still feel vividly raw - you cannot ignore the truth

Namely that it is disrespectful, opportunistic and textbook narcissistic behavior.

Unless you are lying to yourself, of course.

I have no problem with people protesting against a hyperscale data centre. That is the fundamental right of every individual in a democracy.

But I really take issue with someone posting the story above on his IGS after having previously run two ads for his booze that were very likely created or edited using AI tools.

This three stories were posted within a time span of two hours today (13 August 2026).

Why did Sam want us to know he was in Canada?

He clearly expected us to figure out the location from the lake ourselves, but apparently people just don’t care enough anymore to spend their time tracking down random bodies of water around the world.

Let me know when he looks at Steph the way he looks at Caitriona.

When you realize you're a serious adult woman wasting precious hours on internet speculation about two actors you'll never actually meet, you do feel a little ridiculous.

Then — plot twist — you come across an X account shipping the main characters from BOMB.

Instant relief. A weight lifts off your shoulders.

Because maybe you're a little unhinged — but clearly you're nowhere near the top of the leaderboard.

🙃