Guys, donāt overthink it.
This is the same man who stood and waited in the produce section of a grocery store in North Carolina until someone recognized him.
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@sgiandubh
Guys, donāt overthink it.
This is the same man who stood and waited in the produce section of a grocery store in North Carolina until someone recognized him.
Need I say more?

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Since Sam apparently really wanted us to know he was in Canada, presumably so weād connect the obvious dots and understand just how serious and established this relationship is, I hope heāll forgive me for having a few questions.
First of all: why all the secrecy?
A fiercely private man who is determined to protect the privacy of the people closest to him doesnāt put those people on top of a bus in the middle of a New York parade.
He doesnāt fly them across the world for what appears to have been a 36 hour trip either.
Heās apparently too private to post normal glimpses of his everyday life with his girlfriend.
But not private enough to put that girlfriend and her daughter front and centre at the distillery opening, surrounded by cameras and journalists.
Too private to simply say in an interview that heās in a relationship.
Not too private to make sure sheās visible whenever the cameras are.
Thatās a very specific kind of privacy.
And since Iām apparently expected to accept all of this as a perfectly normal, organic relationship, letās go back a little further, because I have more questions.
What authentic relationship needs a steady stream of leaks to a gossip blog?
Why was her private Instagram cleaned up, including removing all traces of her late husband, shortly before her first public appearance at Rikās wedding?
Why briefly open that private account in the middle of the night in Ireland, leave it open long enough for people to see what was there, and then close it again?
Why did her proper public rollout happen around the distillery, with some of her posts subsequently tied to SS?
Why does she follow practically everyone who so much as breathes within Samās orbit?
Why were the Christmas photos of them taken outside on the street rather than inside his home?
Why the AI altered photos?
Why does virtually every public appearance seem to come with a friend conveniently positioned as a buffer?
Why does her supposedly professional account so often seem to function as a location beacon, with those locations repeatedly being connected to Sam?
Why, after a whole year, have we seen so little that suggests any natural bond between him and her daughter?
Why has he seemed so unhappy and unsettled during much of the same period?
Why is spontaneous physical affection between them so difficult to find?
Why does even sustained eye contact seem remarkably rare?
Why does what is said on Tumblr is being monitored and appear to matter so much?
And why, generally, does a supposedly private relationship seem to require quite this much audience participation?
I could keep going.
There have been so many strange and downright unnatural moments over the past year.
None of this feels organic to me. It feels presented. Managed. Performed.
And perhaps thatās why it fits so neatly with this new version of Salesman Sam.
He sells us books. He sells us whisky. He sells us a fitness programme.
And now, apparently, heās also selling us a relationship.
Iām just not buying.
Wow. This is wonderfully written and so true.
Thank you for clarity, always.
My husband died 4 years ago, in May. We were a young couple with dreams that cancer cut short. For me, every May has taken on a different meaning and emotional weightāespecially the beginning of the month (he passed away on the 5th). May is the month when the memory of his passing comes back to me. I still cannot bring myself to do anything in May that isn't of a reflective nature. I usually travel to places we visited or places he would have liked to go; I visit his grave, attend memorial masses, and pray for him. I can't imagine going to weddings during the very month I lost my husband, nor can I picture myself attending festivals around the anniversary of his death. He told me a thousand times that I should move on with my life, but this isn't about what he told me to do; itās about me and how much I miss him. Itās about my feelings and respect for his memory, because what we shared was real. My therapist told me that grief is something that needs to be lived through, and that she prefers patients who make space for that griefāas I doāover those who seem to try to erase the grief or the memory of the person who has passed away.
First of all, I am so sorry for your loss. I havenāt gone through something like this myself, but I can imagine the void left behind when you lose the love of your life in such a wayāespecially so soon. The way you are grieving seems valid and authentic to me. I am certain I would do the same thing. I cannot imagine erasing, replacing, or ignoring the pain of losing someone I loved, married, lived with, and built dreams of a future with. I fully agree with your psychologist, and I hope you continue your journey staying true to your feelings and to who you are. Whenever you need to talk, my inbox will always be open. And I know there are many people in the fandom who have gone through the same thing.
That message is heartbreaking, and I completely understand why so many people who have gone through this are so disappointed by recent events. I also believe that the best way to grieve isn't by erasing the deceased person from my life or replacing them with someone else. My parents have passed away, and since then, occasions like Motherās Day and Fatherās Day have taken on a different meaning for me. Even though I have a family of my own, those are days I will dedicate to them forever. I am so sorry for your loss, Anonš¢.
It's been forty years since I lost my wonderful grandfather, Anon. I will never forget and I do not want to.
Grief never goes away. It morphs, it mellows, it is sublimated by time. But if you truly loved someone, they will live within you for as long as you do.
You'd have to be cursed with a specific set of psychological traits to erase someone so completely from your own past. A someone who clearly loved you for who you were and found a place in their heart for a child that wasn't theirs.
That social media silence is not respect, even if it probably is calibrated and calculated to look respectful. However, once you find out the woman went to a fucking stand-up comedy festival two or three days before the second commemoration of her husband's death - when things normally still feel vividly raw - you cannot ignore the truth
Namely that it is disrespectful, opportunistic and textbook narcissistic behavior.
Unless you are lying to yourself, of course.
A hug to you, Anon. I know exactly how it feels and you have all my sympathy.
You said: āHe miscalculated the šŖFatigue of this entire fandom. Someday, people will look at this and try to figure out why they even cared, to begin with.
And then... then it will be too late.ā
And I stood up and clapped.
Because, hereās the thingā¦Sam can be with Steph, he can be with Cait, he can be with one of the bendy blondes he follows on social mediaā¦and I literally do not give a shit anymore. He is a grown man playing games and acting more immature than my teenagers. Add to that the fact that the woman he is playing said games with has shown herself to be dishonest and opportunistic, and he has really turned me off.
At this point, I am just disgusted, and I do not think Iām alone. Can he come back from this? Who knows, but if he stays on the current trajectory, I think things will only get worse. Fan disengagement js one of the worst things that can happen to someone in his position and, as you correctly point out, it is already happening.
Dear DGAF Anon,
He is literally doing nothing else than he already did, during the Flukenzie Floozy Era: tons and tons of innuendo, trips and shows and 'candid sightings' (my left foot) and probably meeting the family, or insinuating he did. While the House Pet Troll is gushing so hard, she sounds like a spiraling mental ward patient.
There is nothing new under this bored, dull sun. And to be honest, this is quite depressing.
The problem is that you cannot play the same farce twice to the same people and expect them to buy it, no questions asked. And the second, more important and underlying problem is, I believe, his complete inability to negotiate a critical life waypoint with a clear, responsible and mature mindset. This is not what people like/want/are interested to follow and engage with. People liked him because he was a breath of fresh air, not a stale peddler of sorts. People liked the energy, the magnetism and yes - can you blame them? - the (very real) Story. People like the excitement of new beginnings, the feeling they support the Next Big Name on that poster or cinema marquee - and yes, people like success, which is to say, potential finding its way home.
Tell me, Anon: what is there to like, here, anymore?
As for the last episode of Where is Waldo, may I point out a couple of interesting inconsistencies, just because I am bored and could probably make a better use of my time, but somehow don't.
This is the IG post that started it all:
As you can see, it was posted on IG two days ago, on August 11. But - as the BONUS part suggests, it was edited 15 hours ago, to include a tag that is now showing on S's account under the corresponding tab.
The lady who posted it is into hockey. So what, you might ask, because many Canadians are, right?
But not that many Canadians are probably closely related (aunt? mom?) to a young hockey player. A player heavily featured on her sparse social media account:
This goalkeeper:
Here is what I think happened, Anon. I think the poster initially recognized the Widow, who used to be all over the place during her stint - if I may say so- as a hockey WAG. Then she was told who he was and for some reason decided (or was asked to, we will never know and can only speculate) to edit her post almost two days later.
What are the odds of a single candid sighting, by someone who is not an OL fan, in a compact gathering of about 25K people?
Oh, and before *urv squees too hard: Madam Mao's parents do not live in Halifax. And there is a fair distance to their home. But hey, Margot was always sloppy when it came to geography.
To round it up, I think there are reasons for this circus to happen. I am planning to slowly, patiently offer my own POV. However, I think this goes a bit far, with disenchantment risks outweighing the questionable amusement.
The saddest part? She doesn't even have to be in the picture, the effect is exactly the same. And that is a double-edged sword.
PS: with many, many thanks to my generous friend who shared many of her thoughts with me and allowed me to add my own 50 cents to this post. Credits are hers and hers alone.

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To each his own
I have no problem with people protesting against a hyperscale data centre. That is the fundamental right of every individual in a democracy.
But I really take issue with someone posting the story above on his IGS after having previously run two ads for his booze that were very likely created or edited using AI tools.
This three stories were posted within a time span of two hours today (13 August 2026).
Just to know - the rapid growth of artificial intelligence (AI) is one of the key drivers behind the construction of new hyperscale and AI-optimized data centres worldwide.
I see everyone is already caught up on the latest chapter, so after writing far too many words with far too much sarcasm, I deleted the whole thing and was left with just one question:
Why did Sam want us to know he was in Canada?
He clearly expected us to figure out the location from the lake ourselves, but apparently people just donāt care enough anymore to spend their time tracking down random bodies of water around the world.
Let me know when he looks at Steph the way he looks at Caitriona.
Until then, as far as Iām concerned, all this carefully timed visibility is just part of the show.
He miscalculated the šŖFatigue of this entire fandom. Someday, people will look at this and try to figure out why they even cared, to begin with.
And then... then it will be too late.
šThe Sanity Scale š
When you realize you're a serious adult woman wasting precious hours on internet speculation about two actors you'll never actually meet, you do feel a little ridiculous.
Then ā plot twist ā you come across an X account shipping the main characters from BOMB.
Instant relief. A weight lifts off your shoulders.
Because maybe you're a little unhinged ā but clearly you're nowhere near the top of the leaderboard.
š
. . . [13 August, 2026]
I mean, LOL. They really think we are idiots.
Itās hard to guess his location going by IG activity if he is currently working which seems likely as heās mentioned a few times an upcoming role . He could be on night shoots or early morning calls like 5 am posting from make-up costume or between takes , meal breaks etc which may not reflect his actual location.
This.
En tu opinión, ¿C trabaja tan duro porque todos los negocios de T estÔn fracasando?
Dear McGill Ltd. Anon,
Voy a traducir y responder a tu pregunta en inglƩs. Es lo mƔs sensato. Gracias de antemano.
'In your opinion, C is working so hard because all of T's business projects are floundering?'
Excuse my direct tone, but: are you new?
McGill has a string of failed - or mediocre, at best - business projects on his own account, that happened before he even met, greeted and became C's Dutiful Prop.
In this blog's archives, you will find a fair view of McGill's Adventures in Businessland. Complete with his real status in C's businesses. So no, to answer your question, I do not think she works hard at all, she simply works coherently and constantly. By her own choice and good for her.

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C is being successful while heās ruining his life over something that isnāt even worth it. Itās so sad to see him like this, sinking deeper and deeper.
Dear Sinking Anon,
You seem to have made the rounds with your ask, to which I am deliberately answering a bit later than usual.
S is 46. At this age, whatever he does or whatever happens to him must neither be excused - like his Mommies' Brigade always does, no matter what -, nor torn to shreds. I am just taking stock of whatever the dish of the day is, while being fully aware that focusing solely on his - and his collaterals' - social media is a ridiculous mistake.
At this point in time, I simply hope he will finally be able to put a couple of important things into perspective, take his responsibilities - personal and business-wise - and cut short this stupid PR circus and the profiteer clique he somehow managed to collect en route.
While he looks increasingly scattered and clueless, C is consistent. He might be the more gifted actor - I will die on that hill -, but she is the more articulated and perseverant one. And that makes all the difference.
Other than that, I wish both of them well. I really do. But I am afraid that, at least as far as S is concerned, things are going to be increasingly complicated, at least on the short term.
As far as S's acting projects go, I think speculation is useless. It's either too early, or too late. Only time will tell - but how many of you would still even care, by next year?
If his non engagement means they are so close then all the bullshit over the years of you guys jumping for joy over all the SM interaction must mean that all the public crap was a facade then? You all want it both ways and why you are examples of idiotic beliefs. Yes means no and no sometimes mean no and sometimes means yes and o no doesn't mean, well maybe, as long as you interpret it the way we want and agree with. More IRRATIONAL idiotic shit from shippers. You people never change, grow or get out of your own fucking tiny box. They are both living very separate lives with Toby and the horse chick. TIME TO GROW THE FUCK UP.
Dear UPPERCASE LETTERS Anon,
Keep this vulgarity and shouting for your own blog, Margot. I hope you realize this ask makes you look even more unhinged than you probably are, which is considerable.
The guy's name is Tony, not Toby. This tiny acte manquƩ a dead giveaway, woman.
You seem to grow desperate since Data Lounge closed, earlier this month, which compromised one of your favorite, inane playgrounds. If you expect me to commiserate, you are dead wrong.
Trouble in Paradise, troll? Well, then: I suggest submitting your Anons after self-medicating. It helps a lot.
āItās okay that he doesnāt comment on her posts.ā
Heās probably just sick with jealousy over Caitās success because sheās absolutely killing it!!!š Samās whole āI donāt care about Caitā act imo just comes off so sour and frustrated, sheās the one whoās booked and busy, mingling with A-listers, filming six movies in a row, while heās over here sitting around with nothing going on, flopping hard, and stuck clinging to the only thing that ever actually worked for him: Outlander.
Obviously, I donāt know Sam or what goes on inside his head, but if I had to guess, Iād say youāre very wrong, Anon.
I have no doubt he congratulated her privately and that heās genuinely happy for her success.
Sam seems to have chosen to focus on other things this year, and letās not forget that he also starred in a series thatās coming to Amazon. Thatās hardly insignificant. And while he chose not to make a huge deal out of it, he also did Macbeth on a very respectable stage, which is a major achievement in its own right.
I do think that now his schedule has opened up a little, we may see him turn his attention back to acting. But obviously, thatās up to him.
Personally, I think a serious rethink of his public image wouldnāt hurt if he wants to move his acting career forward. And if I were in his position, Iād seriously consider changing agents and PR companies, or at the very least, changing the strategy.
Itās okay that he doesnāt comment on her posts.
It really is.
Itās okay that he doesnāt like or repost them, or leave some carefully worded comment that can then be dissected and interpreted ten different ways.
Because letās be honest, those public interactions are for us, not for them. Theyāre there for us to notice which emoji he chose, how he phrased something, whether it was too much, too little, too warm, too cold.
When two people are genuinely close, the things that actually matter are said between them. They donāt need to be performed for the rest of the world.
So no, I donāt see his silence as distance. Quite the opposite. To me, not needing to publicly prove that closeness says a lot more.

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Thanks to the anon who sent me the video Sam posted to the MPC page, where he can be seen walking along the edge of a lake. Iām not reposting it here because I donāt want to share videos that were originally posted in a private group.
You asked me where he is.
I honestly have no idea. Could be everywhere. The surroundings look pretty Scottish to me, both the trees and the house in the background, but thatās purely my impression.
An update for my Arthur Miller Anon
Circling back to this very recent post about Mr. Bodnarchuk's Substack account, where I wrote :
[Source: https://www.tumblr.com/sgiandubh/824388464880517120/httpsdeathofahockeyplayersubstackcom-uma?source=share - posted August 8, 2026]
I had no idea I subscribed to that Substack - a platform I am not familiar with. However, I am glad I did, because the most recent entry, that just hit my screen, is intriguing enough.
In a rather long and very personal post, he recounts his own health problems and the path he chose to mend them. In this context, the following immediately jumped off the page:
[Source: https://deathofahockeyplayer.substack.com/p/dont-look-at-me - posted August 9, 2026]
And here is something else I found interesting. Make of it whatever you want, reader:
Somehow, I don't think this is just about allergies and their emotional side effects.