Bond, Robert, and Matthew D. Sweitzer. 2018. “Political Homophily in a Large-Scale Online Communication Network.”
Bond and Sweitzer presented this paper at ICA18 in a political communication session on methodological advancements. The paper does a good job of demonstrating how existing tools, in this case the emIRT package in R, can be used with new data, in this case comments on Reddit, to provide insights into the effects of politics on communication. One specific contribution the authors make here, is their validation technique which relies on finding the location in latent space of inherently political labels. This approach can be borrowed by future studies of latent ideology when label data is readily available and there are no other criterion to compare to.
The authors show that during periods without major political events, political talk in politics-specific subreddits occur within echo chambers, but that this high degree of homophily decreases when important political events happen increasing the volume of discussion. The authors conclude that during periods of low activity, participants are more likely to be highly engaged partisans choosing to communicate with like-minded partisans. They leave open the question of what exactly is happening around major events, although the most likely case based on their evidence may be that strong partisans are still self-selecting to converse with like-minded partisans while less strong and interested partisans seek out any conversation.
The conclusion that conservatives engage in more selective behavior than liberals should also be further investigated in order to consider whether the drop in homophily among threads started by liberals is a product of actual cross-cutting conversations or the unwanted insertion of conservatives; do liberals actually engage in conversation with conservatives or do they largely ignore these comments?
These techniques could also be extended in two directions. First, to assess whether non-political channels also experience echo chamber effects, just along non-political lines. The authors make a comment that r/Music appears to have political echo chambers because of the relationship between music preferences and political ideology, but would we not expect similar echo chambers to appear in cultural subreddits because of preferences for specific genres or products? Second, to attempt to map the distribution of subreddit-level ideology across reddit. If we know which commenters participate in which subreddits, it should be possible to explore the site-wide ideological space and ask whether Reddit is more liberal or conservative.


















