“The average internet user of 2020 was served 1,700 banner adverts per month. At the time there were estimated to be 4.48 billion people active on the internet which means that 4.48 billion people were receiving 7.4 trillion banner ads each month. A study conducted in 2016 evaluated that the carbon footprint of online advertising in total constituted 10% of the total emissions of the internet. That was a lot of energy for something that has a success rate of one purchase per million ad impressions.”
— The Museum of the Fossilized Internet (via probablyasocialecologist)
