Agents of Shield Brain rot goes here

He answers: I believe that whoever created the concept of soulmates should be taken into the town square and beaten to death. Or you should tell me who they are so I can send them a check for a couple of hundred thousand dollars, because they have done more to facilitate the demise of happy marriages than I could ever aspire to doing.

The concept of a soulmate to me is absolutely bizarre. To suggest that out of eight billion other people in the world, that there's just this one person, and they happen by the way to live within like the same town as you, where they went to the same university as you - what were the odds of that? And that's the only person you could ever have a happy, fulfilling relationship with. That's insane, folks. It's insane. And by the way, it's toxic. Because here's the thing: when you get married, society essentially tells you, this person, they're supposed to be your best friend, best lover, best roommate, best travel companion, best co-parent - that's a hell of a resume, guy. Like, it'd be shocking to find someone who fits all three of those things.

So what happens when you have this concept of a soulmate? And my partner, you know, they're the best co-parent, they're the best roommate, the best travel companion, but you know, they're not the best lover I ever had. Well, they mustn't be your soulmate then. That means that there's somebody out there in the eight billion people, that they would be the perfect one. And that's what the horizon that just forever recedes and keeps people constantly craving the next thing that might check all of the boxes. It's dangerous.

I had a big fanfic in a previous fandom where one of the big reveals was the involvement of a kind of infamous villain, whose presence was built up to and foreshadowed through the whole fic until his reveal without ever mentioning his name, so that the name drop would be a gut punch. It worked especially well because of who the villain was and his presence in that fandom space specifically (it's very complicated) and if it was an original story this reveal wouldn't work at all the way it was written in the fic. Because if you don't have a predisposition to think about that character and his relationship to the hero in a very specific way, then just seeing their name won't do much to you; the reveal and the recontextualisation it pushes upon you hinges on your previous knowledge of the source material.

I think it's an interesting tool fanfic authors are given. One of my favorite fanfic of all time is partially a re-imagining of its source material's canon, and something it does is introduce antagonists much earlier in the story or deepen npcs' stories. It then works to evoke a tragic irony that again wouldn't work if you didn't know the source material, and it's something the author obviously has a lot of fun with.