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You are at home watching TV and on comes an advert. It features a young man having a drink with his male friends when they see a charming woman enter the bar. The man walks up to her and tries to seduce her but she ignores him. He looks back at his friends who are laughing at him. Suddenly, he leaves the bar and comes back later on with his hair dyed blue. The woman instantly throws herself at him, kissing him and all the men in the bar are stunned. “Go blue” is the name of the hair dye brand, for men only. The next day on the radio you hear another advert promoting blue hair for men in which a woman explains why blue hair gets her instantly turned on. Going on Facebook, articles are shared : “10 reasons why men with blue hair are the sexiest”. Another article is titled : “why women are turned off by natural hair colour”. Yet another article from a website called “OpenMindNaturaScience” explains why women’s brain is pleased with the colour blue and how this colour makes them happy because of biological reasons. On the subway, a poster shows a sexy man with blue hair running away from dozens of female models who all want a piece of him. Day after day the medias keep focusing on women’s preferences, especially their attraction towards the colour blue and blue hair. And little by little, all the men around you dye their hair blue. The bus driver, the customer, your boss, your friend, the man on the street. They all have different shades of blue hair. Some are even dressed in blue, buy blue cars, wear blue make up.

And you see all these men and start thinking : “They’re so obviously trying to please us women, they know that’s what we like, this is all for us. Look at this guy with his blue shoes and blue hair, obviously trying to get our attention… and this guy at work who pretends he doesn’t like me, he’s wearing blue nail polish, he’s trying to look tough, he might not even like me but he’s still trying to please me. They’re working so hard to look good for us, this guy is rude but look at his blue hair ! He knows his place deep down. I go on the subway and I see all these men with blue hair, obviously responding to our desires, obviously interested in seducing us. All this time and money and keeping it perfectly blue every day. They think about us all the time. They are desperate to be liked by me. They ARE for ME.”