on your wings

The company’s total electricity consumption jumped from 31 terawatt hours (TWh) in 2024 to 43 TWh in 2025. This is very easily the biggest increase in their electricity consumption ever, and it puts them way ahead of Microsoft. It is almost certainly a reflection of the obscene energy hunger of their ever-expanding bloated generative AI systems, and a vindication of the warnings we’ve been raising for several years now.

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The power grids that Google’s data centres are plugged into have to increase generation to match this new demand – and that includes rising use of coal and gas, and as a consequence, worse climate disasters like deadly heatwaves. Google’s consumption is rising way faster than the grids are being cleaned up with renewables, and that means their emissions number is going up fast, too.

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If “AI infrastructure buildout is currently accelerating faster than the grid is decarbonising” then Google shouldn’t be building AI infrastructure. If they are breaching the boundaries of safe operation on a planet that can only take so much, they should stop and consider whether all of this is worth it. Think about what Google’s AI services have done for you. Does it seem worth it? Are you getting a deadly heatwave’s worth of use, out of PDF summaries and AI overviews?

Good luck with the Thing. You can do the Thing. You will do the Thing. You just have to do the Thing.

Best wishes,