Hey everyone, I just wanted to say that for my capstone in my undergrad, our class ran an ad campaign for VS. So, of course, we got to talk to a ton of executives for the company. One of our goals for them was to figure out how to make VS appeal more to the younger generation. The girls in my class (which was about 98% of my class) immediately jumped on the âbody inclusivityâ train. Why not start hiring plus-size models to be angels? Why not start including bigger sizes?
The executives immediately took it off the table. Their words were âWe are interested in selling the fantasy of the supermodelâ in laymanâs terms that equates to âno fat chicksâ and we spent the rest of the meeting with the ladies in my class (myself, included) questioning the executives and essentially jumping down their throats.
Victoriaâs Secret is not interested in body inclusivity. They donât care about appealing to a wider audience, despite their failing sales. Theyâre seriously a bunch of older, out of touch people who donât understand that times are changing and they will very soon get left behind. We gave them facts, statistics, and survey results that we collected that PROVED that people arenât interested in VS anymore and thatâs exactly why. But they donât care about that. They donât care about improving their own image. They just donât care about their own consumer base.
I hope somebody besides me reads this. Because I want more people to know what narrow minded scumbags the executives at Victoriaâs Secret are.
snowghoul
annaxmalina
vaporwave
andulkaphoto
blakekathryn
yousharknotpass
