Choosing wine the Whyne about Wine way
This week in anticipation of the warm weather (which will hopefully come and stay soon) and the long weekend, I decided it was time to indulge in the white and pink portions of my five a day. So I headed to the supermarkets (yes more than one and they are all equally challenging to navigate) when it struck me, besides the different and often intriguing shapes that wine bottles come in the labels plastered onto these bottles are equally as fascinating.
Of course, the label on a wine bottle is vitally important. Besides its tremendously high powered and pressurised marketing job i.e. to catch your eye it must of course also provide you with some useful information about what this one of your five a day contains. So letâs talk about the label.
Other than pimping the wine, the labelâs most important job is to tell you what wine you are buying. So if there is no grape variety on the label describing what makes up the luscious contents of this bottle, run while you can. Somewhere (even on the cheapo house stuff) you should see the name of the grape variety i.e. Chardonnay, Pinot Grigio, Pinot Noir, Shiraz etc.
The label (except for the house stuff) should give you other vital bits of information the most obvious being the name of the Estate the wine is from and often the country of origin and/or region. Although this can often be guessed. After all, if you canât understand the label and itâs a Pinot Grigio itâs probably (but not always) going to be Italian but feel free to turn the bottle over and read the back label with the pretty story about the wine and what it should taste like according to some guru who spat it out â something to bear in mind. Finally, it should tell you the vintage (year) which is important if you know the difference between a good year and a bad one, but trust me you still get manky wines in a âgood yearâ. Â
While the information on the label useful for those who really understand the different grapes, regions and years Iâm going to put it out there that that we all buy wine using the following tried and tested technique while trying really really hard not to look like a spaced out idiot, staring at all bottles in the isle. For the uninitiated buying wine this week went along the lines of: Â
âI feel like a white todayâŠâ [stare at shelf]
âyes white âŠ.â [move along the line of bottles]
[see the rosés]
âhmmmm or should I rather get a rosĂ©?â ânah I think I want âŠ.â âOooo look at the pretty bottleâŠâ âWow! Wicked label âŠâ
âpretty label = tasty contentsâ or even better âunusual name = great wine.â
And there we have it, with random thoughts firing through the brain 3 different bottle each with its own âprettyâ labels are duly selected and paid for, with the guarantee that at least one will be a surprise to the palate and either have the honour of having its label photographed to remember for next time or placed on the ânever ever againâ pile.
So will I buy wine with pimped up labels in the future? Hell yeah! After all half the fun is working out if itâs hiding something delicious and there really is no other way (except maybe bottle shape) to choose when thereâs so much wine and so little time.
And that dear readers about sums it up.