Vikypedia

Imagine a day in the life of a PR professional. The morning starts with tracking newspapers for relevant client and industry updates. This is followed by emails or documentation work including reports, briefing documents and pitch notes. The afternoon is usually spent in media interactions through calls, emails and meetings. These activities take a chunk of the day and do not provide any…

Adfactors PR lead India tally At 2016 Asia-Pacific SABRE Awards

Indigenous Indian PR Consultancy Adfactors PR made India proud by winning awards on par with global consultancies such as Dentsu and Ogilvy at the Asia-Pacific SABRE Awards, which took place at the Island Shangri-La in Hong Kong last night.

Adfactors PR took home five Gold SABRE Awards, as well as the ‘Indian Consultancy of the Year’. Two of its clients were also bestowed with top honours i.e Yes…

Clean sweep by Adfactors PR at the maiden Fulcrum Awards

Adfactors PR was in a jubilant mood at the conclusion of PRAXIS 5 as they had bagged almost 50% of the awards at the maiden Fulcrum Awards 2016, hosted at Aamby Valley, Lonavla on 24th September.

The consultancy won a total of six awards for campaign excellence, out of a total of 12 categories. The next best were two awards each for Genesis Burson-Masteller and SPAG.

The icing on the cake for…

Adfactors PR Tops List Of 2016 Asia-Pacific SABRE Awards Nominees amongst Indian consultancies

Adfactors PR is once again leading the nominations tally at SABRE Awards – Asia Pacific with 15 nominations, while other consultancies in India tailed far behind, i.e.Edelman (7), Genesis (6), MSL (6). In fact, Adfactors PR, has also been successful in getting more nominations than any other independent firm based in Asia, including Dentsu of Japan and Bluefocus of China. In the overall tally,…

Adfactors PR appoints Roger Darashah as Chief Operating Officer

Roger Darashah, COO, Adfactors PR

Roger Darashah – an international senior communications professional with stints in Europe, India and Brazil – has joined Adfactors PR as its Chief Operating Officer (COO).

Mr. Darashah brings over 23 years of international communications experience to Adfactors PR. Most recently, he worked with Edelman as Executive Vice President – Technology & Global Business…

Rajdeep Sardesai? Who is he?

Appalling GK levels of final year Mass Media students!

By B N Kumar

Rajdeep Sardesai? Who is he?

No, I am not asking this question in the context of Arnab Goswami Vs Barkha Dutt episodes.

I am just trying to narrate my experiences at a Bandra (Mumbai) college that teaches Bachelor of Mass Media (BMM) course. I was flabbergasted when a final year student of BMM asked me this question!

Talking of…

#Research Myth-Busting in the Contemporary Scenario of #Advertising and #Communication #PR #Marketing

DS Group – Pulse Candy

Think about the current brands that you are using. Why did you buy that particular brand? Sure, you saw an advertisement or a marketing campaign that appealed to you, therefore you hadto have that product, but it goes beyond that. That’s where research chimes in. The word itself may cause you to scroll through the rest of this article but there’s so much more than just…

#ChangingLandscapes within the World of #Media and #Research #PR #Marketing

Symbiosis Institute of Media & Communication

Pune, August 5, 2016: On the occasion of completing 25 years, Symbiosis Institute of Media & Communication, Pune, is set to host its Media Management and Research & Analytics Conclave at the Lavale Campus. The gathering will witness the presence of industry stalwarts and eminent leaders from the research and media industry, who will address aspirants…

The #Roots of #SustainabilityPractices with @SudeepBhalla #PR #PublicRelations #Corpcomm #CSR

Sudeep Bhalla, Vice President, Corporate Communication & Corporate Responsibility – Vodafone India Ltd

The Brand Communication and Public Relations Conclave at SIMC welcomed many notable and renowned industry experts to the Lavale campus. Among the distinguished guests was Mr. Sudeep Bhalla, Vice President, Corporate Communication & Corporate Responsibility at Vodafone India Ltd,who addressed…

It’s a hat-trick! Concept PR signs up UBA, Mumbai City FC and SportzConsult

Notching up major client wins in United Basketball Alliance (UBA), SportzConsult, and Mumbai City FC, India’s premier public relations consultancy, Concept PR, has strengthened its sports vertical.

The UBA aims to promote the sport of basketball at the grassroots level in India by getting professional teams into the game. The UBA Pro Basketball League is the first men’s professional basketball…

The value of Premiumness

What if today a cab service, say ‘A’ decides to charge their customer 10% more than its rival ‘B’? And announces that, they would spend that entire 10% on their drivers? Ofcourse, ‘A’ would be a notch expensive than ‘B’ but what about their drivers? They would be also a notch happier. So instead of abandoning the accepted fares for stupid reasons they would probably be all the more proactive in…

The Mess high performers get themselves into, learning from Lionel Messi #Management #StarPerformers

The Argentina No. 10, one of world’s finest footballer of all times, declared he is retiring from international football, after suffering an international heartbreak in the Copa America final defeat against Chile, sending his team into disarray.

Who is to blame? There are no right answers here certainly but if you equate this situation within your team or company you would find more such…

Inspiring Creativity in PR

Recently, I stumbled upon a very interesting article that talked about the growing concept of ‘Makerspaces’; as the definition goes, “A makerspace is a collaborative work space inside a school, library or separate public/private facility for making, learning, exploring and sharing that uses high tech to no tech tools.” Essentially it is a dedicated place where people come together to tinker,…

Social media can shake traditional media if…

Rajdeep Sardesai Calls for tweets with responsibility

Addresses launch event of unique knowledge platform PRact – a joint initiative by Indian PRForum (IPRF) and Public Relations Council of India (PRCI) 

MUMBAI, May 21, 2016: Battling hostile twitterati day in and out, veteran television journalist Rajdeep Sardesai has stressed that social media has the power to shake the traditional media out of…

The Fulcrum Awards to honour excellence in Indian Public relations announced

The Fulcrum Awards to honour excellence in Indian Public relations announced

Aimed at professionals from both in-house and consultancies are co-organised  by PR Moment.in and Event Capital

The Fulcrum Awards to honour excellence in Indian Public Relations aimed at both in-house and consultancy professionals was announced by PRmoment.in – a leading online magazine for PR professionals in India…