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OK Go - Here It Goes Again 2006

"Here It Goes Again" is a song by American rockband OK Go, the fifth single released from their second studio album, Oh No (2005). It was the band's only single to chart on the US Billboard Hot 100 until "I Won't Let You Down" in November 2014 and peaked at number 36 on the UK Singles Chart, giving the band their second UK top-40 hit. It peaked at number 28 on the Official New Zealand Music Chart and number 63 on the Australian ARIA top 100 singles chart, and also topped the Hitseekers chart, which surveys tracks by bands that have not reached into the top 50 of the main chart. Written by the band's lead singer and guitarist Damian Kulash, "Here It Goes Again" was recorded at Gula Studion in Malmö, Sweden, mixed at The Village Recorder in Los Angeles, and finally mastered at Capitol Mastering, also in Los Angeles.

The music video is a performance of the band dancing on eight treadmills, arranged in two rows of four and in alternating opposite directions, in a single continuous take. The video was choreographed and co-directed by Damian Kulash's sister Trish Sie and filmed at her home in Orlando, Florida, between tour stops for the band's Oh No album. It took two to three days of practice and then 17 attempts to complete the video. The band did not inform its managers or Capitol Records of creating the video, fearing they would be refused if they said they were pausing the tour for several days and were spending $4000 to make the video.

The finished video sat for at least a year on Kulash's laptop, as they were worried about being pigeonholed as a "goofy dancing band" following the viral success of their previous video for "A Million Ways"; after about a year, the band's webmaster suggested they upload the video to Youtube, which at the time was just beginning to take off as a video sharing site. The video debuted on Youtube on July 31, 2006, and has been viewed over 69 million times as of January 2026. It premiered on VH1's Top 20 Countdown that same day. OK Go performed the dance routine live at the 2006 MTV Video Music Awards. The music video won the 2007 Grammy Award for Best Short Form Music Video and the 2006 Youtube awards for Most Creative Video. In July 2011, the music video was named one of "The 30 All-Time Best Music Videos" by Time magazine.

During mid-2006, the band recorded a slower version of "Here It Goes Again" in their attic. This version, dubbed "UK Surf" or the "UK Surf Mix", was released on iTunes in the UK the same day as the single. After being featured in the Grey's Anatomy episode "Great Expectations", it was released in the US through iTunes on February 1, 2007, as a digital download.

"Here It Goes Again" received a total of 88,6% yes votes!