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@post-brahminism check it

the relief that it predates ai

Somewhere along the line, we decided that any repeated behavior, any source of pleasure, any coping mechanism, any habit that isn’t monk-like and productivity-optimized must be labeled an addiction. You like scrolling art before you create? Addiction. You watch comfort shows after work? Addiction. You check your phone in line at the grocery store? Addiction. You drink coffee with breakfast? Addiction. The word has been stretched so thin it barely means anything anymore, except “a behavior I personally disapprove of.”

Addiction is not “I enjoy stimulation.” It is not “I have habits.” It is not “I seek input before I produce output.” Addiction is a specific, devastating pattern of compulsion, harm, loss of control, and often self-destruction. It dismantles relationships. It corrodes trust. It hijacks the reward system so thoroughly that survival itself becomes secondary. It is not equivalent to liking Pinterest boards or needing music to focus.

When everything becomes addiction, nothing is. The language gets diluted, and with it, the gravity of what actual addiction is. People who have clawed their way out of substance abuse know the difference between compulsion and preference, between destructive dependence and deliberate engagement. Collapsing those distinctions into a trendy moral panic about “dopamine” is not enlightened. It’s sloppy. Unserious, even.

There’s also something deeply puritanical about it. The 2020s seem obsessed with pathologizing pleasure. If something feels good, it must be suspect. If it captures your attention, it must be hijacking your brain. If it isn’t explicitly productive, it must be rot. We’ve replaced older moral frameworks with neuroscience-flavored shame, but the tone is the same: you are wrong for enjoying things.

What bothers me most is how casually the word is thrown around in creative spaces. If you gather inspiration through music, images, movement, conversation, suddenly you’re “stimulus addicted.” If you can’t brute-force a novel in a silent white room with no input, you lack discipline. Never mind that many artists throughout history have relied on immersion, community, environment, and cross-media inspiration. Now it’s framed as weakness, as though the only legitimate art is produced under self-imposed sensory austerity.

This framing flattens nuance. There is a difference between avoidance and incubation. There is a difference between doomscrolling to numb out and deliberately engaging with material that fuels your imagination. There is a difference between compulsively chasing a hit and consciously choosing input that enriches your work. But nuance doesn’t trend. Alarmism does.

There’s also a strange individualizing move happening here. Instead of asking why people are exhausted, overstimulated, underpaid, isolated, or burnt out, we zoom in on their coping mechanisms and label them addictions. Instead of examining structural monotony, economic precarity, and social fragmentation, we scold individuals for having “bad dopamine habits.” It’s easier to diagnose people’s scrolling than to confront the conditions that make endless scrolling appealing.

Calling everything an addiction also erases agency. It suggests that people are perpetually hijacked by their brains, incapable of intentional choice unless they purge all sources of easy stimulation. That’s not empowering. It’s infantilizing. Adults are capable of enjoying things without being enslaved by them. Adults can have rituals, comforts, and creative processes without it being pathology.

When I hear the word “addiction” tossed around to describe normal human behavior, it doesn’t sound like insight. It sounds like moral grandstanding dressed up in pop psychology. And for those of us who have actually lived through the wreckage of substance abuse and fought to reclaim control, it feels like watching something serious get turned into a meme.

The 'ad' is another 'al'!