Ellie knows you are strong enough to get through this! Whatever this is!
Her first owners abused her and then abandoned her on the mean streets of Milwaukee and she survived for months on her own, before being brought to a shelter and then brought home by me!
And now she’s been happy and safe and loved ever since
If she, a very smol dinosaur, can survive all that to reach joy
Then you, random tumblr user, can too
She knows it!
She also says I love you, and I know she means it too!
Pass on this message of hope to anyone who may need it ^_^
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I'm surprised I was able to get this far into the 2020's without needing to ask for mutual aid but here we are 💔
Local dentist saw a shadow on an x-ray for an unrelated visit and found bacteria eating away at my tooth and skull thats been happening for years. It hasn't been spotted until now because I wasn't showing any of the associated symptoms.
I need multiple surgeries to get the remains of the front tooth broken into pieces and removed, the bacteria scrubbed off, a bone graft applied to my skull, an implant installed and of course a new crown manufactured and screwed in.
They urged me to do it as soon as possible or else it will get worse.
If u could please donate / share ill be endlessly grateful ❤️
Hey all, you might know me by my work online :)
I'll get straigh… Lilith Walther needs your support for Help Lilith with her sever
This the report that JK Rowing doesn't want you to see. This report scares her so much that she is trying to destroy Amnesty International, a human rights organization, to stop you reading it:
Amnesty International put out a major report documenting the influence of UK based anti trans gender critical organizations and their fundin
(Amnesty already pulled the report because of JKR's threats. Of course that didn't and won't stop her - capitulating to fascists and bigots is never the answer. Alejandra captured the report and posted it, so you can read what JKR doesn't want you to know.)
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It was a huge milestone of scientific and technological advancement. (Plus, at the time, politically significant). Humanity went to space! We set foot on a celestial body that was not earth for the first time in human history! That’s a big deal! I’ve never thought about it before but now that I have, it’s ridiculous to me that that’s not part of our everyday lives and the public consciousness anymore. Why don’t we have a public holiday and a family barbecue about it. Why have I never seen the original broadcast of the moon landing? It should be all over the news every year!
It’s July 20th. That’s the day of the moon landing. Next year is going to be the 54th anniversary. I’m ordering astronaut shaped cookie cutters on Etsy and I’m going to have a goddamn potluck. You’re all invited.
PITCH: We call it Moon Day, and then every 7 years when it falls on a Monday, that's an even BIGGER deal and we call that Moon Day Monday and go absolutely apeshit about it (the next Moon Day Monday is in 2026 so we have a couple trial runs first)
The Trump administration is cynically exploiting calls for stricter AI regulation to pass broad censorship measures at the federal level.
So, in terrible news, Trump's trying to pull some strings to pass this massive internet censorship bill, featuring all the kinds of internet censorship we're terrified of, including mandatory ID for accessing basically any website, specifically to crush state regulation of AI, because apparently this man will always see the moral bottom of the barrel and start digging.
So, if you live in the US and hate censorship and AI you know what to do, contact your congresspeople and tell them do not fucking dare let this through or so help us god...
You know what? Fuck it I'm adding more context. Sesame Street has talked about the topic of death more than once and it's done with such gentle carefulness without watering down or censoring the heaviness of the situations. It treats heavy subject matter with respect and dignity and has been for DECADES.
From the early 1980s:
To 2025:
Hell, they even cover the devastating heaviness of MASS SHOOTINGS without censoring or watering anything down.
They've been doing this for YEARS, and it's ALWAYS handled with dignity, respect, seriousness, understanding, and love.
Whenever I see people censoring words because it "might offend" someone or the big ad companies that are currently trying to run everything? I just want to say to them: "What? Is Sesame Street too mature for you?" Because really...what the hell are we doing.
I'm back with even more examples! Sesame Street once again to this day is out here handling extremely difficult subject matter with incredible care and respect. "We can't let kids learn about uncomfortable things!" Oh, really now? Even though they're things that happen in everyday life that they'll face one day at some point anyway? Interesting. Let's see what else this show has covered that people (for some reason) think should be avoided and hidden. Here's more on death of loved ones and greif:
Or how about when someone is put into the foster care system because their home isn't safe anymore and their needs aren't being met?
Maybe some discussions about group therapy/getting help and support?
Hey look! Here's a segment about gender expression vs taught expectation, including unlearning harmful biases and what to do when you hurt someone on accident because you didn't know it was wrong!
Look! The topic of race and diversity! The importance of unity and equity!
They even also have a more allegorical take on discrimination and being looked down on for who you are, featuring Big Bird. The conflict is about how he's not being let into a club because the one bird running the club personally decided he didn't want someone like Big Bird there.
Big Bird goes out of his way to keep changing parts of himself in order to "prove" he can fit into this club if he just changed enough. The truth comes out though, and there's nothing he can do to gain the approval of that bird. He will never be good enough in his eyes, and Big Bird starts to hate himself. His real friends see this finally put their feet down, emphasizing that you should never change yourself just to fit into one singular narrow idea someone else has.
There's A LOT of different situations this can be an allegory for. Racism, sexism, homophobia, basically ANY form of exclusion is put on full blast in this 15 minute clip. Sesame Street can be both blunt and allegorical when approaching difficult topics, and it NEVER misses or looses the point.
It does an exceptional job in both styles of representation WITHOUT watering anything down. The more sanitized everything gets, the more radical Sesame Street is suddenly considered, hence why so many "particular groups" want it gone. Hmmm! I can only imagine why that could be, in this current political climate! (I'm being sarcastic)
When Sesame Street is suddenly labeled as "questionable" or "politically/agenda motivated" content...it says A LOT about where we currently are and who gets to decide what's "best" for kids or not. Don't fall for the censorship and topic-dodging excuses that are covered by the "But think of the children!!!" movement. Never fall for it, because you know which side you're on if you do.
Sesame Street proves kids can be taught and trusted with learning about these topics when it's handled with the right amount of understanding and care. It shows what all this "controversy" is all really about. What it's always been about, actually.
Don't fall for it, always side with Sesame Street.
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Every time Sean Astin makes a statement on whether or not Sam and Frodo were indeed gay for each other in lord of the rings he’s always like “well we have to acknowledge that attitudes around sexuality have changed dramatically over the past several decades and since authorial intent is only up to speculation, the story is open to multiple readings, some of which might have different significances for different groups of people also they kiss on the lips because I said so”
Rosie: "This is my husband Sam, and that's his husband, Frodo. Frodo is my husband-in-law. I'm not into him, he's he's a bit too 'elfy' for my taste, but Sam likes him, and that's fine with me. As far as I know, Frodo can't give Sam children, but Frodo looks after ours all the same, so I don't mind sharing Sam if it means another pair of eyes on the wee ones. In all honesty, our family tree is right simple compared to some hobbits. Yes, I'm referrin' to you Lobelia, over there pretendin' you ain't eavesdroppin'. Still bitter you ain't got either of my boys or their house, eh?"
Tbh it's canon that Frodo invited Sam and Rosie to move in to Bag End after their wedding and they all lived there for a couple of years until Frodo went to Valinor, so yeah. Running with it.
And once Rosie dies, Sam says his goodbyes and disappears after him.
what’s funny is people assuming that rosie would somehow be too dim or naive to KNOW that sam loved frodo, instead of looking at a guy who would loyally follow a beloved friend to hell and then help carry him home again, and not be like ‘oh i can’t not fuck that.’
Polyamory, specifically polyandry, would be an interesting solution to the oddball population of the Shire.
The Shire is excellent farming country, with consistently good weather, and only one tough winter in living memory; hobbits like to produce large families; they’re resistant to disease, rarely violent, and encounter few dangers. It is usual for hobbits to produce many children, so that (for example) Bilbo and Frodo are unusual in both being only children, with no siblings, and not having children of their own. All of this should point to a population that increases every generation if not doubling outright. Young people (and their ideologies!) should rapidly outnumber the old with an ever-increasing effect and impact on society. However, the Shire has a surprisingly stable history; it never seems to increase or decrease greatly in population, and the bell curve of age seems… demographically balanced? There certainly isn’t a conflict from rising young bloods challenging the middle-aged reactionaries; there’s no unemployment; there are no housing crises or waves of emigration, or even a tendency for young people leaving home to marry. Meanwhile, not only does the Shire not suffer from internal pressures, but it remains obscure and hardly noticed in global politics.
What makes sense here is that adult hobbits form a loose group. Four parents in a polycule, between them all, may produce four children. All four parents claim to have four children. An outsider would assume this meant the adults had eight children.
Hobbits therefore are not especially fertile or fecund. They simply have large families. Much of their interest in genealogy is due to the complex relationships of blood-kin, hearth-kin, love-kin and pledge-kin, who must all be carefully tracked and measured - not just because you need to make sure that you don’t climb into bed with an un-permitted degree of blood-kin, but to track family alliances and carefully quantify the precise level of thoughtfulness to put into the proper present to gift your father’s lover’s lover (too much implies a degree of intimacy that might upset the polycule.)
Thus, while a hobbit matron may tell a startled dwarf that she has seven sons, she might only have borne five of them herself, and have one hearth-son by her wife, and a pledge-son of her first husband’s. There are between three and four fathers involved at various stages of production, from conception to pledge-duty, but there is debate about the precise number of fathers, as one child was festival-conceived and therefore provisionally pledged to the Brandybucks until more distinctive paternal traits should materialise. It’s expected that four of the sons will be uninterested in women, and their contribution to family life will be in raising hearth-children and pledge-duty. However, this level of detail is normally negotiated later in conversation, as a mutual overture of friendship. So she’s just clear and simple: yes, certainly, she has seven sons. Yes, they’re all hers. Yes, that’s fairly normal - yes, hobbits like big families. How big? That’s really hard to say! Well, about thirteen hobbits live in her house… er, she has forty-three nieces and nephews. Yes! She has nine siblings, that’s correct, but some of them are still babies themselves..
In this way, a bewildered dwarf might assume that hobbits are absurdly fertile, producing an average of seven children per couple, at an absurd pace.
When in fact, with about half of hobbits never bearing biological children, the population of hobbits is pretty much always the same.
Tl:dr, hobbit population works perfectly well, both internally and in the perceptions of outsiders, if the majority of the Shire is gay, they’re all polyamorous, and they all firmly claim to be parents of high numbers of children. Of course Frodo fathered Sam’s kids - he named them! They were pledge-kin but not hearth-kin, as Frodo needed a lot of quiet and stability in the home.
No outsider ever parses hobbit genealogy well enough to understand this except for Gandalf, who never explains anything either.
Since “pledge” kinships are multidimensional and can occur in different directions, hobbits can form - and formalise - family bonds simply because they choose to. Gandalf doesn’t tell anyone that the formation of Thorin’s Company, the Fellowship of the Ring, and Belladonna Took’s Accidental Troop of Mercenaries* are legal formations of pledge-siblings, a hobbit family structure usually claimed to increase social class and prestige (as high numbers of pledge-kin confer distinction on a hobbit, being a sort of popularity vote/endorsement that adds greatly to their social power. Incidentally, this is partly why Bilbo was both controversial and successful in his pledge-claim of Frodo; outsiders mistook his “bachelor” status as someone living outside of heteronormativity, while the Shire was bewildered and increasingly annoyed by his rejection of pledge and hearth commitments. By rights Bilbo had too few pledge-kin, and too little parenting experience, to claim rights to an orphan, especially one from Brandybuck hearth; but conversely, his social status was high enough that his belated bid for his very first pledge-son couldn’t reasonably be denied by anybody.)
In short, all of the hobbits enjoyed achieving even larger families on their adventures, legally and without argument or debate. It’s free real estate. If nobody else is going to sibling these losers, we will. (The condensation of so many entanglements at once also legally made Pippin his own father-in-law.)
Gandalf never explained.
* see the post about the Old Took’s “enchanted diamond cufflinks” that obeyed the wearer’s commands; which were probably, given the general state of things, two lost silmarils recovered by his Remarkable Daughters and gifted to him because things stay small and safe in the shire
Only through Boromir while Boromir was alive! Pippin’s familial claim through Boromir technically dissolved on Boromir’s death, as Denethor hadn’t been privy to it, and those bonds rarely stretch to a stranger when the person in the middle has died before introducing them; although Pippin, who was well-brought-up, perfectly and politely rectified the problem at once by simply swearing himself as Denethor’s pledge-son. but through his blood-cousinship to Frodo, who was older than Boromir, his status as the Took double-primarc (don’t ask) and the proximity-enhanced status-doubling effects of having a five-way cousin in Merry, Pippin was demonstrably higher status as a pledge-sibling and was also his own father-in-law and approved of himself. As such, he would have significantly raised Boromir’s social status and marital prospects in the Shire.
Inheritance follows parent-child pledge as the primary consideration, with matrilineal descent as the secondary. Pippin would have been bewildered to gradually understand that Denethor held his two sons in such odd and different standing :-/ hobbits don’t recognise kingship so it would’ve been very upsetting and disappointing to Pippin to understand how Denethor stood in position of sworn-father to a whole city of people without even being slightly fair to his younger hearth-son. Aragorn is demonstrably much better dad-material and therefore had Pippin’s vote. Pippin, by virtue of being an excellent father-in-law to a spectacularly promising young son-in-law, also considered himself a better candidate for king of Gondor than Denethor, by outranking him in Dad Competence - but was too busy by the time he realized this to point this out .
Ironically, the events in which Pippin realized this made Faramir his own hearth-son - so Pippin won in the end and took a great interest in ceremonially approving of Eowyn. Gandalf never explained
Hey if you love dead dove yaoi come get it at Don's Dead Market!
My short story about a vampire brat and a deeply repressed army captain is debuting there as well at two zines! One about Big Sister and her awful tboy little brother and a small collection of problematic shorts.
There's not much time left to snag the bundle and a ticket to the online market so come get it
Transphobia is about to be signed into law in the UK. We can fight this.
I am begging the UK trans community and its allies to attend the Mass Lobby at Parliament on June 25th, 11am-4pm, organised by Trans Solidarity Alliance.
Last year we broke the record for an LGBT+ mass lobby of Parliament. Will you help us break it again? Join us on 25th June 2026 to demand be
The new EHRC Code of Practice pushes trans people out of toilets, hospital wards, and community spaces. It normalises gender policing based on appearance and stereotypes. It becomes statutory guidance in the UK by the end of June.
Trans people are now legally their assigned gender at birth and must join gendered spaces accordingly, but if they are perceived as their lived gender, they can also be ejected from those spaces. The guidance says: either break the law, or don’t pass too well.
A mass lobby is where you invite your MP to discuss your concerns with you in-person. Ask your MP to:
Demand full parliamentary scrutiny, debate, and use their free vote on the EHRC Code of Practice.
Support any motions rejecting the EHRC guidance. As of June 4th, Labour MP Nadia Whittome has submitted a prayer motion - Early Day Motion 240.
Write to Bridget Phillipson, the Minister for Women and Equalities about our concerns
Your MP does not have to be an ally, they do not have to respond to your email for you to show up and greencard them (details below the cut.) What matters is that as many people as possible show up.
I cannot stress this enough: Showing up in person matters. It is much more effective than petitions, emails, and letters.
It is a horrible, stressful time, and I am so sorry if you're trans and live in the UK. But I was at last year's mass lobby and the line for greencarding alone stretched around the back gates. It was a record breaking mass lobby and made us impossible to ignore. Let's do even better this time. Details under the cut:
Worried about what to say?
Bring your personal worries about transphobia being signed into law, and trans friends being excluded from public spaces. You are a living person who deserves dignity. Remind your MP of that. You will also get guidance and brochures from Trans Solidarity Alliance that outlines our demands. This is mine from last year.
Money issues?
Trans Solidarity Alliance provides a travel bursary that you can sign up for via the link.
Got a refusal or no response from your MP?
Come anyway! You can request a same-day appointment with your MP through a process called greencarding. They will come and see you if they’re already in Parliament. Even if they don’t, they’re made acutely aware of your cause because you showed up in person. This is my greencard from last year.
Here is the EHRC Code of Practice in full. It's a tough read, but some highlights are:
Organisations can’t provide trans-inclusive, single-sex services, or they risk being sued for discrimination.
e.g. domestic violence support for women including trans women, men’s rugby group including trans men (12.68).
Trans people will have nowhere safe to pee.
If you’re a trans man, businesses can't allow you to pee in the men's, and you can also be ejected from women’s bathrooms if you’re perceived as a man. Vice versa for trans women. EHRC suggests a ‘third space’ bathroom, which is discriminatory and unworkable for most businesses. (13.130-133)
Sports organisations must exclude trans people from single-sex competitions (13.73).
A women’s only sports competition must exclude trans women because of their biological advantage or face potential lawsuits (13.74), but a trans man who has undergone testosterone treatment can also be excluded based on fairness rules (13.81).
Trans women are stripped of the legal definition of ‘lesbian’, and therefore no longer have legal protections if they’re discriminated against on the basis of sexual orientation. (2.50, 2.92).
Here is the Good Law Project's better explanation of the EHRC Code.
I have also made a PDF printout of QR codes for the government petition, email your MP tool, and mass lobby link to pass around your communities. DM me and I'll send it to you.
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Text of tweet under the cut because it is loooong.
But... Stochastic Parrots.
Timnit Gebru was fired from Google in December 2020 for refusing to retract a research paper, and every single warning that paper made about large language models has now happened at a scale the industry spent 4 years trying to make people forget about.
Her name is Timnit Gebru.
She co-led the Ethical AI team at Google. She co-wrote a paper called "On the Dangers of Stochastic Parrots" with Emily Bender at the University of Washington and two other researchers. The paper was 14 pages long. It was submitted to a top AI ethics conference. And it was the reason Google decided that one of the most senior Black women in AI research could no longer work there.
The story Google told publicly was that she resigned. The story she told, confirmed by 2,695 of her colleagues in an open letter, was that she was fired by email while on vacation because she refused to either retract the paper or remove her name from it.
The paper had not even been published yet.
Here is what she actually wrote, and why every prediction inside it has now come true.
The first warning was about scale itself. Bender and Gebru argued that training ever-larger models on ever-larger scrapes of the internet would produce systems that appeared fluent but had no actual understanding of language. They called these systems stochastic parrots because they would repeat patterns from training data with statistical confidence and zero comprehension. The paper predicted that this apparent intelligence would fool both users and developers into trusting outputs that were structurally incapable of being reliable.
This was 2020. GPT-3 had just come out. The paper predicted the hallucination problem before anyone had a word for it.
The second warning was about bias amplification. The paper documented in detail that internet-scale training data contains systematic overrepresentation of dominant viewpoints and underrepresentation of marginalized ones. The models would not just absorb this bias. They would amplify it, because the optimization process rewards confident outputs, and confidence in language patterns tracks frequency in the training set.
The prediction was that hiring tools built on these models would discriminate against women. That healthcare triage tools would underperform on Black patients. That loan approval systems would entrench inequality while presenting their decisions as neutral algorithmic judgment.
Every one of those things has now been documented in deployment.
Amazon's hiring algorithm penalized resumes that contained the word "women" in any context. Healthcare risk scoring algorithms used by major US hospitals were found to systematically underestimate the medical needs of Black patients. Apple Card's credit algorithm gave wives credit lines 10x lower than their husbands for the same financial profile.
The third warning was about environmental cost. The paper calculated that training a single large language model produced emissions equivalent to the lifetime output of 5 cars. The prediction was that the race to scale would create an environmental footprint that would eventually rival entire industries.
In 2024, Google's emissions were up 48% from 2019, and the company explicitly blamed AI infrastructure. Microsoft's were up 29%, same reason. Both companies have now quietly abandoned the climate commitments they were publicly celebrating the year Gebru was fired.
The fourth warning was about documentation. The paper argued that the training datasets being assembled were too large for anyone to actually audit. Nobody at Google, OpenAI, Meta, or any other lab could tell you with confidence what was in the data their models were trained on. This was not a temporary problem to be solved later. It was a permanent feature of the approach.
In 2023, researchers discovered that the LAION-5B dataset, used to train Stable Diffusion and other major image models, contained thousands of images of child sexual abuse material. The companies that had trained on the dataset had no way of knowing. The paper predicted that category of failure 3 years before it was found.
The fifth warning was the one Google cared about most.
Bender and Gebru argued that the deployment of these systems would centralize linguistic and cultural power in the hands of the small number of companies that could afford to train them. The internet would become a place where the dominant voice was a statistical average of dominant voices, presented as a neutral assistant. Languages underrepresented in the training data would degrade over time as more web content was generated by these systems and fed back into the next training run.
This is now happening in real time. A 2024 study found that 57% of new web content in English is AI-generated or AI-assisted. Researchers studying low-resource languages have documented active degradation in translation quality, because the synthetic content fed back into training is itself worse in those languages.
The paper Google fired her for predicted the model collapse problem before model collapse had a name.
The mechanism behind why this all happened is the part of her work that nobody quotes.
Gebru's argument was not that AI is dangerous in some abstract sci-fi sense. Her argument was that AI is dangerous in a very specific structural sense. The technology was being built by a small group of researchers who shared similar backgrounds, worked at similar companies, and were rewarded for shipping products faster than competitors. The incentive structure made it impossible for safety, ethics, and bias concerns to slow anything down. Anyone inside the system who raised those concerns was either ignored, sidelined, or removed.
She was making that argument from inside Google.
Then Google proved her right by removing her.
The team Google had built to make sure their AI was safe was dismantled in 90 days because they did the job they had been hired to do. Margaret Mitchell, the other co-lead of the Ethical AI team, was fired two months after Gebru for searching through her own emails for evidence of how Gebru had been treated.
Gebru did not stop. She founded DAIR, the Distributed AI Research Institute, in 2021. The mission is to do AI research outside the control of the companies that have a financial interest in not hearing the answers.
Every prediction in the Stochastic Parrots paper has now been validated by deployment. Hallucinations are an industry-wide problem the largest labs cannot solve. Bias amplification has been documented in hiring, healthcare, lending, and criminal justice. Environmental costs are larger than entire small countries. Training data audits remain impossible. Model collapse is an active research crisis at every major lab.
The question worth sitting with is the one almost no one in the industry will say out loud.
Every researcher with the technical credibility to call out these problems watched what happened to her in December 2020 and made a calculation about their own career. The number of people willing to speak publicly about safety and ethics issues inside the major AI labs collapsed after that firing and has not recovered.
The researcher Google fired for warning about exactly what is now happening was right.
The company that fired her is now the second-largest deployer of the technology she warned about.
And the people inside that company who agree with her are not allowed to say so.
Wait, so...Why DID 4E underperform? Or is that outside your expertise here? (No shame if so, you're a game designer, not a market analyst. You can tell by the having a soul).
(With reference to this post here.)
There were a couple of major factors in play there.
First, a big chunk of Dungeons & Dragons 3rd Edition's popularity had come about due to robust third-party support, published under the auspices of Open Game License (OGL). Dungeons & Dragons 4th Edition, however, was not licensed under the OGL, being subject to a much more restrictive license imaginatively titled the Game System License, or GSL. Hasbro reportedly refused to negotiate with existing third-party publishers to get them on board with the GSL, or to offer transition support of any kind; instead, they simply demanded an immediate halt to the publication of all 3E material, and attempted to bludgeon publishers into compliance by threatening to yank their trademark authorisations (i.e., the agreements which allowed them to put the "D&D compatible" logo on the covers of their books).
Predictably, this approach was not well received. The largest of 3E's third-party supporters, Paizo Publishing (now Paizo Inc.), elected to produce their own game which was statblock-compatible with 3E in order to provide a venue for other publishers to continue producing OGL material; many of their peers decided to gamble on Paizo's plan rather than play ball with Hasbro, and this is how we got Pathfinder. Hasbro's behaviour thus caused D&D's third-party support to crater nearly to zero with the publication of 4E and created D&D's largest competitor.
Second, 4E was badly behind the curve on digital availability. Shortly before 4E was scheduled to drop, the digital masters (i.e., the files provided to printers in order to manufacture the books) were leaked on file sharing networks. Hasbro responded by panicking and ordering an immediate and indefinite halt to e-book publication of D&D material (in spite of the fact that the leak had demonstrably originated from their print production arm rather than their e-publishing arm), even going so far as to refuse to honour pre-orders for 4E's now cancelled e-book version.
Combined with a series of mismanagement-induced delays which caused 4E's virtual tabletop tools to miss the game's publication date entirely, and a decision to paywall what few first-party resources did manage to hit their target behind a monthly subscription, this resulted in 4E being available exclusively in print for the first two full years of its lifespan, at a time when D&D's competitors – including the aforementioned Pathfinder – were literally giving their core rules away in digital form for free.
As you say, I'm no market analyst, but I have a strong suspicion that "alienating practically all third-party publishers for a game line which was critically dependent on robust third-party support", "being the first edition of the game ever to face significant direct competition", and "making a game which dropped in the middle of the worst economic recession in thirty years available exclusively as an expensive printed set" resulted in the 4E stepping up to the plate with three strikes already against it. Add to that the almost comical ineptitude of Hasbro's advertising for 4E, and the usual drama of any major edition turnover, and... well.
"But what about the rules" sure, there were some issues with 4E's mechanics, but you need to understand that "4E underperformed because people hated the rules" isn't just a convenient narrative for edition-warring grognards; it's also a fiction which Hasbro itself has tacitly embraced, because the alternative is acknowledging that their publishing department repeatedly shit the bed on 4E's rollout.
this kind of thing sounds like something that would kill d&d as a franchise entirely with how badly hasbro fumbled it, so i'm surprised to see 5e not only still kicking, but also still the primary force to the point that people will say "homebrew 5e" for anything. what's up with that?
"Commercially underperformed" doesn't mean "failed". Dungeons & Dragons 4th Edition was still the single best-selling tabletop RPG on the market every year of its lifespan. The idea that nobody bought it at all is another of those edition-warrior myths.
My understanding is that 4E also, by internal accounts, outsold 3E/3.5. The problem was that it didn't succeed -enough-, which is because WOTC was pushing to meet some Hasbro sales metric that they'd only managed with Magic previously. (While at the same time not allowing the Magic crossover that finally came to pass with 5E.)