PulsAero - Creating Digital Space

Lean agencies are efficient firms that provide maximum output in the shortest amount of time with less workforce. They function on the premise of providing maximum value to their customers through clear brand direction and significant ideas that assist to save time and energy.

We bet you were unsure about this. Let us know in the comments if you knew what a lean agency was. And to learn more about how a lean agency can help your business proliferate, head over to the link below.

A brand without a strong positioning in the market is a fish without a pond. If it isn't catching customer's attention, it won't survive.

Hence, build a strong brand positioning by following the points in the image.

How do you provide a memorable customer experience consistently across all touchpoints?

Learn these tried and tested rules!

Customer engagement is nothing but brand engagement. Your target audience begins engaging with your business only when it has transformed into a value-adding brand.

So, have you leveraged the power of branding?

If not, we are here to grow your business into a brand!

How do you get to your core audience?

Well, the only way is branding. It first helps in reaching the target audience. And then it further filters your broad number to reach the core audience. These are the potential customers that are most interested (or are in the need) in buying your product or service.

So, have you utilized our branding services yet?

Today, it's not just about building your customer base. It's about building your tribal community that stays in constant conversation, knows your brand, advocates it, and becomes loyal for life. 

In a matter of three months, right brand communication can help a business gain great momentum — which can further help build a loyal tribe.

“Great storytelling can make the difference between someone paying attention to you and someone just tuning you out.” —Christopher S. Penn

Brand storytelling is at the heart of brand marketing.

It helps your business to establish a valuable long-lasting relationship with your core audience.

Marketing is no more an annoying sales tactic that convinces a customer into buying a product or service.

The definition of marketing is changing with technology.

Are you ready to embrace the beautiful change for your brand and its loyal community?

The research indicates that majority of the brands are yet to make any meaningful difference in the life of their customers.

It's time to create valuable relationships. Begin by answering the following questions:

What is the purpose of your company?

How relevant is your brand communication?

Do you truly understand your target audience and their buying journey?

Find out the answers to discover your brand's meaningful existence!

Consumers wish to receive great brand experience from your company. To do this, you just need to keep pouring in the right mixture of logic, creativity and communication. That's how your audience will always remain happy and buy again and again from you.

Ad campaign experiments give a clear picture of your original ad campaign's traffic and budget. With this testing mindset, you can make a more informed decision on which tactics or strategies will improve your ROI.

Have you experimented with this tactic before? We are eager to hear from you. Let's connect in the comment box!

The purchase funnel is a common top-down approach embraced by thousands of businesses across the globe to describe their buyer's journey. But today, this approach is no longer helpful as it focuses only on acquiring customers instead of retaining them.

So, climb up the Marty Neumeier's loyalty ladder. The marketing genius has empowered businesses by helping them to increase customer loyalty with the bottom-up approach.

Apply the cutting edge theory to your business and see your customers becoming life-long advocates of your brand.

Do you wish to adopt this technique using our expertise? Let's partner up!

Brian Solis is a renowned digital anthropologist, futurist, award-winning author and a global keynote speaker.

Kid, you're breaking my heart. Get your brand communication right, first of all. Be yourself. Be authentic. Pay heed to your audience's emotions!

Make humane connections with your audience, and you will eventually see your sales soaring.

Image Source: https://www.jsonline.com/

Focus on your minimum viable group instead of a wide group of audience. Recalibrate your strategy so that your content marketing efforts compound amongst your core viable audience. 

This ensures your content is falling in the right context with the right purpose. And ultimately that results in increasing your brand loyalty.

First of all, have you found out your minimum viable audience? Ask us!