#brandidentity

Here's the work I did for the tarot project that ppl are shocked to find out I had a hand in or did (pls note I am no longer associated with this project I just wanted to get the credit for work I did since ppl don't know and I'm not currently credited on this project)

Unlike the logo, The card border was scrapped so y'all will see something entirely diff in the final product done by someone else but since I made this during my time on this project I wanted to show it anyways

+ some extras such as concept steps and various details that aren't used/didn't give permission for them to use when I left (the card border I also didn't give permission on since the responsibility was given to someone else on the team)

Anyways

Shout-out to squashed dead rat, the Ren server, the lance server, the friends on insta, the friends at work,the friends on twitter, discord and the friends irl y'all are awesome and it means a lot that y'all fought so hard to get me to see it should've been credited

i always appreciated her personal brand — consistency, visual story telling and everything. but yk it's moments like these where you see photos of random influencers and all the comments are like "oh Alexandra Saint Mleux vibes".

it's not even same dresses, the pose? well not like alex invented it — many influencers strike that post — but it’s just the moment you see this picture your brain immediately recognize Alexandra's brand. And before people argue, the reason ppl immediately go ASM is not because this particular influencer looks like her — I mean she's js another brunette js like alex — but because everything about this photo scream Alexandra's brand.

ofc it was most likely unintentionally but the way alex has built her personal brand — without any external help ig — now sm so ppl can recognize it anywhere and it's genuinely so impressive and inspiring to me.

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