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“i think [celebrity] is secretly a Klingklang” better, still a conspiracy but paying dues to undervalued objectmon

The core of the joke relies on: the Batmuppet continuity by @thebibliosphere in which Bruce Wayne is in a relationship with Miss Piggy (and Kermit). It's a niche one, but it's got fan-art, moodboards, and at least one fic on AO3, and miss piggy is a very possessive, prone to fits of wrathful jealousy, and wouldn't share 'her man' wit anyone.

So, if we accept this continuity and the rumor that Batman is dating Fred Jones at the same time, then the mere fact that Miss Piggy hasn't killed Fred Jones becomes soft jokey evidence that Bruce Wayne cannot be Batman, because if he was, Miss Piggy woulda killed Fred Jones for 'stealing her man.'

This then seqways into the next fanon. The idea is that Bruce actively encourages a popular to debunk/dunk-on/meme-about internet conspiracy theory that: 'Bruce Wayne is Batman,' because the idea existing as a joke makes it harder for people to be taken seriously, even with evidence. Bruce posts several images of him as Bruce next to him as Batman to image boards with crudely drawn ms paint lines on top, which are titled something to the effect of "The Butts Match: Bruce Wayne is Batman confirmed." which then becomes a hit meme in gotham the way 'ted cruz is the zodiac killer' became one in our world.

Butt-matcher then becomes a dismissive term for anyone who thinks Bruce Wayne is Batman.