NatesRates

I’m sure it’s no surprise to anyone that another beautiful, sweet and smart thing came out of Poland, but this spot for @Allegro_Group is awesome. For being pretty long, it does a great job of leading you through the journey with a charming payoff at the end. 

Great spot from Aisultan @ Partizan for Nike’s The Drew League. Beautifully shot from some cool angles with a nice graphic touch. 

Big thanks to my friend Mike Lobikis @ Hustle for sharing.

Crazy think how far technology has come. This high quality spot for @Apple was shot with a device that is probably in your pocket right now. 

FKA Twigs puts on a beautiful performance for “Cellophane” which I surprisingly got to see live at the Park Avenue Armory in New York. Small world. 

One of my favorite recent commercials. BIG shout out to @aaronKovan and his team at @VaynerMedia in collaboration with @BudweiserUSA for highlighting not only the career of NBA legend Dwyane Wade AND the lives he's touched off the court.

This heartwarming piece won a Bronze Lion at the 66th Cannes Lions International Festival for the inaugural Entertainment for Sport category.

Hopefully the last quote from his mother, “I am more proud of the man that you’ve become, than the basketball player,” highlights the impact athletes can have and showcases how many dedicate themselves to improving the communities around them. 

Longtime/Required NatesRates supporter and wonderful mother to its creator, @jayarol , recommended this gem from @VW cars. Love that the spot starts by owning the criticism received and then moves towards the plan to amend it.

It strikes a cord with the generation that grew up with Volkswagen and Sounds of Silence. The retro wagon almost looks like it’s smiling. 

I love gin, Ryan Reynolds and the Fyre Festival Documentary. So what could be better than a commercial with ALL 3?

@AviationGin owner, Ryan Reynolds, has a bit of fun on this commercial that pokes a bit of fun at Andy King (an event producer of the actual Fyre Festival).

In a world with messages, ads and content constantly being thrown at us, it’s easy to get consumed and forget that the real world is pretty awesome. 

Love this spot from WeTransfer recognizing that while technology is helpful, there’s more important things out there. Like, your life. 

Well, my insanely talented friends did it again! @emilysalas @gonerka from @McCann_WW are making dreams come true for Lysol, these kiddos and their furry friends. My heroes!

HUGE shout out to a couple dear friends who happen to be incredibly talented creatives, Leila Moussaoui & Sarah Uhelski The future is bright for these stars at agency TBD in San Francisco who recently partnered with Welcoming America to produce a project that gave me the chills.

The short films focus on reminding viewers that diversity and a melting pot of different cultures are what make America whole and strong. See the full story in the AdAge link below.

Love the idea, execution and women behind it. 

NatesRate: 9.5

One of my two favorite spots from the big game yesterday shared by @EvieTensions ! @Pringles and their partners did a great job casting the talent.

BIG shout out to the homies at WIP_ in Boulder Colorado @staffordbosak @harold_jones and the others who’s Twitter handles I can’t find. Way to work your magic on a brand that was in great need of a makeover. Very smart ideal. Breakfast for life!

Well, @Furlined_ , I can definitely relate to this. Sometimes, I feel like I’m almost friends with Chase Bank...

Great spot and huge props. 

My main man and HUGE NatesRates fanatic @henry_springer sent me this @Nike spot featuring the legendary @KingJames . Love everything about the spot, especially the end tag line, and can’t wait to watch Lebron continue to blow our minds. 

I’m crying as we speak. HUGE props to my good friends and talented team at TBD here in Beautiful San Francisco.

Sr. Art Director Leila Moussaoui, Sr. Copywriter Sara Uhelski and Executive Producer Rob Lee. 

Great work guys for an even better movement.

Bigger than sports, bigger than ad. Way to go Nike

Well this is just the best. 

Awesome spot from @Nike where we see BTS footage of legendary Serena Williams being coached by her father. Pretty inspiring.

Good find Mr. Anthony Morgan

Shout out to my friends and past colleagues in Colorado for the cool concept on this spot. The agency Victors & Spoils, production company Waypoint Films and audio company Coupe Studios probably had a blast with this. Miss you all!