The Grace Helbig Show Pilot, Free On iTunes
BeforeĀ The Grace Helbig ShowĀ premieres on E!, youāre probably going to want to get to knowĀ Grace Helbig. Helbig is kind of secret-famous: To the millions of people whoāve been watching herĀ itāsGraceĀ videos on YouTube, Helbig is already a superstar, the fan-deemed āinternetās awkward older sister.ā But if the idea of a YouTube celebrity doesnāt resonate with you, hers is a name you might not know ā yet. Once Helbig's talk show premieres tonight, she'll be the only woman in late night. A week before her showās debut, Helbig talked to Vulture about moving to TV, emoji, #brands, and trying not to suck.
The premiere of your TV show is coming up soon. How are you feeling right now?It is the wonderful combination of delight and pure stress and anxiety, which is kind of what I thrive off of at this point.
For your YouTube show, you had to do everything yourself; but then the plus side of that is, youĀ getĀ to do everything yourself. Has it been hard for you to work with a huge team?Itās been interesting because as a YouTuber, by design, you wear all of the hats. You are the CEO to the PA of your own brand and production company. So you really rely on yourself for everything. Itās been an exercise in relinquishing control in working on a team. Quite possibly the coolest part of being given a TV show has been the process of hiring people that Iāve been friends with or worked with in the past that I think are so wonderful, but because of the entertainment-industry-gatekeeper scenario havenāt had as much of a chance to work as much.Ā
Thatās really what itās all about: nepotism.Yes, I finally understandĀ Girls! Itās really cool.
Was there anything you always wanted to be able to do on your YouTube show that you can finally do now that youāll be on TV?Ā I love YouTube, and itās been a hobby of mine for so long and it continues to be. But itās a very small scale. And Iāve always wondered what could or would happen if there was money involved, and people that have access to talents that I canāt provide by myself. What would it look like? So the show is a huge opportunity to experiment with things I havenāt seen on TV before, things I would be jealous if I wasnāt a part of. Iām interested to find out if intimacy can be maintained in mainstream. And I think we can do that.Ā
Do you feel like moving from the internet to TV is a step up, or are you not a believer in that platform hierarchy?I feel like thereās becoming this huge democratization of the media space. With the Netflixes and Hulus, content is content, period. And people will consume if they want to consume it, period. So this is just an opportunity for me, and for me to create an experiment with new content for an existing and new audience to consume. I feel like thatās a win-win. There is a tendency to think about a hierarchy, but I know for myself, if I think about things in those terms, I limit myself. Or when TV networks think in those terms, they limit themselves.Ā
Or you find TV shows want to seem like they āgetā the internet, so youāll get these awkward things like sponsored hashtags in the corner of the screen.I donāt want this show to feel like āThis is an internet television show!ā Not at all. I want it to appeal to me as a human being, which is a human who consumes the internet and television at the same time. This isnāt an internet talk show on TV; itās not a TV show about the internet. Itās simply a show that a girl that grew up with internet is fascinated by experimenting with, that includes, I guess, things that youāre used to on television and things youāre used to on the internet in a beautiful sandwich.
On your YouTube channel and in your book, you give a lot of advice. Have you received any really good (or terrible) advice as you embark on your new show?Ā I got toĀ interviewĀ lots of TV hosts, like Larry King and Joel McHale, where they gave me advice on hosting. And Larry King, he is a character, but he gave me some of the most authentic nuggets of advice. So pure and genuine, you could tell he really stood by them. One is that the only thing he knows is what he doesnāt know. And my catchphrase in my videos is āI donāt know,ā because IĀ donātĀ know everything, and I think curiosity is more interesting than pure, definitive knowledge. So I just felt really validated hearing this seasoned vet of TV hosts giving me this advice!
Do you have any dream guests?Itās the Rock. It started as a joke. But I think heās really hilarious and silly, and thatās my ideal personality combo for a guest. The more I talk through the idea of him being on the show, the more I want him to be on the show. Heās great on social media, he seems to understand the value of utilizing social media and staying true to his personality. He seems to come from a sincere point of view. He is becoming No. 1 in my mind.
You refer to your brand a lot, and itās interesting to hear from someone who doesnāt find that word off-putting. People can be pretty sensitive around the idea of having a brand, as if itās kind of the opposite of being authentic. Have you always been comfortable with that word?Even my comfort level always has a level of awkwardness to it. But for me, it gives me clarity in navigating myself through this industry. Iāve always used Andy Cohen and Chris Hardwick as real career trajectory role models. And Chris developed the Nerdist brand very clearly: Heās got a very defined brand, he knows his audience. And itās easy to talk about and share. I think itās important to just know your perspective on the world, so I think itās really valuable to anyone who wants to build a career to know how they want to do that in terms of point of view and voice.
Speaking of your voice: What emoji do you use the most?I use the Old Man face. The bald guy, gray hair on the side of his head.
In what context is he relevant?Ā In every context! Itās the dumbest-looking one. I feel like it can stand for any emotion at all. I leave it to the other person to figure it out. Which is great for them.Ā
I read this story the other day about howĀ no one uses punctuation on Twitter anymore. Do you properly punctuate your tweets and texts?I know when Iām sending a professional email if I actually go back through and capitalize letters. Like this business-type person will clearly think less of me if I donāt capitalize theĀ I.Ā
Are you a text or email overanalyzer in your personal life? If youāre flirting with someone, do you obsess over how your texts sound?I think in the early stages of any friendships or relationships, youāre in this world where we analyze what our profiles and icons and texts say about us. Weāre all looking at ourselves from the third point of view. I am very much like that. Iāll read back through conversational text messages to see if everything made sense. Especially if Iām trying to flirt with someone through text messages, which usually ends awfully.
Any particularly bad text-flirting experiences?Itās really hard if people donāt understand sarcasm. And one of my friends needs emoji and exclamation points in my texts to her to know that weāre all good. With a period, she thinks youāre pissed off.Ā
I think the worst is if you accidentally text somethingĀ toĀ a person that you meant to textĀ aboutĀ them to someone else.I fortunately have never done that, but Iāve seen enough screen caps on Tumblr of text message conversations to feel very embarrassed for those situations. I can see how it would go awry very quickly. Iāve sent messages to my parents that Iāve meant to sent to friends. Nothing incriminating, but you do have that moment when your heart falls into your vagina.Ā
Anything else you want us to know about you or the show?Iām just very excited to make something that hopefully doesnāt suck.Ā
I like that youāre aiming high.I think thatās a good place to put the bar, for my life.