RAISE THE PRESSURE

we got august this week

Oh, okay. I see. You think this has nothing to do with you. You go to your closet and you select out, oh I don’t know, that gaslight gatekeep girlboss meme, for instance, because you’re trying to tell the world that you think modern feminism has been co-opted by corporations. But what you don’t know is that that meme is not from Instagram, it's not from Twitter, it's not from Tiktok, it’s actually from Tumblr. You’re also blithely unaware of the fact that in January 2021, Tumblr user missnumber1111 posted, "today's agenda: gaslight gatekeep and most importantly girlboss." And then I think it was a-m-e-t-h-y-s-t-r-o-s-e, wasn’t it, who reblogged it with an image of the phrase edited over a piece of "Live, Laugh, Love" wall art? And then gaslight gatekeep girlboss showed up in the feeds of eight different Twitter repost accounts. Then it filtered down through Instagram and then trickled on down into some tragic “alt side of Tiktok” where you, no doubt, fished it out of some clearance bin. However, that meme represents millions of notes and countless Tumblr users and so it’s sort of comical how you think that you’ve made a choice that exempts you from Tumblr when, in fact, you’re wearing the meme that was selected for you by the people in this room. From a pile of “stuff.”

Me whenever I see a mutual I haven’t seen post in a long while: