2025 on Tumblr: Trends That Defined the Year
Alisa U Zemlji Chuda
d e v o n
#extradirty
Xuebing Du
Stranger Things
RMH
hello vonnie
NASA
tannertan36
almost home
ojovivo
KIROKAZE
cherry valley forever
h
i don't do bad sauce passes
Monterey Bay Aquarium
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@jacehoward
using violence to liberate people from sweatshops, unsafe mines, and grinding poverty isn't the same as using violence to impose those things on people. the idea that violence is morally repugnant regardless of context is a belief that every oppressor throughout history would love for the oppressed to hold
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I really like how the scientology speedrunning trend is developing, in this clip we see that the participants are
Not deterred by the closed door
Working as a group
Protecting their identities
Inflicting material costs to the institution via property destruction
Getting away at the end
These ideas were not all here from the beginning. They are genuinely gaining experience that can be applied elsewhere
The guy who got famous for carrying his corgi in a dog backpack is now helping rescue dogs get adopted by carrying them in a dog backpack
Wei Weaving is a Chinese artist
Okay, but the runs in her stockings! She starts out with beautiful, clearly new stockings, and then over the course of the video they get shredded, then there's a close up on a scrape on her leg that looks like it's from a wire - oh there's themes there!
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For those who have missed it, a tourist in Hawaii decided it would be fun to chuck a rock (a BIG rock) at a monk seal. He missed, but he was captured on video, and when told it was illegal to interfere with them, said "I'm rich, I can pay the fine."
Is the best part that he got doxxed? No.
Is the best part that he got tracked down by a local and beaten? No.
Arrested on state at federal charges, looking at up to 5 years and 50K? Nope.
The best part is the local city council's reaction.
And the best part of that is the look on the attorney's face.
More of this please, everywhere.
After the incident, another video went viral showing what appeared to be that man getting a beating. The Maui Police Department said they had no record of any reports of disorderly conduct or assault related to the monk seal incident.
Even the local police are being cool about this.
I don't know how I'm ever expected to be normal again after watching this. this video is already lodging itself deep within my vocabulary as I type
Apollo 17 vs Artemis II
Despite everything, it's still you.
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Also prev tags:
That's really cool actually
#excuse me but are you telling me that the Apollo pic is made with the help of the SUN and the Artemis one with the help of the MOON??? #that's actually so poetic i want to cry
@gorandomshesaid wait i need to sit with this one. wait.
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Marina and the diamonds
A young adult novel that is from the male love interests POV; it starts off normal enough but slowly devolves into horror.
Why is he so attracted to this new girl in school? He's hung out with her by this point and knows that he doesn't even like her? It's like every time he tries to distance himself, he blacks out, and suddenly they're closer than before?
He is only himself when he's away from her, but every time he tries to alter the situation, like go to a different school or ask to be put in a different class at least, all of the adults seem to band around the girl and he's forced to keep things as they are.
The only other person who seems to get it is his "rival", another boy he'd had no idea existed until he met the weird girl, but who he's talked down from multiple panic attacks because of the same stuff that's freaking the male lead out.
The book goes from awkward teen romance to escaping a monster no one else can see, even if it means sacrificing everything they know to do it.
How do I explain Plato's allegory of the cave to my cat?
gato’s allegory of the fishtank
And why did the value plummet, Marissa? Why did it plummet?
Would like to know how exactly she wouldn't fuck up Netflix or Hulu
Yahoo thought Tumblr would be the next PDF
They didn't really get it.
What does that even mean? PDF as in Portable Document Format?
i cannot stress enough that i dont think yahoo even knew what a pdf was
you left out the best part of that article. the poor yahoo emplyees at those meetings were just as confused as the rest of us.
Everyone is right to dunk on Yahoo and "tumblr is the new PDF" because yeah, everything about that era was stupid.
But the PDF thing kinda makes sense. Bear with me.
But first, some context.
See, in the 1990s before PDF files there was almost no way to generate a document on a Mac and read it on a PC. Or vice versa. Businesses struggled with how to email important documents around and guarantee they looked the same on the other end, regardless of what computer & software the recipient had.
Adobe changed all that with PDF.
Since Acrobat Reader was available (and free!) for Windows & Mac, suddenly the problem went away. Everyone knew how to read a PDF. Adobe became a universally recognized brand overnight even if you'd never heard of Photoshop, because everyone had goddamn Adobe Reader installed.
Because of that, every tech company yearned to be just like Adobe: invent something universally desired, used by billions of people.
Fast forward to a Yahoo/tumblr meeting sometime in 2013/2014.
Tumblr development staff demonstrates how the back end of tumblr works, which (honestly) is revolutionary as compared with how any other social media site worked at the time. Each tumblr post is composed of blocks of data, any one of which can be text, sound, an image, a movie... anything. These blocks of data are threaded together into what looks to the user like one cohesive message (a single tumblr post) but under the hood it's magic.
Further, the mechanism for doing this can be standardized. In other words: tumblr could, if they wanted, publish the standard as a way for ANY social media site to manage its data.
If other sites did that, then they could trade messages with tumblr! Imagine posting a message on tumblr and reading it on Instagram. Or see twitter messages natively on your tumblr feed. I mean personally, that's a horror show. But the concept is interesting.
(In fact, that's how Mastodon and the Fediverse work in 2025. Each Mastodon post is a standard chunk of data that any website can read & display, assuming it understands the underlying ActivityPub protocol and plays by its rules.)
So the Yahoo executives attend this technology demonstration and one of them quite visibly has a light bulb wink into existence over their head. The light bulb is an old school incandescent, 300 watts at least, and glows furiously bright.
The Yahoo exec stands up. His chair knocks backwards.
"OH MY GOD," he stammers. "This tumblr thing could revolutionize social media. It'd be like the new PDF!"
Then blood shoots out of his nostrils and his head explodes, but all anyone ever remembers from that meeting is "PDF".
@sreegs or @cyle or @jv can probably explain it better, but that's what I remember hearing at the time. Please feel free to correct me.
the details here aren't correct, but as i've said many times, yeah, the PDF thing was in direct response to the Neue Post Format, which is how post and reply content is stored on tumblr. it's not as dumb as it sounds. (without that context, it does sound dumb.)
Can't believe over a decade later we're finally getting an explanation for the PDF thing.
TEN
FUCKING
YEARS
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THE MUPPET SHOW (2026)
KKK said the same thing about the hoods.
