"DJ Turn It Down" by Boy Throb & Kesha
MG:
Though the conceit of "DJ Turn It Down" might seem arch on its face -- this song does, after all, feature the club's very own Kesha -- I think it has literal merits. The club is just too loud, and I don't say that exclusively as a middle aged woman with hearing damage. When I was a child I'd leave with a persistent ringing in my ears; now I leave with a sore, hoarse throat from screaming to be heard. It's the exact problem Boy Throb specifies and Kesha legitimizes: the club is for everyone. What makes "DJ Turn It Down" genuinely interesting beyond its reversal of the boy band paradigm is Darshaun's verse. Evan, Zachary, Amthony, and Kesha are all perfectly talented, but without Darshaun this is basically just a straightforward pop song. Darshaun's Indian-accented English is a powerful frisson of possibility.
By now we're all well aware the American empire is crumbled beyond repair, doomed to alternating periods of hard and soft fascism. Our economy is a bubble and our cultural power is ceded. There's no better evidence of the nation's decline than its refusal to grant Darshaun an O-1 visa. This country used to thrill to hear its language in the mouths of outsiders -- we sent Eggy Eggz to the top of our pop chart, we let Taylor Swift top the country chart, we created a sexuality for Ricky Martin. If we're going to turn over national security to South African-Argentinian Peter Thiel, we could probably acknowledge Darshaun's contributions to modern music.
DV:
Despite considering The Rehearsal a defining text of our era, I had not heard of Boy Throb (who, the theorists believe, will feature in season 3 whenever Nathan Fielder finishes it) until MG introduced them to me. It may be that Fielder truly has no significant connection to the group, but in some sense it really does not matter: this is a novelty song whether or not it's destined for a metafictional prank show. And that's nothing new for pop, since novelty songs have been around as long as the genre's been conceptualized and they've never really stopped coming. There's "The Bad Touch" and "Barbie Girl" and "Puttin' on the Ritz" and "The Thong Song" and "A Fifth of Beethoven", bangers all, regardless of how seriously you (or their creators) decide to take them. "DJ Turn It Down" makes a compelling point about the relative benefits of hearing damage and a good night's sleep in its quest for virality, but asking whether it's a joke is - while the obvious question - the wrong one. No pop music is serious, which is arguably what makes it so important. "Is 'Istanbul (not Constantinople)' a joke?" "Can 'The Monster Mash' describe a real party?" "Does Taylor Swift really wear t-shirts?" These are the wrong questions, because the only important one in pop is whether the song bangs. And when faced with that question, "DJ Turn It Down" falls somewhat short: the production (from Michel Schulz and Pink Slip) needs to be less generic if Boy Throb want to join the upper echelons of novelty hitmakers.















