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I'm rusty but I wanna start drawing my Betty Boop design again🍒✨

A pun post crossed my dash, and I reblogged it with an equally bad pun in return. A couple of my followers find it funny, it's a good day for everyone.

That was on July 7th.

Virality on Reddit was entirely algorithmic. You could garner a couple crossposts, but the success of a post was entirely dependent on whether or not it hit r/all--the main page of Reddit. If your post does that, it's immediately exposed to 10x the number of people and immediately gets upvoted.

On my pun post, I get a couple reblogs. And those reblogs get a couple reblogs--nobody really adds any content to the post, it just gets a couple reblogs here and there.

There's a specific chain of reblogs that I'd like to focus on. The most popular post on this chain has about 25 reblogs on it. Half the posts have three reblogs or fewer. Five posts in this chain have just one reblog total.

But the reblog chain keeps going. And going. It breaches containment many times over. And finally, after a chain THIRTY SIX posts long, at 9:30 AM, July 22nd this morning, it hits a popular account.

99% percent of the people who have seen the post--virtually unchanged from how it left my dash--have seen it because it was curated by 36 different people. That's insane to me.

None of those 36 people know that they're part of this chain. They saw a post, reblogged it, and moved on. If any one of these people had not reblogged, the post would have a fraction of the impact it has.

And yet, after two weeks, the post has effectively hit the main page of tumblr. It was picked up, only because people liked it enough to show it to their followers. There were no algorithms necessary.

This may seem like an exaggeration, the idea that one can learn how to properly think like a criminal by learning how crime stories work. On a personal note, let me tell a story from the Leverage writer’s room.

Apollo Robbins (http://www.istealstuff.com/) runs a crew of professional thieves who consult for law enforcement. He was also our criminal consultant on Leverage. Every few weeks he would visit the writer’s room to advise on the scripts and keep us up to date about new cons and the latest in criminal technology.

One day during the third season he sat in with the writers while we broke a story. We posted the details of a real-life white collar criminal up on the room’s whiteboard, using him as the basis for our Mark. We looked at his weaknesses, how he moved his money, what his hobbies were. Once we were happy with that element of the story we added a Vault to the mix, one that used an interesting new alarm technology we’d researched. We then spent about an hour figuring out how to circumvent that alarm. We even sketched out a map of the imaginary building so we could keep track of our Crew’s movements during the Job.

“Well, I’m done here,” Apollo muttered. Noting our confusion, he pointed at the board and index cards cluttering the wall. “This is exactly how real Crews plan these things. This writer’s room is now a fully functioning criminal gang. You could be thieves.”

Of course writing television pays better than crime (usually), with far less chance of being arrested (usually), so we all managed to resist the temptation. But aside from the day a US Attorney asked us to change a plot because we’d created a scam that was a little too foolproof, or when a Homeland Security Agent admitted they were spooked by a security hole we’d exploited in our season finale, it was certainly one of the proudest moments I had on the show.

-  Velký noční hlídač / Watchman

- author of the videomaping Milan Cais