Reblogging this for the term "neopastoralism", because I think that's fantastic.
Coffee shop AUs are, like... fine. They're not my thing, but they're hardly going to end the world. We don't need to have a moral panic about people enjoying coffee shop AUs. I'm also not about to come for anyone seeking escapism in the current hellscape.
However, I do think it's interesting to examine the tendency within these AUs to project a sort of idyll onto the coffee shop: here is a whimsical place where you can spend time with your friends and potentially meet your true love; here is a world where the greatest dilemma you may face is choosing the right coffee syrup for a new beverage or sneaking your number onto that to-go cup without being obvious.
The fantasy of the coffee shop AU is divorced almost entirely from the reality of an actual coffee shop. There are no abusive, creepy customers or bosses; there is no mention of the barista's wages; we don't see the dishwasher sweating at their station, the cashiers' aching feet; the person whose job it is to clean the (customer-only?) toilets. These topics are Political and Depressing and Must Be Avoided, because Political and Depressing things are antithetical to this kind of escapism.
The coffee shop AU exists, not in a world without capitalism (because this is a setting where commerce is actively happening) but in a world where capitalism has no teeth: a world where capitalism somehow works. In order to be convinced and soothed by this fantasy, you must suspend your disbelief and avert your eyes. You must filter the coffee shop through a neopastoralist lens.
To me, there's something very uncanny about it.
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