DO NOT LET SOCIAL MEDIA TURN YOU INTO AN AMERICAN
As an American: Seriously, please don’t
ok well i don't
"Americanization" is a real phenomenon, and how non-Americans should be cautious of it is taught in different countries at school. It's taught in Greece and people from other countries told me their elementary or middle school teachers (using the American grades, to make it make sense to the majority on the site) talked to them about it.
It's common sense here, except for USians, so I'll analyze it a bit more for the dominant demographic here. In a globalized setting, the most dominant culture affects the others and sets the trends. The way our language works, how we think, our levels of politeness and intimacy, and our levels of respect. (flash news, they are going down 😂)
I don't want to imply that there is nothing good in the US. There are plenty of positives in the country. It's just that for the rest of the cultures online it's a constant daily fight to not forget our roots, with the degree US media and brands have permeated our lives. In Greece at least we watch more US American media than Greek media nowadays, and many of our shows are rip-offs of USian ones, with little adaptation to Greek reality and culture.
And to demonstrate the amount of this exposure, a 22-year-old Greek asked me the other day "if something happens we call 911, right?" This might have literally cost them their life, in a dangerous situation! Because all the movies and songs they consumed (not an unusual thing for the Greek youth) were what they knew. And I found a similar comment in this comment thread.
Lots of Americans in the notes failing to understand this post. It's not about not liking the US. It's not about you feeling ashamed or guilty for being American. It's not about you.
It's about American media drowning out native language media all over the world, and workplaces requiring the English language in your repertoire more and more. It's about proper translations and foreign language dubbing of films disappearing because "everyone speaks/should speak English anyway." All of this is leading to the deterioration of native speaker groups of languages worldwide.
In my country, Dutch language courses can't find enough people who want to study the language, while English language courses are overflowing with people who want to study the language. There is even widespread distaste for the Dutch language for being crude or sounding rough or what have you. That's our native language!!! That is our culture in its purest form!!! That is knowledge we inherit from our parents as they did from theirs!!! That is how we learned fairytales and folk stories and myths!!! That is the language that shapes our communication and our way of thinking!!! To hate your native language is to hate yourself at the deepest level.
And yet it's so normalised. Droves of foreigners living in the Netherlands will never learn a word of Dutch, because "everyone speaks English anyway." We are the world's leaders in non-native understanding of English, but it comes at a cost. A grave cost we will continue to pay.
If you're looking to support your non-American friends in any way that is not performatively shouting "I hate being an American" into the void, first of all, unlearn that hatred of yourself and your culture. You are of no help self-flagellating, and there is a difference between holding your country accountable for its issues, and denying yourself your culture because your country is doing and has done bad things.
(I am not going to get into arguments about whether or not US American culture exists. It does, and if you think differently you are welcome to change your mind.)
Secondly, learn about other countries. Learn a bit of Chinese. Take an interest in the Italian political system. Ask your friends about their countries' folklore. Watch documentaries about art from Nigeria. Absorb information that is not fed to you by American media.
And thirdly, quit expecting your non-American friends to communicate in a way that appeals to you. The French and Dutch will always seem rude to you because our way of communicating is far more direct than the way you communicate. People from other cultures may seem vague to you because their way of communicating is far more indirect, and you're not used to that either. Quit being frustrated when you don't get what we mean exactly. Quit assuming we mean the absolute worst thing you could imagine just because you didn't get what we meant the first time. Ask us to explain if you need us to, and learn to accept that we are different from you.
We are already adapting to your culture 100% of the time we are online. It's your responsibility to adapt to us, too. At least do your friends the courtesy of learning about and adapting to them.
We are already adapting to your culture 100% of the time we are online. It's your responsibility to adapt to us, too. At least do your friends the courtesy of learning about and adapting to them.
Also like people who say "just leave tumblr if you don't want to see american stuff" it's fucking everywhere it's not just online, it's offline too, our politicians keep trying to copy the USA, your tarrifs bankrupted small sellers all over Europe, your proxy wars and ability to just stop wars with a phone call also influence us, in south america Venezuela is currently risking being bombed to distract people from the fact that your president is a paedophile.
Emerican Johnson once had a good video (which I can't find any more) about how he moved from being a capitalist into a socialist, which involved leaving the USA and then realising that people outside of the USA can't choose to ignore politics from the USA because of how much it affects everyone.
There's a good video by Jack Saint on cultural cringe, and how even unintentionally when there's a culture which is considered modern (like it fills the cinemas) it can make your own culture seem boring and shitty meaning you go towards the other culture and abandon your own history and sometimes even language. Like an interesting example of this is how 'white walls' are considered cool in Indian social media because of how there's so many people from the USA who have just plain white walls for their videos, rather than traditional Indian house designs. Especially because IKEA is expensive and out of reach for most people in India, so having a plain painted white wall with IKEA furniture is actually a status symbol!
There's been so many times I've tried to get through to a bunch of people from the US the sheer amount of stuff we can't avoid. But I think the indoctrination which people in the USA do go through has been made quite clear in some of the recent videos from Evan Edinger, where he can point out where the absolute nonsense he's recieved in his comments is mentally from, as he grew up in the USA but once he lived in another country he realised all the wool which had been pulled over his eyes.
Many people from the USA when confronted with the truth seem even unable to unwilling to actually listen to people from outside the USA. They just get angry and combative. Like arguments like "We have problems inside too!" Like yeah of course you do, we know, we can show you paths to help. "Why are you attacking us, there's lots of POC in the USA" do you think there's only white people outside of the usa? do you think there's only white people even in Europe or something? Very racist argument to make. "I'm not listening to an X" if the place someone comes from means you won't listen to them, never mind the xenophobia it just makes you look like a child if you say an argument is based on who someone is rather than what it says.
I've been living back and forth between the US and UK since 2007 now, and I know some of this is my own acclimatisation over time but in 2007 the UK felt like a foreign country. By 2016 it felt far less foreign, but things still felt different. Now, with the exception of food and some very baked in infrastructure things like the NHS and public transport, the only noticeable difference is that the UK still has very openly queer people out and about with nobody batting an eye at them (except trans femmes ofc they're going through it literally everywhere)
If you want to see how pervasive this Americanisation is, go to Radio.Garden. it's a website where you can listen to any radio station in the world for free. Hop around the globe. How long does it take you in each country to find a station that *isn't* playing American music?
This is another way that American politics permeates the world. It's not just directly through tariffs and proxy wars. When everyone in the world is memorising the lyrics to Taylor Swift's Life of a Tradwife Showgirl album, they're ingesting ideas about, say, the desirability of homogenous (white) suburbs and idolising them.
And it's been going on for decades now. Frances Stonor Saunders' The Cultural Cold War: The CIA and the World of Arts and Letters details very well how this started as an intentional campaign during the Cold War, if you want an academic starting place, historically countries have been punished for trying to move away from using the US dollar (US dollar hegemony by keeping it as the world's reserve currency has massive far reaching consequences), and even Rammstein has a song about this (their 2004 song 'Amerika', which features the line "I don't speak my mother tongue").
Social media has a huge part to play in this now. The TikTok microtrends aren't *quite* as pervasive, I don't think, but everyone is adopting that American, vaguely Californian, influencer voice. Before Influencer Voice, we had Pilot Voice, in which every aviation pilot was mimicking the calming drawl of my local hometown hero and aviation pioneer, Chuck Yeager. (More on that here if you care)
Please take the time to engage with your local culture. Use your local languages. While no culture is a monolith, including America's, the culture that is strong enough to 'break containment' and get forcibly exported around the world is typically going to have elements of propaganda to it (largely propping up poisons like hyper individualism and overconsumption).
The same advice applies to Americans. Engage with other cultures. Travel respectfully! Learn some phrases in the local language (it's good for your brain anyway). If you just want to see famous global landmarks without 'dealing with foreigners', just go to Las Vegas. You won't be missing out on anything.
