āØS U S T A I N A B L EĀ S T A R T U PĀ I N T E R V I E WĀ A L E R T āØ
āLiving sustainably is a privilege, but a lot of times itās made to feel like a sacrifice.ā
Azora Zoe Paknad of @goldune had no intention of launching a business, let alone a fully sustainable online marketplace of design-forward home and wellness products. But as of February 2021,Ā Goldune is already changing the game, making sustainable shopping more inclusive and less beige.
So what does shopping sustainably look like in 2021?? In @mwelbelāĀ ās latest conversation withĀ Azora Zoe we dig into the accessibility of low impact purchases and how she got her start making sustainable products speak to a wider audience.
āIn New York, I was very into living sustainably, but I wasnāt really able to get past reusable to-go items and things like that because of the lifestyle of the city. I was feeling very disconnected from nature. My parents now live in this rural suburb so Iām currently living above a farm and seeing the animals every day. In many ways Iām getting to do what I wanted and needed, but it wasnāt in the way that I ever would have planned for. Because the year went so much differently than I expected, I had a lot of time to incubate those thoughts, and thatās where the idea for Goldune came from. I donāt know, truthfully, if I would have had the idea if I hadnāt had all of that time and space to notice things.
As I was learning more about sustainability, there were a few things that really bugged me about how the landscape looked. First and foremost it was that living sustainably is a privilege, but a lot of times itās made to feel like a sacrifice. Both in product design and the way we talk about it. Who gets excited about a privilege or feels privileged when the rhetoric makes it feel like a sacrifice?ā
ššš You can check out the full interview, live over on closedloopcooking.com!
How has sustainability felt like a privilege in your experience?? #closedloopcooking












