dazed and distracted

“And we loved it, we were all having a great time, but then he saw my sister and I, and he just got this - this look in his eyes, and then-”

She hesitated, worrying the coarse material between her fingers. “Things got pretty bad after that,” she muttered. “I know it’s silly, but I try to keep - her - comfortable. We don’t know if she can still hear us, or see us, or if she’s even still in here, but I like to think she is. I talk to her when I can, I leave music on when I’m out of the house. I tried to convince my parents to bring her with us when we went to Disneyland, but they didn’t - didn’t really take that well.”

If you’ll all pardon my Americentrism for a moment, the amount, visibility, and flamboyance of Pride merch available in clothing, home goods, and comestibles stores is a DIRECT reflection of how safe it is to be queer in public in the United States.

How? Simple. Out groups aren’t profitable. If you’re not “acceptable” in the current social climate, big franchise businesses will not market to you. (Prime example - Look how quickly Target dropped all their Pride merch after having been wall-to-wall rainbows every June for almost a decade prior.)

Sure, capitalism sucks and being viewed as an exploitable marketing demographic isn’t a fun concept.

HOWEVER.

The grim truth is that being normalized enough to be considered profitable by corporations IS A GOOD THING in terms of the barometer of social acceptance.

Same thing goes for smaller businesses that throw kitschy Pride events or even just put a token rainbow flag in the window or somewhere inside the shop. That’s a level of acceptance that DID NOT EXIST thirty years ago, and I can tell you because I was there.

The fact that we can scoff and bitch about being an exploitable marketing demographic nowadays means we have made GIGANTIC strides since the 1990s. It also speaks to the fact that the drive and the conversation surrounding LGBTQ+ rights and acceptance are continuing. And getting louder.

You can be cynical about it if you want. But I will take a store that puts out lip-service rainbow merch over a world that pretends we don’t exist any day of the week. Because that will always mean something.

Yet, when they start being included, they are like “well, that’s just capitalism taking advantage of us, so it doesn’t count.” Like, you can’t use your EXCLUSION from something as evidence of general societal marginalization and then claim that once you’ve started to be included, it is politically meaningless. You don’t really get to have it both ways. That’s moving the political goal posts.

I get that we shouldn’t consider Target pride merchandise as like the pinnacle of queer politics or even the pinnacle of queer inclusion. I get that inclusion in capitalist intuitions is a very ambivalent form of social progress. But the truth is, capitalism is a big part of what creates our social reality right now (unfortunately).

Capitalism makes TV shows, and movies, and books, and ads, and greeting cards, and toys, and clothing, and, and…

When every single aspect of commercial social reality excludes queerness, that DOES create a real sense of social alienation. I don’t love that capitalism is responsible for creating so much of our collective social reality. But granting that it does, I think we’re forced to accept that our inclusion in it IS politically and socially important.

How to spring-load your bow!

Yes, strongly

Yes, a bit

No, I'm indifferent towards my childhood

No, I have complicated feelings about my childhood

No, I didn't like my childhood

I don't remember enough to form an opinion on this

Nuance/results

It’s the final few days of the Bluminarmour Project! After some issues with Kickstarter let’s see how far we can get!

If you want to see fantasy tropes, historical movement and silly tricks tested in authentic full plate armour, please consider chucking a few quid over (or like and share this post):

Kickstarter removed my highest funding tier so I lost £11k of funding since earlier today.

BUT

we're looking to create an AI policy, and when we were talking about this, my boss (older millennial) was genuinely shocked to hear that younger people do not (seem) to view AI positively (a la the recent commencement speakers being booed)

please rb for larger sample size!

Question 1/3

Thank you for helping with this data collection. Please rb for as big a sample as possible!