i would sooner call myself the more nuanced "critical of how bodily aestheticism is used as a patriarchal tool" than I would ever call myself "anti makeup" because sorry but I love makeup and me doing clown fullface and drag is absolutely not adhering to patriarchal beauty standards. If anything I am mocking them with some of my make up choices. And it is absolutely noxious to me how we can't have a conversation about beauty standards and the make up industry, without the tone being "makeup itself is evil" or "people who wear makeup at all are patriarchal sheeple". Make up, particularly make up styles which shirk conventional standards such as Gyaru and Harajuku for example, can also be a tool to challenge patriarchal beauty standards.
As far as the make up industry goes, the issues of consumerism are beyond personal moral failing. Because they are systemic. Shame and absolutism pushes people away. The people who need to hear your message won't because you are infantalizing them, and the people who don't have these problems with their relationship to make up find you annoying because instead of being honest about the complicated nature of this issue, you use buzzwordy emotional intensity.
It's like when people claim marriage only exists to suppress women's rights. It doesnt. Marriage as an instituion has a long and secular history. Pretending that this nuance does not exist simply because this CAN be a tool of oppressive systems, doesn't help your cause, doesn't make you seem trustworthy.
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