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26 Tips for Saving Time On Social Media - SmallBizTrends
“Social media has transformed the way small businesses market to their target audiences and interact with customers.But the elephant in the room has always been the amount of time you must invest to do social media right.Fortunately, you can save time on social media, provided you plan well and work smart.“
Here are a few social media tips that I liked:
#4. Experiment and Revise, Ruthlessly
If you fall into a social media and content marketing routine that works for your company, then by all means keep doing it!
Never think there is only one way to do social media, and don’t wait forever to see results. If something doesn’t work it doesn’t work. Don’t get too attached to things and tweak often.
#8. Be Consistent and Persistent
You really do have to put effort into social media and that includes scheduling content, and sharing links that are not your own and coming up with content relevant to your audience.
If you think of a Tweet off hand, just write it down. You can take five minutes and brainstorm an idea or thought for a tweet, save a link for Facebook, and gather pics for Instagram or Pinterest.
Social media does not work overnight 99.9% (figuratively) of the time. Social media is an ongoing process.
#15 Follow Hashtags
Don’t forget to have a stockpile of hashtags to add to your social media posts. Research your hashtags on Hashtagify.me.
#24 Get Your Own URL Shortener
This is a thing now. This is a great step for branding.
5 Common (and 1 not so common) Social Media Questions Answered
Common Social Media Questions
Here are five social media questions answered by social media and Internet marketing specialists:
Q. Should I connect with everyone? (SproutSocial)
Answer: No.
Here’s why: You don’t always have to “follow back” on Twitter or Instagram or accept every LinkedIn request. Why? Because you’re curating a network. Who you follow says as much about your brand as who follows you.
(Note: “It’s not always who follows you, but who you follow.“ - Vertex Media)
Q. Is it a good thing to link Twitter posts to automatically post to your Facebook Page? (ConstantContact)
Automatically posting the same content to Facebook and Twitter might sound like a good idea, but it often does more harm than good. If you’re providing the same experience to your following on Facebook and Twitter, what incentive are you giving people to follow you in both places? There’s a good chance your audience will get frustrated by your content if it’s too repetitive.
(Note: Your branding should be consistent across the board, not necessarily your content. Change it up a bit.)
Q. Does Social Media work for B2B?
Absolutely - Just that you need to use it in a different way. With B2B, use social media to build thought leadership, gather reviews and opinions and educate people. Don’t make the mistake of using social media as any other marketing campaign. Focus on two-way dialogue with your audience rather than one-way messaging. Be patient and you are sure to go long way with this.
Q. What social-media techniques can startups integrate into their selling strategies?
“people now spend significant portions of their time on and within social networks built around their interests and relationships. As a result, the buying process has moved from one driven largely by a desire to find something to one that is more based on customers coming across things within the experience they’ve already created for themselves.“
Read more...
Source: 4 Ways to Use Social Media to Sell Your Products - Entrepreneur.com
Q. Should I start accounts on every single social media site known to man?
There is a debate on the right answer. You don’t want to put time into too many social media sites that won’t enhance your business. By not creating profiles you leave an opportunity for another company to snatch up profile names and authority on popular social media sites.
Know your social media audience and the networks they use. Add your company profile to as many social media sites that you’re aware of to help with branding and claiming valuable social media real estate.
Do you have more social media questions? Contact me or ask your questions on Twitter: @Vertexads
Social Media Tips from the Best: Jeff Bullas, Mari Smith and Guy Kawasaki
Social Media Tips
Here is a tip or two from each of the social media titans from the article The 3 Giants of Social Media and Their Most Important Teachings By Kerry Butters
Jeff Bullas
“Finding inspiration and your creative side comes from within and without. Read a lot, watch what other top bloggers do and steal their ideas. Picasso, David Bowie and Steve Jobs did.”
Mari Smith
“Content is king, but engagement is queen, and she rules the house!”
Guy Kawasaki
“Do you know what the difference is between PR and advertising? Advertising is when you say how great you are. PR is when other people say how great you are. PR is better.”
Social Media Stalking - Taking Paparazzo and Police to New Heights
“On Halloween night, Davis posted a photo to Instagram: her dressed as an angel in a pink wig; him in a devil costume.Although she didn’t name the hotel, Diggs noticed distinctly patterned carpet and curtains in the background. He trawled Midtown hotel Web sites until he found rooms advertised with the same interior design.The next morning, he posted himself outside the hotel.“
I use the term stalking lightly but now we can see how great social media is for advertising. If you don’t want people to know personal detailss about you, don’t advertise it.
If you happen to be a fugitive that has evaded police, you might not want to post breadcrumbs to your whereabouts on social media either.
In 2014 Nicolas Grove escaped from an Idaho county jail and fled to Mexico where he taunted police by posting pics of his new life on the run to his Facebook profile.
'Social media certainly played a role originally because this certain individual bragged about his escape on Facebook,' Brian Underwood, with the U.S. Marshal Service, said.”
Grove was arrested on Friday In Mexico and turned over to U.S. authorities.
Is it really stalking if users splash their lifestyles on social media for the whole world to see? It’s hard to make the claim that all social media is ‘not real life’ and totally fake?
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“Social media is about sociology and psychology more than technology.” - Brian Solis @briansolis
“Focus on how to be social not how to do social.” - Jay Baer @jaybaer
“Social media are not a means to an end.” - Arriana Huffington @AriannaHuff
“Social is how customers hear about you, search is how they find you & content is how they’ll remember you.” - Martin Jones @MartinJonesAZ
“Your worth is not measured in likes, comments, notes or followers; but in your ability to love, keep comments to yourself, take note and lead.” - Dulce Ruby @DulceRuby
Not quite another four-quadrant model — 4R’s Reach, Revenue, Retention, & Relationship Let’s step through this labyrinth, so you can get some traction out of your social media efforts. You…
"What are you hoping to achieve? What will that look like? Doing social media and content marketing well takes too much time, energy, passion, and money to do it half-assed. Don’t worry–there will still be plenty of room for throwing stuff against the wall to see if they stick. But you’ve got to know which wall! Once you know, specifically, why you’re doing social media, it’ll be easier to navigate the how."
Live Social: "the majority of live stream tweets posted are done via Periscope.“ - SocialBakers
“This data comes from tweets analyzed from a sample of 25,000 brand, celebrity, entertainment, and media company profiles. We determined Periscope and Meerkat live-streams based on the links in the tweets.”
Related:
More Meerkat Versus Periscope
A Comparison of Visual Social Media Networks
Meerkat Looks to Android for a Chance at Beating Periscope - Endgaget.com
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“Creating content takes time, and you don’t want to waste time thinking about what to write or produce. It’s going to happen, even I’m sitting here wasting time thinking about to write while finishing this post, but you want to minimize that wasted time. The key to achieving this is all in the planning.“
If you’re still winging it when it comes to your content strategy - you’re going to have to reformulate your marketing at some point.
Content marketing is dynamic. What’s hot early morning will be useless come noon time.
Right now I have a personal formula that I do automatically. Yes I planned it that way, a long time ago. In the last few weeks (because my blog is new) live streaming WAS hot (It will be again once someone creates an Android friendly app. A third party perhaps?)
Next week, although it’s older news, mobile marketing will be the big thing: Google expects sites to be mobile user friendly. What we’ll see is the aftermath following their algorithm update.
What one thing will you do this week to automate your content marketing?
6 Types of Social Media Content Your Followers Want More Of
“Social media was built for spreading the word about awesome stuff – especially online content. Your fans and followers will love getting your personal recommendation on other blog posts, videos, or resources that are helpful and relevant to them. Make your posts more engaging and original by adding a short note about why you think a piece of content is worth the look.“
What to post? What are the top social media sites to post on? Posting social media content can be mystery at times. Above are six of the best types of most engaging content from SocialMediaToday to keep your social media content alive and your audience engaged.
More Social Media Content Tips from Vertex:
ReTweet Your Content
Since it’s an acceptable practice to Tweet ten times a day why not schedule one main piece of content three times a day.
Answer questions from your own social media sites and blogs or links to other peoples content.
Video and Images Sharing
The two mediums work differently for certain social media sites.
Images work well on Twitter (375x750), but not so much on Facebook. Inline video works great on Facebook and get the most shares. If your videos are short, embed your Vimeo or Youtube content into Twitter.
Social Media Content and Hashtags
Facebook is the new 140 characters or less. If you connect your Facebook account to auto post to Twitter, hashtags will muddle your message.
Instead, go back and edit in the hashtags on Facebook. Repost on Twitter through your site or the Facebook link later in the day. Twitter will automatically shorten the URL and you can add the appropriate hashtags.
What are your favorite social media sites to post conent and why?
“Both apps are currently only available for iOS, however both have said they will be releasing an Android version soon. Some experts predict the app that manages to do this first will dominate.”
From too cluttered to 24 hour access to videos, both live stream apps have their pros and cons. Ironically Meerkat’s interaction with Twitter can be counter productive cramming comments into live Tweets.
If Periscope can stay consistent with it’s features for Android they will surely be the go to live streaming app over Meerkat.
Use Google+ to Build Your Brand‘s Reputation - Forbes.com
“This is why buying social signals is not a viable strategy anymore. The return on investment for low-value signals—or even higher value signals from users with no reputation—is unacceptable. Without a high level of authoritative discussion surrounding your content, you will have a hard time ranking in search and building a reputation as an authority in your field.”
Source: http://www.entrepreneur.com/video/244530
Google+ is still a factor in your site ranking, and shares from trusted users are a testament to your brands online reputation.
“I feel confident in saying that social media has not fundamentally changed public relations.“
From being a journalist to working in PR, see the authors point of view and learn a newer take on the similarities of social media and public relations.
Have you or do you work in PR? How has social media changed the way you work?
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Hashtags - The Complete 12 Step Social Media Checklist for Writing Winning Posts - Buffer.com
“Adding hashtags to your messages can also help in terms of surfacing your content for those who follow you and for those who don’t. Users can search social networks for hashtags and click on hashtags to see other updates that use the same terms.“
12 Step Social Media Checklist - Buffer PDF
On the topic of hashtags, some social media platforms are better than others:
Two hashtags are best on Twitter.
On Facebook I will post, then edit later and add at least five hashtags (or more).
I like to use a lot of hashtags on Instagram and tumblr.
If it’s a curated post, I like to use keywords from the original article as hashtags. See all the hashtags below.
pixelskylines
romaincrisis
germansingergirl
