Positioning your business brand for success can be challenging, especially for small businesses and entrepreneurs. A logo is often the first impression your business has on a potential customer, so it’s important for it to be consistent, professional and memorable.

Toby adds value to the design process with a proven international track record in corporate identity and brand logo creation. Providing his experience, brand strategy and competitor knowledge as a part of the package.

Infra Europe Limited provide complex IT infrastructure consultancy. Toby Designs were asked to design a brand new logotype to reflect the key values of efficiency, availability and trust. A symbol was created that works with or without the typography and still be a unique and recognisable mark.

  Simon Forster, Director at Infra Europe said of his experience of working with Toby:

“Toby helped deliver a brand I feel proud to represent myself with.  Toby listened to my requirements, provided plenty of ideas, and worked collaboratively with me to finalise the resulting logo.  I now look forward to continuing to build my business and implement the brand with Toby Designs.  I’ll definitely be recommending him to colleagues”.

Chelsham Consulting appointed Toby Designs to develop their brand with a suite of conference materials including roll-up banners and promotional branded gifts.

Tony Jackson, Director of Chelsham Consulting said of Toby's work:

“I had already started to develop the Chelsham brand - we had the brand identity guidelines and a website which I am quite pleased with. But in planning for a major corporate event I wanted to take it to the next level - designing collateral, banners and corporate gifts which tied in with the brand but also allowed it to evolve.

So I turned to Toby and I was delighted with what he designed for us. I’m a keen amateur photographer and, without my asking, he used some of my own photography to create a suite of landscape images which work really well together, respecting the existing brand guidelines whilst also innovating and pushing it forward.The results are brilliant - and received much positive comment at the event.”

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Gary Lawson Photography asked Toby Designs to create a logo for the company which offers a range of different photographic services including personal portraits and commercial products.

Gary said about his experience of working with Toby Designs:

"As a creative (photographer), I really enjoyed working with Toby. I gave him a brief to create a badge style logo - quite retro in style without being old fashioned. I really like badges and wanted something with some insignia like wings. Toby presented me with an inventive selection of design choices.

I felt really involved in the process. It was very important to me to think about the range of brand applications and create something memorable in the minds of my clients. I'm very happy with the logo and have had lots of positive feedback from clients and can highly recommend working with Toby."

Toby designed a new logo and Letterpress business cards for Kennington Upholstery, London.

Alan Oliver, Kennington Upholstery said about Toby:

"I have been working with Toby Designs who have designed this wonderful logo for my upholstery business. Working with Toby was a joy. He was very intuitive to my needs and really listened to my ideas and thoughts throughout the design process. I think what he has come up with is very clean, traditional and craftsman-like, but with a contemporary feel." 

The double sided Letterpress cards were printed on 540gsm Colorplan 'Natural'.

Toby has an impressive history of working in the Retail Design Sector, both in the UK and abroad, working with some of the best known Retail Design specialists such as Rodney Fitch.

It was especially gratifying for Toby Designs to secure design work locally, with the window signage for Ripon Osteopathy, and more recently with The Petshop in Ripon's historic centre.

Jane Fisher, the owner of Ripon Petshop commented on her experience of working with Toby:

"I was introduced to Toby through a business colleague - who knew I was struggling with ideas for a new colour scheme and logo for my Pet Shop. Toby was a delight to work with. After listening to my own ideas, he was able to provide me with a number of different designs which I could then narrow down and discuss in more detail with him.

Toby was a true professional - his designs were outstanding. We have had many complementary comments from customers, who say the shop now looks fresh, modern and rejuvenated, whilst still maintaining the small independent pet shop feel, and more importantly I love it! Thank you Toby for your hard work. A job thoroughly well done."

Inspire are a London based, training and development company. Inspire had an existing brand logo and company stationery when they approached Toby Designs to enhance their brand communications and help create their office templates.

Toby developed their website in collaboration with Calibrate Digital, a web optimisation firm and now their highly successful digital marketing is built on consistency of brand and of message.

"Toby brings a unique eye and spirit to design, and never fails to impress clients and colleagues alike." Steven Fine, MD Inspire & Partner Lumina Learning

Building Brand Design

Client: CAN Mezzanine offers social enterprises affordable office space in prime locations.

Scope: Using feedback from a series of interactive brand workshops, Toby worked with CAN to create a new brand messaging package including logo design, brand implementation manual, signage specification and new brand launch materials. 

Client: Blue Sky Development & Regeneration is a not-for-profit company established by the charity Groundwork Thames Valley. It was set up to give paid work to people coming out of prison, to enable them to move successfully into long-term employment.

Scope: Annual review 2011, and various marketing communications. Copy writing, graphic design, photography, production and print handling.

Prospectus is a London based, advertising, design & specialist recruitment agency working exclusively with the non-profit sector.

Before opening Toby Designs in 2011, Toby was the Creative Director at Prospectus, where he was responsible for designing and implementing the company brand across a diverse range of materials including web design, brochure design and company stationery.

Client: Wahwa London

Scope: Brand logo design for a fashion company which specialise in creating high quality cycle wear. Application to stationery, website and garment labels.