The tricky business of changing the business name..
Would you use your family name for your business?
We had an interesting session with a prospect today and as usual we follow our own Fuzion process when we approach this work and construct a brand communications plan for them. This successful family owned business are interested in renaming their business and bringing the family name into the naming of the company. We facilitated a brand workshop with them a few weeks ago to tease out the…
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