#brand development

Soft Glam 💄 or Bold Glam 🔥 | Which Look Are You Wearing?

This post on LinkedIn caught my eye. Can’t wait to see where 28 is headed in 2024 with their “bigger plans”! 🤩

This is Malcolm O’Connell’s profile and vita. Seems like the right guy for the job.

Color psychology is the study of how colors can affect human emotions, behavior, and perceptions. It explores the psychological impact that different colors can have on individuals and how they may influence mood, thoughts, and even physiological reactions. While color psychology is not an exact science and can vary based on cultural and personal associations, certain generalities are often observed. Here's a brief overview of the psychology associated with some colors:

Yellow:

Positive Attributes: Warmth, happiness, energy, optimism, creativity.

Negative Attributes: Caution, anxiety (in excess).

Pink:

Positive Attributes: Calm, nurturing, romantic, feminine.

Negative Attributes: Immaturity (in excess).

Red:

Positive Attributes: Passion, excitement, energy, love.

Negative Attributes: Anger, aggression, intensity (in excess).

Blue:

Positive Attributes: Calmness, trust, serenity, stability.

Negative Attributes: Coldness, sadness (in excess).

Orange:

Positive Attributes: Enthusiasm, warmth, energy, creativity.

Negative Attributes: Overstimulation (in excess).

Green:

Positive Attributes: Harmony, balance, nature, growth.

Negative Attributes: Envy, inexperience (in excess).

Purple:

Positive Attributes: Royalty, luxury, sophistication, spirituality.

Negative Attributes: Arrogance (in excess).

Gold:

Positive Attributes: Wealth, prosperity, success, luxury.

Negative Attributes: Greed (in excess).

Gray:

Positive Attributes: Neutrality, sophistication, balance.

Negative Attributes: Boredom, lack of emotion.

Brown:

Positive Attributes: Stability, reliability, warmth, earthiness.

Negative Attributes: Dullness (in excess).

Black:

Positive Attributes: Elegance, sophistication, power, mystery.

Negative Attributes: Gloom, oppression (in excess).

Silver:

Positive Attributes: Modernity, sleekness, sophistication.

Negative Attributes: Coldness (in excess).

White:

Positive Attributes: Purity, cleanliness, simplicity, clarity.

Negative Attributes: Sterility, coldness (in excess).

What are you doing?? Buy Mystery Meat now!!! 🥩👁️🍖👹

Part 1

So I felt for a long time like I was neglecting my main muse just because I didn't have the patterns I needed to meet my Very Specific Vision of a brand, and by the time I'm getting around to making this post I Have Found The Lolita Dresses And Can Die Happy but even so, the rest of her brand is still just. So satisfying to me.

I knew from the start that I wanted to do a something reminiscent of a luxury/girly kei brand, with a stronger, darker color palette. I knew for a while that I wanted navy to be my base color, with cream and maybe gold, but I wasn't sure what to do for an accent color. I eventually settled on two--a jade green and a mulberry color--and while they do look nice together, they're not meant to be used in the same outfit. It's more designed so that you can pick a dominant color--navy or cream or a balance of both--and an accent color--jade or mulberry--and mix and match any of the pieces until you have a cromulent outfit.

I'm describing it a little backwards, because I ended up waiting for patterns before I picked the colors. Even though the site I was using to compare color palettes has HSB, the colors display a little differently in game. The lighter navy is much brighter and feels more saturated in game, and the off-white feels much closer to white than to the cream. The only way to see those differences was to test them on actual patterns in-game, and it wasn't fun for me to test them on patterns I wouldn't be using and exit out.

So, I had to wait for patterns.

Seitu™ designed with the goal to be one of the most readable fonts starting from the Bob Noorda’s coop logo.