Nobody was behind me in line, which seemed to be a good reason for her to treat me to a five minute retelling of the identification, rescue, and argument over initial custody of Kit Kat, who was so small they thought when they first heard him crying for help that he was a bird and not a kitten in a tree, and is now fifteen pounds of "pure, sculpted lardass".

And I didn't mind, precisely, I wasn't bored or anything, but around the time she was bringing me up to speed on Kit Kat's current status it occurred to me that this woman is a cashier in a store that primarily sells candy bars and beverages. People must buy Kit Kat bars from her multiple times a day. Does she do this every time there's nobody in line behind the purchaser? Did I just have that I Own Several Cats And Will Enjoy Your Cat Stories look about me? Was it the first time it occurred to her that she sold the brand of candy bar she named her cat after? Was she new to the job of selling Kit Kat bars?

I was in the same snack shop, which I'm in, like, once a month, recently. I only recognized her because I spent five minutes listening to this monologue in sincere wonder. But I did recognize her, so as I was buying a soda and a Milky Way bar (this time) I said, without thinking about how this would come across, "Hey, how's Kit Kat?"

She looked genuinely horrified and said, "What...how?"

"Oh fuck!" I blurted. "Sorry! You told me about him last time!"

This is still quite cryptic as responses go but she gave me a frankly frantic look of sudden recognition and said, "He's fine! You bought a Kit Kat! I was unmedicated!"

I did not inform her she is small town famous on Tumblr and instead just said, "Glad you're both doing well!" and we parted as confused and mortified friends.

And he kept doing it. Scene after scene.

He spent the film expecting someone to make a joke about how unserious things were or to break the fourth wall or do some other self referential type thing.

Now, maybe I'm just at that point in my cycle or maybe I'm too delicate in general, but I literally teared up hearing that. Straight up cried a bit. It is so fucking sad that sincerity and genuineness is being bred out of people.

People say all the time 'this generation can't take anything seriously!' and really, is it any wonder? Younger people have been trained out of it. You are no longer encouraged to be genuine or show emotion or be honest. You are actively punished for it. In fact, you are almost guaranteed to suffer for it.

That is so fucked up. I'm sorry to go on a bit of a random ramble rant but it's so fucking gut wrenching to see younger people lose that element of themselves. You can't express your passion without being told you're 'crashing out' or 'cringe'. You have to live in this neutral state of fear of perception, and god forbid anybody step outside of it!

You're told you should only consume and succumb and be ironic and emotionless and cool.

Listen, if you're following me and you're like.... 25 or under, let's say. Please. I beg of you. Do not fall for this rhetoric. Please, for the love of all things, feel. Feel and create and be honest with yourself. Indulge in things that make you happy. Be sincere. Wear your heart on your sleeve. Do not let this hyper-capitalistic, hyper-consumerist, self-centred, individualist culture take that from you.