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Highest % of people exercising between 2 - 4 times a week 

300 people asked between the ages of 18 - 55 

Interestingly only 34% of people we asked are doing less than once a week of concentrated activity

We see more than ever people are better educated on nutrition and the excise they should be doing in order to stay fit as part of a balanced life.

We see news articles appearing more frequently about the benefits of exercise and the problems bad diet and high levels of sugar can create. 

It is a big topic of conversation at the moment with many of the biggest manufactures of high processed and sugary food/ drinks being put under pressure to cut down on certain ingredients know to put increase strain on the body and offer alternatives in order to decrease the rise in obesity and other health problems related to these high processed and sugary foods and drinks. 

But what about activity levels? 

We recently have completed a campaign with our industry experts James PT on the levels of activity people are doing during an average week. 

We found that 46% of people are doing some sort of Physical activity  between 2 and 4 times a week. This can range from walking all the way up to you higher intensity activities such as five a side football, running, or other hobbies which get the heart rate pumping. 

We asked over nearly 300 people between the ages of 18 - 55 what they do on a weekly basis and heres a little bit more about what we found

~ 34% Less than once a week 

~ 46% Were between 2 and 4 times a week 

~ 20% over 4 times a week 

What this showed us was that people are a lot more aware about the benefits of exercise in a regular routine with only 34% doing it less than once a week. 

We have decided to share our ideas roadmap with you, allowing you to see whats next in our pipeline. We’ve designed a trello board for you to follow our product and service updates as we come up with them and further develop our ideas. 

Why have we done this? 

Transparency and confidence that our community will be able to further understand our direction and also look at ways to further implement content for their own growth online.

So what will you find?

Product updates

Current implementations

Contact details 

We do this because we believe that sharing creates opportunities for growth, so the more we can offer you the bigger value we will be to both ourselves and the community we serve. 

For any other information please do not hesitate to get in touch!

See you soon

We went ahead and asked 100 people aged 18-39, in the North West of England which shops would they prefer to shop at ...

We found that just over 60% of them would rather shop online than the main outlets local to us

Next in the poll was the city center shops followed by Intu Trafford Center, Cheshire Oaks and Liverpool One.

This shows that now even more than ever people are using online more and more in their daily lives.

It is the most effective part of getting your business discovered online today.

Let us explain...

So what is “Customer Content”  this is content submitted to you by your customers, relationships you have develop and advocates of your business.It can come in many forms such as social media, testimonials, questionnaires reviews anything where a person has volunteered a piece of information about you or your business. 

What makes this more important to my business than me writing about my business?

Nowadays people have so much content shouting and screaming at them they are choosing to listen less and less. This is where customer content takes over, this sort of content builds your  reputation, its unique to each person leaving it which gives this sort of content super powers, it’ll improve your search engine rankings, organically driving more traffic to your website, while also telling people you are what you say you are and not only that your good at it.. 

Whats the difference between this and User Generated Content or UGC for short, you ask? 

UCG is the type of media you are receiving this can be how it arrives with you, Customer content is a strategy delivered from UGC , which refines content with a sole purpose of d increasing traffic, driving sales and  creating specific calls to actions around the relationships you are developing online. So to put it another way UGC is the first step customer content is what completes the process and delivers the results. 

Why is it so important to develop this type of customer content ?

It is proven that this type of content is trusted over 60% more do to its authenticity and transparency for people to see and read online. Understanding that someone has been there before and is happy with the results develops a better picture in a customers mind than just telling them about yourself. It creates a more natural process for new customers to join and old customers to stay engaged and responsive to your business.

Is this something that won’t be around in the future or is it something of a Fad at the moment?

Believe it or not this is the oldest form of sales known to man this in its purest form is a referral, and it’s not going anywhere. We are only just beginning to understand the benefits of this sort of content online but it is very much a fundamental part of building a stronger more established business online for sure. 

This generation of youths are very well educated on advertising technics and tricks as they have grown up in the boom of technology and all its offers. This generation aren't afraid to try something new if what they are currently using doesn't quite cut the mustard like it used to and they will anyone who ask know. So creating an online presence around your values and reputation through your community will do more good for you than you could even imagine.

OK , so your sold on Customer Content but where do you start ?

We we’ll let you into a little known secret to get you started but shhhh... keep it to yourself..

By far the best place to start is in reviews or testimonials, asking and collecting these to share online will work magic on your organic search traffic and if designed and placed correctly your sales and customer relationships too. 

So if we could give you any advice it would be to start there.. After you have created a plan to capture customer content in this way, simply asking more questions will not only help you gather valuable customer data to improve your existing relationships it will also allow you to again share some of the results and create a steady flow of customer content. 

The more we talk about things the more things get solved. So why do some business still not talk on a weekly basis with there customers old and new?

It seems such a simple thing to do yet something which is easily forgotten as we go through our daily routines. 

Now some people are excellent at this and we all know someone just like this.

 These are the people you hear from on a daily, weekly or monthly basis who just check in to see how things are going, these are the people who when they don’t call, you miss and wonder why you haven't heard from them recently. 

These people understand that if you are not interacting someone else is. 

Businesses are exactly the same; if they go quiet there are 100 others out there trying to fight for that interaction. Someone with the same product or service offering something ever so slightly different. 

This is why it is important to stay in touch with the old and the new, for your own well being as much as your customers. 

If you stay on top you will never have to sell, if you let it slide time and time again you will have to pick yourself up from the bottom of the pile. 

So how can you stay in touch without getting in peoples faces to much? 

Monthly interactions, whether thats emails, phone calls, texts or social media. Finding a way within your industry to interact on a regular basis with your market will make your organisation a lot more efficient in both sales and customer service. 

Feedback is another way to have that customer of yours own a  piece of your landscape. This connects them with your business and creates a great feed for new and potential customers joining your organisation. 

Offers and deals for customers only, loyalty programs are huge for creating a community around a product or services finding away fro people to enjoy coming back to you doesn't get much better than giving them more of it than they expect! 

Hopefully this article gets you thinking long, aiming for the whole customer journey and not just the destination. 

Everything you publish online is content but that doesn't mean everything you publish is content thats going to benefit you and your community. A lot of people get confused and think the more they share the better there online activity, but the reality of it is the same as it always has been quality over quantity.

Choose to represent, inform and communicate with people, over shouting, telling and pushing towards them. The art of this lie in deciding what it is you have to say and creating a plan to stick to exactly that. 

The best sort of content lies in educating, communicating and delivering on your experiences. 

Educating the community you have in more depth about the industry or expertise's you have. Help them understand more about the product or service you are providing so they are more informed when using it. Answer questions openly, ask questions openly to create discussion, as these discussions can create awesome content for you business to publish online, as more often than not if one person has that question you can bet another also has the same question.

Social media has made it very easy to create discussions online instantly and directly. So as a basis of what ever strategy you have, why not start by asking more questions. Find out more about the people using your product and what they love or struggle with. 

Established businesses have an awesome marketing tool, in that they have a pool of people that have already used their services and products. What a lot of these businesses and organisations have already is awesome content waiting to be delivered by simply asking questions and publishing the results..

Everything you do to engage better with people online is going to benefit your business and help future proof it’s growth.

Learning to interact with people online will help you better understand how people want to interact with you and what’s the best method going forwards.

Whatever the case people are searching for you online and want to see what others have had to say about you, to help gain an understanding of the type of business you are and if it connects to the type of person they are.

Surveys and questionnaire are great ways to gain interaction and find out a little bit more about the people you are working with and what they think.

The questions you ask can be absolutely anything, it all helps build up a profile of the type of person answering the questions. The best part is what happens next…

Once you have collected all this data and you have created a stronger picture of the person you are dealing with and what they have to say, you job is to use this and turn the data you have into information to fuel further growth in each relationship you have built.

There are a number of ways to use this data that spring to mind for us to share with you, but really the opportunities are endless and the results will speak for themselves.

• Create an incentive

• Use it to interact more frequently

• Display the data online and a visual or develop a piece of content to expand and talk about your findings

It really is an endless task for you to keep asking questions finding out more and using what you find to better the experiences you deliver and create for the people within your community..

Why not start this week off with a question ?