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It is the most effective part of getting your business discovered online today.

Let us explain...

So what is “Customer Content”  this is content submitted to you by your customers, relationships you have develop and advocates of your business.It can come in many forms such as social media, testimonials, questionnaires reviews anything where a person has volunteered a piece of information about you or your business. 

What makes this more important to my business than me writing about my business?

Nowadays people have so much content shouting and screaming at them they are choosing to listen less and less. This is where customer content takes over, this sort of content builds your  reputation, its unique to each person leaving it which gives this sort of content super powers, it’ll improve your search engine rankings, organically driving more traffic to your website, while also telling people you are what you say you are and not only that your good at it.. 

Whats the difference between this and User Generated Content or UGC for short, you ask? 

UCG is the type of media you are receiving this can be how it arrives with you, Customer content is a strategy delivered from UGC , which refines content with a sole purpose of d increasing traffic, driving sales and  creating specific calls to actions around the relationships you are developing online. So to put it another way UGC is the first step customer content is what completes the process and delivers the results. 

Why is it so important to develop this type of customer content ?

It is proven that this type of content is trusted over 60% more do to its authenticity and transparency for people to see and read online. Understanding that someone has been there before and is happy with the results develops a better picture in a customers mind than just telling them about yourself. It creates a more natural process for new customers to join and old customers to stay engaged and responsive to your business.

Is this something that won’t be around in the future or is it something of a Fad at the moment?

Believe it or not this is the oldest form of sales known to man this in its purest form is a referral, and it’s not going anywhere. We are only just beginning to understand the benefits of this sort of content online but it is very much a fundamental part of building a stronger more established business online for sure. 

This generation of youths are very well educated on advertising technics and tricks as they have grown up in the boom of technology and all its offers. This generation aren't afraid to try something new if what they are currently using doesn't quite cut the mustard like it used to and they will anyone who ask know. So creating an online presence around your values and reputation through your community will do more good for you than you could even imagine.

OK , so your sold on Customer Content but where do you start ?

We we’ll let you into a little known secret to get you started but shhhh... keep it to yourself..

By far the best place to start is in reviews or testimonials, asking and collecting these to share online will work magic on your organic search traffic and if designed and placed correctly your sales and customer relationships too. 

So if we could give you any advice it would be to start there.. After you have created a plan to capture customer content in this way, simply asking more questions will not only help you gather valuable customer data to improve your existing relationships it will also allow you to again share some of the results and create a steady flow of customer content. 

The more we talk about things the more things get solved. So why do some business still not talk on a weekly basis with there customers old and new?

It seems such a simple thing to do yet something which is easily forgotten as we go through our daily routines. 

Now some people are excellent at this and we all know someone just like this.

 These are the people you hear from on a daily, weekly or monthly basis who just check in to see how things are going, these are the people who when they don’t call, you miss and wonder why you haven't heard from them recently. 

These people understand that if you are not interacting someone else is. 

Businesses are exactly the same; if they go quiet there are 100 others out there trying to fight for that interaction. Someone with the same product or service offering something ever so slightly different. 

This is why it is important to stay in touch with the old and the new, for your own well being as much as your customers. 

If you stay on top you will never have to sell, if you let it slide time and time again you will have to pick yourself up from the bottom of the pile. 

So how can you stay in touch without getting in peoples faces to much? 

Monthly interactions, whether thats emails, phone calls, texts or social media. Finding a way within your industry to interact on a regular basis with your market will make your organisation a lot more efficient in both sales and customer service. 

Feedback is another way to have that customer of yours own a  piece of your landscape. This connects them with your business and creates a great feed for new and potential customers joining your organisation. 

Offers and deals for customers only, loyalty programs are huge for creating a community around a product or services finding away fro people to enjoy coming back to you doesn't get much better than giving them more of it than they expect! 

Hopefully this article gets you thinking long, aiming for the whole customer journey and not just the destination. 

Everything you publish online is content but that doesn't mean everything you publish is content thats going to benefit you and your community. A lot of people get confused and think the more they share the better there online activity, but the reality of it is the same as it always has been quality over quantity.

Choose to represent, inform and communicate with people, over shouting, telling and pushing towards them. The art of this lie in deciding what it is you have to say and creating a plan to stick to exactly that. 

The best sort of content lies in educating, communicating and delivering on your experiences. 

Educating the community you have in more depth about the industry or expertise's you have. Help them understand more about the product or service you are providing so they are more informed when using it. Answer questions openly, ask questions openly to create discussion, as these discussions can create awesome content for you business to publish online, as more often than not if one person has that question you can bet another also has the same question.

Social media has made it very easy to create discussions online instantly and directly. So as a basis of what ever strategy you have, why not start by asking more questions. Find out more about the people using your product and what they love or struggle with. 

Established businesses have an awesome marketing tool, in that they have a pool of people that have already used their services and products. What a lot of these businesses and organisations have already is awesome content waiting to be delivered by simply asking questions and publishing the results..

Why do you need customer data capture for your business?

It simply makes you life easier in every aspect of your business.. from marketing to sales and everything in between.

Asking questions is a fundamental part of life the more we ask the more we know and the further progress.

This works with your customers, the more information you have the more educated you are in the decisions and directions you take them.

What is data?

Unorganised information is the easiest explanation for it. But that doesn’t do it justice as that doesn’t mean data is unorganised it’s actually just unprocessed information.

Everything in life comes from it. So the more of it you have the more information you can retrieve when the right questions are asked!

Start today and start capturing your own customer data !

www.sharedpage.co.uk