Why you need to understand more about Customer Content and its benefits to your business
It is the most effective part of getting your business discovered online today.
So what is “Customer Content” this is content submitted to you by your customers, relationships you have develop and advocates of your business.It can come in many forms such as social media, testimonials, questionnaires reviews anything where a person has volunteered a piece of information about you or your business.
What makes this more important to my business than me writing about my business?
Nowadays people have so much content shouting and screaming at them they are choosing to listen less and less. This is where customer content takes over, this sort of content builds your reputation, its unique to each person leaving it which gives this sort of content super powers, it’ll improve your search engine rankings, organically driving more traffic to your website, while also telling people you are what you say you are and not only that your good at it..
Whats the difference between this and User Generated Content or UGC for short, you ask?
UCG is the type of media you are receiving this can be how it arrives with you, Customer content is a strategy delivered from UGC , which refines content with a sole purpose of d increasing traffic, driving sales and creating specific calls to actions around the relationships you are developing online. So to put it another way UGC is the first step customer content is what completes the process and delivers the results.
Why is it so important to develop this type of customer content ?
It is proven that this type of content is trusted over 60% more do to its authenticity and transparency for people to see and read online. Understanding that someone has been there before and is happy with the results develops a better picture in a customers mind than just telling them about yourself. It creates a more natural process for new customers to join and old customers to stay engaged and responsive to your business.
Is this something that won’t be around in the future or is it something of a Fad at the moment?
Believe it or not this is the oldest form of sales known to man this in its purest form is a referral, and it’s not going anywhere. We are only just beginning to understand the benefits of this sort of content online but it is very much a fundamental part of building a stronger more established business online for sure.
This generation of youths are very well educated on advertising technics and tricks as they have grown up in the boom of technology and all its offers. This generation aren't afraid to try something new if what they are currently using doesn't quite cut the mustard like it used to and they will anyone who ask know. So creating an online presence around your values and reputation through your community will do more good for you than you could even imagine.
OK , so your sold on Customer Content but where do you start ?
We we’ll let you into a little known secret to get you started but shhhh... keep it to yourself..
By far the best place to start is in reviews or testimonials, asking and collecting these to share online will work magic on your organic search traffic and if designed and placed correctly your sales and customer relationships too.
So if we could give you any advice it would be to start there.. After you have created a plan to capture customer content in this way, simply asking more questions will not only help you gather valuable customer data to improve your existing relationships it will also allow you to again share some of the results and create a steady flow of customer content.
