down among the unclefts

Utage has incredible taste as usual

utageeee

Ideas are always welcome! Ideas are free to use.

Witch series (2025)

guar's grove

Grok: Alien name

99% certainty about that for grok. 60% for claude and gpt bc i’m unclear on those companies’ size and structure at naming time. i’m assuming “tech startup” fits better than “global hyperco” and tech startups often assume any fool can do marketing and kludge it. no money down for gemini. that’s a big enough, old enough, historically diversely focused enough company for properly built out commercialization, product naming, positioning, etc. if only for the global legal vetting part of naming! but also, my own brand-strategic assessment (and i’m speaking as someone who works in high science biopharma, and not directly on naming except for a little trial work, so admittedly my expertise here is a bit adjacent. nevertheless) is that gemini is the least compelling name of the four. i suspect the classic giant company shenanigans where someone in senior leadership shows up at final and upends eight months of rigorous strategy work using vibes and gut instinct; the outcome could be worse

I have no special insight into the other three names.